How does the old factory become a new hotel?

Because the route was widened from 30m to 60m, one of the original three buildings was demolished, leaving only two old factories built in 1985. The front building has four floors and the back building has three floors, with a construction area of 5 188m2. Urban construction broadens roads, factories can't operate normally, and more than 300 full-time employees are facing unemployment. Workers petitioned, the government was worried, and factory leaders were even more worried. Comrade Hu Jintao pointed out that the interests of the masses are no small matter. ! How to solve the problem of laid-off workers eating? This is not only related to the survival and life of nearly a thousand people in more than 300 families, but also related to social stability. It is a severe test of the ruling ability of enterprise party organizations. Director Tao is an outstanding cadre of the Party. After careful analysis, he organized a factory leading group and decided to make full use of the only property resources of two adjacent factories to transform the old factory into a new hotel. In this way, first, some laid-off workers can be transformed into hotel waiters after training, and through the labor-intensive nature of hotels, some laid-off workers can be directly absorbed for re-employment; Second, through the hotel to increase income and create benefits, the annual income can be about 6.5438+0.5 million yuan, and some laid-off workers who can't find jobs are subsidized to pay retirement pension insurance, so that the economic income of more than 300 families can be basically guaranteed; Third, the facade of the factory building is directly exposed after the widening of the tenth road, which seriously affects the overall image on both sides of the tenth road. If it is transformed into a star-rated hotel, it will turn waste into treasure, making the building another scenic spot of Jingshi Road and making outstanding contributions to the urban construction of Jinan. In this way, killing three birds with one stone is a good thing, but the real operation is very difficult to implement, but there are huge obstacles that are insurmountable. One day, it is difficult for the market to attract customers. In recent years, the hotel market in Jinan, like most other provincial capital cities in China, has shown the characteristics of oversupply and serious homogenization management, which makes most hotels have to compete for tourists by price, killing each other and causing a vicious circle. In 2004 alone, a large five-star hotel with an investment of several hundred million yuan went bankrupt, two four-star hotels were diverted and three three-star hotels closed down. The competition is fierce. In this situation, it is conceivable to squeeze into the hotel market again. Second, the market positioning is difficult. Because the two buildings are only more than 5,000 square meters, as a high-star hotel, the supporting area is simply not enough. If it is an economy hotel, first, the house price is low, and the income can't support laid-off workers; Second, after three to five years, with the improvement of consumption level, the demand for guest comfort will inevitably increase, which can only meet the physiological needs, but can not meet the deep psychological needs of guests. The number of tourists in low-comfort, luxurious budget hotels will also be greatly reduced. At that time, it is bound to face a passive situation without the accumulation of transformation funds, and it is even more difficult to do it without transformation. Star hotels can't run, nor can budget hotels. In the face of brutal market competition, how should small hotels with rooms as their main market positioning be positioned? This has become a major difficulty in the transformation of such small hotels in China! Third, financing is difficult. The existing workshop only has the frame of the building, and there is no basic internal partition wall, not to mention the full set of electromechanical systems necessary for the hotel. The reconstruction project is huge, and only civil reconstruction needs more than 3 million yuan. According to preliminary calculation, the total cost of renovation is about180,000 yuan. In 2005, in order to ensure the beauty of the buildings on both sides of Jingshi Road, the fa? ades of all buildings need to be painted. The factory had no money, so the urban construction department had to decide that the government would pay for the construction and had no money to paint it. Where can I collect this180,000 yuan? If the loan is approved, the bank will be even more reluctant to take risks for the new hotel. Raising such a huge renovation fund is simply more difficult for this small factory that only produces ordinary furniture! Fourth, the design and construction are difficult. Because the main body, load-bearing, structure, shear wall, column spacing, height and other buildings have been fixed, it is difficult to tear down and change. 