Dessert shop business plan

Desserts are always the favorite of girls and children. How to occupy the commanding heights among the many dessert merchants and how to attract customers. This requires merchants to brainstorm ideas. Below is an example of a dessert shop business plan for your reference,

Dessert shop business plan

1. Planning Summary

With the development of the economy, fierce competition is inevitable, and "irritability" and "depression" have become words that people often talk about; at the same time, today's Children lack opportunities for hands-on practice; in addition, the mentality of "seeking for differences" occupies an indispensable position among the public, especially young students. Making a unique cake, candy and other food is an extraordinary hands-on process, which has huge potential among petty bourgeoisie, children, and students! Therefore, in order to relieve the pressure of fierce competition, give children a hands-on experience conditions to give young people a unique enjoyment, our "DIY food chain" came into being. Considering the fact that our college students are short of funds, we decided to build an industry from small to large. Starting from a simple "DIY cake shop", we will build our own brand, gradually expand our own industry, and form a one-stop DIY food chain. Build an urban typhoon shelter!

2. Company introduction

1. Project name: DIY cake shop? DIY food chain store

2. Project purpose: to build an urban typhoon shelter, Leading young fashion!

3. Project declaration: My cake, my Young!

4. Store name:

I Cake?DIY cake shop< /p>

Comments: <1>, I? I, I Cake? My cake is a DIY cake, made by myself, a unique cake in the world!

<2>, I and? Love? is a homophonic pronunciation, which means I like cakes and our cake shop!

5. Store theme song:

"Sweet"? Jay Chou

Main lyrics: I take a small taste of the love you said about me? /p>

It will be played in the store for a certain time every day.

6. Promotional slogan:

My cake, my Young!

Note: Young has two levels of meaning. On the one hand, it is our orientation Reflection of the young group, on the other hand, Young has the same pronunciation as ?, that is, DIY your own cakes, and you will have the look you want!

7. Store trademark:

Comments : The candle above is the transformation of the letter "I". The circle missing a piece on the left is the cake and is also the letter "C". When connected with the "ake" at the back, it becomes "Cake", which means cake. Together with the candle, Is that the name of our cake shop? I Cake?!

8. Store address:

Choose a place near the school, close to the gathering area of ??young people, and with convenient transportation. (Because the main target of this project is young people, everyone will give priority to convenience. Moreover, because the school's student source is constantly renewing, it can ensure the persistence of its customer base, so it chooses a location near the school) .

Three alternatives:

<1>. Street-front shops for rent near Hualian, Wudaokou, Haidian

Area: 50 square meters

Property description: There are many colleges and universities in the surrounding area with convenient transportation. Most people are familiar with it. It is a gathering place for college students to spend their money. The consumer group is unquestionable. It is an excellent shop operation site.

<2>. The popular shop near the west gate of National University for Nationalities has catering conditions

Area: 45 square meters

House information: Facing the main street, there is water and water , power electricity. The consumer group is mainly young people, with large flow of people and strong spending power. This store is suitable for catering and other industries.

<3>. A popular restaurant shop for rent on the street in Weigong Village

Area: 40 square meters

House information: This shop is located in the prosperous area of ??Weigong Village, close to the university. The bus stops on Linzhu Road are concentrated, and there are many brand restaurants, clothing stores, and snack and milk tea shops nearby. The flow of people is very large. It is a pure one-story building with a width of 8 meters. It has water supply and drainage, power and electricity, and can be registered. It is suitable for all kinds of clothing and accessories. Brand snacks, Western food teahouses and other industries.

9. Store layout:

The style adopts diversified layouts, such as: fairy tale version, European version, jungle version, warm version? Each has an interface with different themes and styles that are independent of each other. , to suit the preferences of different groups of people. (It is a DIY shop in itself, so let it be unique! Everyone has their own unique artistic conception.)

There are reference pictures of cake making all around. They are large and easy to see, making it convenient for everyone to make. cake.

3. Market Analysis

We mainly divide the survey into two parts. The survey group is mainly college students, and we make corresponding charts and industry analysis based on everyone's choices. The following is the data we collected from the survey. Please see Appendix 1 and Appendix 2 for the questionnaire and online survey voting sample.

