Innisfree is involved in fake environmental protection scandal, what’s going on?

In daily life, when you go shopping, you will find that various brands in shopping malls now use some paper bags or some environmentally friendly bags for some of the packaging bags or other related services they use. Environmental protection concepts like this are also carried out everywhere, and many netizens will also find some brands whose environmentally friendly paper bags are also relatively good-looking. But I didn’t expect that some brands, while responding to these environmental protection policies, would also have some violations. The concept of environmental protection is also carried out everywhere

For example, like Innisfree, everyone often sees this cosmetics brand when going shopping in daily life, and cosmetics brands like this occupy a leading position in the entire market. There are also relatively many. Many netizens also think that a Korean brand like this is also very popular, especially for some students, who often buy some skin care products or makeup products in this cosmetics brand store, and It is also relatively popular in the entire market. It is still quite popular in the market

But I didn’t expect that while responding to some environmental protection concepts, it would also fall into some turmoil of fake environmental protection. Such turmoil also brought a certain degree of trouble to this brand. Bad reputation. The main reason is that after opening the packaging of some of their brands, you will find that there is a plastic bottle inside. Plastic bottles like this are not environmentally friendly. And the packaging even says that it is a paper bottle. Like this phenomenon, many netizens opened it and found that it was originally a plastic bottle, but because of such promotional slogans, it was somewhat inaccurate. The brand has apologized

So fake environmental protection concepts like this have also caused many netizens to make corresponding complaints, but the brand also responded immediately, saying that plastic bottles like this It is recyclable and is relatively environmentally friendly in terms of materials. Although there may be some deviations in saying that the paper bottle is used in the promotional slogan, it is generally an environmentally friendly product. Therefore, a phenomenon like this also makes many netizens have some doubts about his remarks. After all, many brands must pay attention to what they do when they respond to some environmental protection concepts.