1985, the original design of civil main body and building function is factory building, workshop and warehouse, which has nothing to do with the functional layout requirements of star-rated hotels. Not only indoor and outdoor decoration needs overall design, but also the whole electromechanical system, such as boiler, central air conditioning, fire fighting, water supply and drainage pipeline well, strong and weak current system, sewage pump, water storage pit, expansion water tank, elevator car, food ladder, condensate water treatment system, etc. , are all zero, everything needs to be redesigned and built! As a rule, we need to find more than a dozen design units with different majors, not to mention the level of these design units, but because they only know this major and don't know other related majors, such as those who don't know the hotel function in decoration design and those who don't know the decoration in mechanical and electrical design, it is bound to form a marriage between mom and dad, and they care about themselves! Consequences There are many technical contradictions between mutual designs. Once started, it will cause a lot of waste, such as demolition, smashing and replacement. 6? 6? 6? 6 will inevitably lead to project delay, quality risk and a large number of cost overruns. This is often one of the important reasons why a hotel decoration budget of 30 million and 50 million can't be beaten. Rebuilding an old hotel is more difficult than building a new one, let alone transforming a factory building into a hotel. In hotel decoration, people often ignore a basic problem, that is, it is a closely related and very complicated system engineering. More than a dozen professional designs, including decoration, are closely related. If the problem is isolated, static and one-sided, the majors will be out of touch and many problems will inevitably arise. In order to ensure the decoration effect and practical function after opening, professional design should be closely coordinated with decoration design. What is the basis of decoration design? This is precisely a major issue that determines the life and death of the hotel. The basic premise of decoration design is floor zoning, which is based on functional positioning, which depends on market positioning, which comes from three major surveys: potential customer base survey, competitor survey and self-resource survey. Only by insisting on the objectivity, systematicness and scientificity of the decision-making of hotel renovation and transformation can we design how to make money, bring the transformed hotel back to life and enhance its core competitiveness. We need to find a comprehensive system design unit proficient in hotel management, from market positioning, functional layout, floor division, to the transformation of civil main structure, electromechanical pipe network, decoration and decoration, to the management of hotel development. At the same time, it is best that this unit has the ability to undertake all the construction management of hotel decoration and renovation. If we can't find such a unit that can solve the problem comprehensively and systematically, and if we don't pay attention to it, it is easy to turn the seemingly strict bidding procedure into a solid form, which will lead to the renovation and transformation becoming a knife to stab the hotel, and the effect is not good. But in the vast land of China, where can we find such a design and construction unit with comprehensive strength? This has also become another major difficulty in the implementation of this project. Many things happen, and factory leaders are searching hard all over the country. Unexpectedly, they are far away and just around the corner, but they have found a partner in Jinan, that is, China Shunhe Foster Hotel Industry Group! The group has more than 4,000 full-time employees and an annual turnover of more than 500 million yuan, but unlike other companies, it does everything in a diversified way. But only do two things, one is to specialize in hotel renovation; The second is to specialize in hotel management. Around the core functions of the hotel, from construction to management, they have trained a large number of experts in decoration, renovation, design and construction who know the practical functions of the hotel, and also trained a large number of hotel managers who know the hotel engineering. Make hotel construction and hotel management closely coordinated and unified. After more than ten years of efforts and talent accumulation, it has finally formed a large hotel group with strong comprehensive strength and rare in China. Let's talk about the six hotels they run, the uncompleted residential flats purchased or leased by the group, and the design and construction of various professional systems of civil engineering, electromechanical and decoration. The factory produces its own wooden products for decoration and management. Every industry is extremely hot. Jiaozi, it's eight yuan per catty or plate. Brazilian barbecues are overcrowded. Guests have to wait in line to get the number and wait for the table to turn over, just like going to the hospital to see a doctor. Shunhe Business Hotel is purchased by the Group, and the design and construction are completed by the Group itself. The transformation was a great success. There are many four-star and five-star hotels nearby. Four-star hotels only sell in 260 yuan. However, through humanized novel design, precise and meticulous factory decoration, and the marketing concept of treating customers as relatives, the average