1. Questionnaire survey:

Since the main target group of this project is college students themselves, the main survey group of the questionnaire survey is college students.

(Note: Some options are multiple choices, so the sum of the percentages of some options is greater than 100%.)

<1>Frequency of going to cake shops:

Girls rely much more on cakes than boys. Therefore, our cake shop will add more girl elements to attract more customers.

/p>

<3>. Market satisfaction:

The types of cakes on the market can basically meet the needs of the public. Although it will have a certain impact on DIY cakes, on the other hand, , we can directly learn from and use the existing experience and models on the market.

<4>, DIY attitude

Generally speaking, everyone is still very optimistic about the DIY method, so we still have a lot of room for development.

<5>. Are you willing to spend time making cakes by yourself?

Boys are more rational than girls. Girls pay attention to romantic sentiment, while boys are more practical. Therefore, we We will focus on girls to develop our industry.

<6>. Cake price:

The price of cakes is relatively concentrated between 50-150, so we will arrange the raw materials of the cake according to this specification, basically positioning it at 100/ The price will fluctuate slightly up and down.

<7>. Cake size:

We mainly make cakes for entertainment, and cakes that are too large are not suitable for everyone to make. Therefore, we initially set it as 12 inches/ According to different situations, it can be adjusted between 10-20 inches.

<8>. The shape of the cake:

Most of them are round. We will provide a large number of round molds for making cakes. At the same time, we will use reference materials to help customers complete their own cakes. The making of strange shapes?

<9>. Issues of concern:

Health and safety and material storage are the main topics that everyone is worried about. Therefore, on the premise of obtaining a health license, we will add disinfection equipment and update materials in a timely manner to ensure the freshness of the materials.

<10>. Production environment

Everyone still likes an elegant environment, so we will still focus on quiet, elegant and comfortable styles in different styles.

<11>. Friends who make cakes:

Most of the lovers come to the store. Therefore, we need to create a warm and romantic atmosphere to attract more couples to our store.

<12>Frequency of DIY cake shop:

Timeliness determines the importance of our choice of address. Therefore, we chose to be near the school, because the school has new students joining every year, so it can be said that our student source is endless.

<13>. Publicity channels:

Most students choose “recommendation from friends”. Therefore, it is essential to pay attention to repeat customers, create a good atmosphere, and create a system for recommending friends to get discounts. Our DIY cake shop will definitely spread like wildfire!

2. Online survey:

The coverage area of ??the network is relatively large, so we can find interested people from all walks of life here to determine our target audience

(Note: In order to expand the coverage area of ??voting, we adopt multiple Channels, multi-volume publishing and voting methods, only a part of the screenshots are taken, and the statistical table is made from all the overall data)

<1>Gender of the following group

Comparison of girls. Pay attention to cakes, so our focus is still on girls.

<2>Age of the group of concern:

Young people are our main targets, mainly college students and primary and secondary school students.

<3>Followers’ willingness:

Our DIY cake shop still has great development prospects.

<4>. Issues that followers worry about:

Different from the results of the questionnaire, people on the Internet are more worried about the time of cake making. Taken together, it is still Time is of the essence, so we have developed a series of efficient plans.

<5>Frequency of coming to DIY cake shop:

Same as the questionnaire survey, only by firmly grasping the large consumer group of students can we have a steady stream of customers. source.

3. Prospect prediction

Through our research for more than a month, we have conducted questionnaires, published online polls, and visited many businesses in the DIY industry, and concluded that Many advantages.

First of all, everyone’s attitude towards DIY is still very friendly. Data shows that more than 80% of people are willing to do it, especially the younger generation, who all hope to have something unique of their own. Therefore, if we seize people's psychology, we will definitely have good results.

Secondly, girls love cakes much more than boys. And most of those who choose not to come are boys, but they also choose to come with their girlfriends. In this way, as long as we can satisfy the girls, why worry about not having enough students?

Third, we are college students ourselves. Coming out of campus, we know very well what current students want and what they don’t want. Being able to have good spiritual communication with customers is the key to a successful business. Therefore, this is bound to become a good resource for us!