price is as high as 380 yuan, and the occupancy rate is as high as 95%. In addition, the hotel professional design group. Foster (Hong Kong) Star Hotel Design Institute was established in Hong Kong, the design capital of the whole country and even Southeast Asian countries, and hired a large number of high-star hotel professional design elites with senior experience and brilliant design achievements. From Tianjin, Beijing, Henan and Hebei to Jiangxi, Zhuhai, Guangxi and Guangdong, the successful design works of high-star hotels are all over the country. Due to the overwhelming design tasks, every design of the hotel will make it profitable, which makes the design masters dare not undertake too many design tasks, so many bosses have to make connections, find ways, and come to visit with expensive gifts to discuss the design. The first characteristic of its design is practicality. Everything is designed around hotel marketing, so that design becomes the tactical support point to realize hotel marketing strategy, which embodies the new concept that spending money on decoration is to make money for operation. At the same time, how to design how to save money, greatly reduce the cost of decoration project through design and material selection, spend four stars to make a five-star hotel, and adopt new equipment, new processes, new technologies and new products through modern high-tech means to save a lot of energy and reduce daily operating expenses. The second is the high cultural taste of the design. From the overall cultural orientation of the hotel to the design language of interior and exterior decoration, the details of each area will create a unique cultural atmosphere, which is like an invisible objective magnetic field and firmly grasps the spiritual needs of the guests. Therefore, this unique design of catering is bound to fire up and be full. The third is to design a comprehensive system. According to the characteristics of decoration different from that of new construction, the following departments are specially set up: hotel decoration analysis department, functional layout department, floor division department, landscape department, facade design department, outdoor lighting and architectural billboard design department, interior decoration overall design department, furniture and accessories design and selection department, civil structure decoration department, water supply and drainage and boiler renovation design department, central air conditioning department, fresh air system design department, strong and weak intelligent system design department, and hotel equipment and supplies centralized procurement and supply department. Focusing on the professional division of labor, close cooperation and unified command and management of each decoration project, the hotel decoration design problems that more than a dozen design units were full of contradictions, disjointed, unclear responsibilities and miserable owners in the past were effectively solved. Forrest. The company's ability to transform and build is also different. First, the factory decoration eliminated the backward technology of manual construction of migrant workers on site, and the finished painting products were produced by imported assembly line with 68 million yuan and installed directly on site. The lobby table, wall modeling, door and window covers, decorative craft doors, skirting lines, corner protection lines, wall cabinets, bar counters, partitions, antique shelves, fixed furniture, etc. will be factory-decorated. Short construction period, long service life, high quality, low price, no noise, no garbage and no pollution. It is truly green and environmentally friendly, and can be opened on the day of completion. Second, it has the first-class construction qualification of the Ministry of Construction and the first-class production qualification of fire doors of the Ministry of Public Security. 1400 1! Quality, environmental protection and 9000! International certification has already passed, and it is a large-scale formal decoration company with high technology and strict management, with more than 2,000 professional and technical construction personnel, which effectively ensures that the design effect can be truly realized. If we can cooperate with such an industrial group and find a way to get the group to invest huge reconstruction funds, the above three problems will be solved! After consultation between the two sides, the group leaders are well aware of the great difficulty and investment risk of this project operation, but they also have a sense of social responsibility and are very courageous in solving the living security of laid-off workers! Comprehensive strength, let the group leaders make up their minds, this favor must be helped, this project must be on! So the two sides reached a common agreement on cooperative operation: the group paid all the renovation funds for the factory and some laid-off workers, and was responsible for the design, renovation construction and daily operation management of various professional systems including renovation. A tense and orderly transformation conference has gradually begun, and insurmountable obstacles and difficulties are waiting for them to overcome. Can the transformation be successful? How to implement it?