Fourth, through our own budget and successful cases, the cost of opening a DIY cake shop is within 100,000 yuan, which is of no concern to us. For college students who are sources of funds, it has great feasibility and low risk.

Fifth, we visited a lot of DIY businesses, and everyone generally used the word "unlimited prospects" to describe it, which is enough to show the development potential of this industry.

At the same time, we also discovered a lot of risks, but we also found solutions.

First of all, making cakes by yourself is indeed a time-consuming and labor-intensive task. Many people will not patronize it because they do not have time. Therefore, we have improved the technology and added an elegant and comfortable atmosphere to make everyone irritated. The mind can temporarily calm down.

Secondly, cake itself is synonymous with luxury, so many people choose to come only once.

Therefore, we need a constantly updated source of students, so we built the store near the school. New students arrive every year, which means that new customers come to our DIY cake shop every year! Business is constant! < /p>

In summary, it is not difficult to see that the scene of DIY cake shop is still very promising. As long as we have ideas and information, we can definitely realize it!

4. Personnel and Organizational Structure

5. Financial Plan

1. Start-up capital: 100,000 yuan. (If necessary, you can apply for another 70,000 yuan loan)

2. Procedures: (business license, health license, registration, tax registration, etc.) 1,000 yuan.

Health license: Go to the Health Bureau to apply for a health license (about 150 yuan).

Business license: After obtaining the health license, bring the health license, ID card of the person in charge, real estate certification materials, contract, and photos to the local industrial and commercial office to apply for a business license (about 140 yuan).

Tax registration: Go to the tax office to apply for a tax registration certificate (about 100 yuan) within thirty days after obtaining the business license.

3. Storefront: Rental, Haidian District, /month.

<1>. Street-front shops for rent near Hualian, Wudaokou, Haidian

House type: Shop

Area: 50 square meters

Rent : 21,000 yuan/month (semi-annually paid)

Property description: There are many colleges and universities in the surrounding area with convenient transportation. Most people are familiar with it, and it is a gathering place for college students to consume. There is no doubt about the consumer group. It is an excellent place for business operations.

<2>. The popular shop near the west gate of National University for Nationalities has catering conditions

House type: shop

Area: 45 square meters

Rent: 9,500 yuan/month

Property information: Facing the main street, with water, water, and electricity. The consumer group is mainly young people, with large flow of people and strong spending power. This store is suitable for catering and other industries.

Infrastructure: water and electricity

<3>, Weigong Village street-front catering shop for rent

House type: shop

Area: 40 square meters

Rent: 10,000 yuan/month

Property information: This shop is located in the prosperous area of ????Weigong Village, close to the university, with bus stops on the main road, and many brands of restaurants and clothing nearby. The shop, a snack and milk tea shop, has a very large flow of people. It is a pure one-story shop with a width of 8 meters, water supply and drainage, power and electricity, and can be registered. It is suitable for various clothing accessories, brand snacks, Western food teahouses and other industries.

Infrastructure: water and electricity

4. Mechanical equipment: 20,000 yuan.

Gas oven: New South brand, one floor, two trays, 3,500 yuan.

Egg beater: 20 liters Henglian costs 1,700 yuan.

Bread proofing box: stainless steel 15-layer Chubao brand 1,500 yuan.

Fresh milk machine: 1,700 yuan.

Cake display cabinet: 4,000 yuan for refrigeration.

Workbench: Stainless steel 1,000 yuan.

Egg-beating brush: Sanneng brand 37 yuan, high temperature resistant paper 10 yuan.

Scraper: It should be given.

Decoration tip: 150 yuan for good ones.

5. Facade and interior decoration: 10,000 yuan.

Various interior styles occupy different places, but the elegant style is the main one.

Decoration company:

Company name: Beijing Hongkun Century Decoration Co., Ltd.

Address: Room 705, Wanjing Apartment, No. 28 A, Beiwa Road, Haidian District< /p>

Style: Warm and romantic

6. Air conditioner (one): 1,500 yuan.

Midea KF-23GW/Y-X(E5)

7. Raw materials: 10,000 yuan.

Corn flour, low-refined flour, sugar, salad oil, tartar powder, etc.

8. Advertising fee: about 20,000 yuan.

<1>, flyers, posters, etc.:

Company: Xiaoshuidi Design Studio

Form: 3-fold brochure

Design fee: 1,200 yuan

Printing: 5,000 copies (1 yuan/copy)

Format: flyer

Production fee (including distribution fee): 0.1 yuan /sheet

Print: 5,000 sheets

Form: Coupon (punched)

Production fee: 0.5 yuan/copy

Printing: 500 copies

Format: poster

Production fee (including posting fee): 5 yuan/sheet (60*80cm)

Printing: 1,000 Zhang

<2>. Website advertising fee:

Form: website advertising

Publicity fee: 9,000 yuan/year.

9. Cake making

Reference materials: 500 yuan.

10. Employee clothing fee: 900 yuan.

300 yuan * 3 = 900 yuan

11. Others (disposable aprons, packaging materials for customers, etc.): 5,000 yuan.

Apron: 2.5 yuan/piece

Packing box:

Membership card production cost: 0.5 yuan/piece

12. Activity funds : 10,000.

6. Marketing Strategy

(1) Advertising

1. Posters and flyers:

Distribute flyers and post them in major universities poster.

Early period: ***5,000 pieces.

2. Online advertising:

Early stage: Publish advertisements on major websites (such as Xiaonei.com and Kaixin.com).

Later stage: As the company develops, small games for application software will be developed in the later stage to promote cakes.

3. Television broadcasts:

Play advertising videos in TV columns and radio suitable for young people

4. Newspapers and magazines:

Publish large-page advertisements in young people's newspapers and magazines.

(2) Business arrangements

Business hours:

Monday to Friday: 6:00-23:00 (for customers)

< p> Holidays: Open 24 hours a day

Business content:

<1>Customers tell the clerk whether they want to make cakes, cookies, tiramisu or chocolate, and the clerk will Help them prepare the required raw materials, such as corn flour, low-refined flour, sugar, salad oil, tartar powder, etc., and measure the appropriate amount of water. Customers only need to stir, bake, and shape to get the pastries they want. .

<2>. We also sell finished cakes, chocolates and other pastries for breakfast and late night snacks.

<3>. We implement a membership card system, that is, anyone who comes to our store for consumption three times within a year or recommends a friend to our store will receive an exquisite membership card. Membership card to enjoy 10% off on all items.

<4>. All members of our store who come to our store to shop on their birthday can get a special birthday gift to give you a surprise on your birthday! Customers who are not members can come to our store to shop on their birthday. Everyone will get a birthday card and gift.

<5>. We provide free photography services and take photos for customers who make cakes for free, leaving behind moments worth remembering.

If the customer needs it, we can send the electronic version of the photo to the customer.

<6>. There is a message board in the store. If you want to say anything to your friends and family, or if you have any opinions for us, you can write it on it. We provide free exquisite cardboard to warm you up. Me!

7. Risk Management

During the market research, we found a lot of risks, but we also found solutions.

First of all, making cakes by yourself is indeed a time-consuming and labor-intensive task. Many people will not patronize it because they don’t have time. Therefore, we have improved the technology and added an elegant and comfortable atmosphere to make everyone irritated. The mind can temporarily calm down.

Secondly, cake itself is synonymous with luxury, so many people choose to come only once. Therefore, we need a constantly updated source of students, so we built the store near the school. New students arrive every year, which means that new customers come to our DIY cake shop every year! Business is constant! < /p>

Furthermore, there are our competitors in the market, and we must always update our product entrepreneurship and conduct advertising at all times.

Are you excited when you see the exquisite and lovely cakes? Do you want to be in a fairy tale kingdom and make your own exclusive cake in a romantic atmosphere? Or To appreciate, to taste, or to relax? In order to meet your needs, we are preparing our own DIY cake shop! Now we are conducting a survey on this. Here, we solemnly promise that the survey results are only for research use. The results Confidential, I hope you can take some precious time to fill it out truthfully, thank you!

End

?

I highly recommend