Zhenhua Heavy Industry Company Introduction

Shanghai Zhenhua Heavy Industry Company (English abbreviation ZPMC), established in 1992, mainly produces large container machinery, bulk cargo handling machinery and other products such as large steel bridges. Since container transportation is inaccessible to international trade, Due to the lack of means and the oversupply of shipping, shipowners have increased ship loading capacity to reduce costs. The so-called post-Panama fever has occurred, and ships have become larger and larger. Terminal equipment must be updated accordingly, and the machinery manufacturing industry in the world is generally unsatisfactory. During the boom, this market is very hot. More than 20 famous machinery manufacturers in the world are competing in it, and the competition is fierce. Due to the right time, location, and people, ZPMC has suddenly emerged in this competition, coming from behind and relying on its own strength to compete in the market. Defeating the competition and thriving, it has now become a leader in this industry and has greatly increased the popularity of the Chinese people.

When the company was founded, there were only a dozen people. Now it has grown to nearly 40,000 people. It is currently the most powerful large-scale crane manufacturing team in the world. The initial investment was 1 million US dollars. Over the past 15 years, it has grown through profits. investment, asset restructuring, especially the listing of A and B shares, with existing capital of US$800 million, an increase of 800 times.

Today, their products not only cover major domestic container ports, but also enter well-known foreign ports. Major ports in Canada, such as Vancouver in Canada, Miami, Long Beach, Oakland, Tacoma, Seattle, Wellington, Virginia, and New York on the east and west coasts of the United States, Brazil, Venezuela, and Colombia in South America, and Singapore, Thailand, Malaysia, and Indonesia in Asia. , Myanmar, Sudan, Oman, the United Arab Emirates in the Middle East, Hong Kong and Taiwan in my country, and more than 150 ports in 78 countries and regions around the world.

In 2011, at the 2010 National Science and Technology Awards Conference held in Beijing, the key technology and application of the full-slewing floating crane of ZPMC’s offshore heavy lifting equipment won the second prize of the National Science and Technology Progress Award. So far, the company has won 1 first prize and 2 second prizes of the National Science and Technology Progress Award, and 4 first prizes of the Shanghai Science and Technology Progress Award.

It is understood that this award-winning project combines 17 years of research and development efforts to establish a complete design theory and key technologies at the international leading level, including the innovative design of a full-slewing bearing device with four rows of full rollers without a balance beam. , Intelligent constant tension large-scale anchor winch, conquering the welding process and technology of high-strength steel, and the manufacturing process technology of super-large load 4,000-ton hooks with a dead weight of more than 50 tons. Through independent innovation and integrated innovation, ZPMC has conquered and mastered the key technologies of the design, manufacturing, installation and testing of large-tonnage full-rotation floating cranes for marine heavy engineering equipment, and independently completed electrical control, safety protection and major electromechanical The design and manufacturing of all core components such as supporting components has achieved a leap-forward upgrade in technology and products.

It is also reported that ZPMC has so far possessed more than 20 world-leading major core technologies, 28 national key new products, and 16 Shanghai key new products; it has applied for 223 domestic patents, including invention It has 103 patents, 113 utility model patents, and 7 design patents; 24 valid international patent applications and 10 internationally authorized valid patents. The brand was originally derived from "Shanghai Zhenhua Port Machinery Company Limited", and the initial letters Z, P, M and C of "Zhenhua

Port Machinery Company" were taken and combined into the ZPMC trademark. Today, although the company has been renamed from Shanghai Zhenhua Port Machinery (Group) Co., Ltd. to Shanghai Zhenhua Heavy Industries (Group) Co., Ltd., due to the global presence of the ZPMC trademark Widely influential, the company's trademark does not change, but the meaning of the letters has changed.

The Z of ZPMC takes the first letter of the English "zero", which means "starting point". Shanghai Zhenhua Port Machinery (Group) Co., Ltd. was renamed Shanghai Zhenhua Heavy Industries (Group) Co., Ltd. not only It is not only a change in name, but also an adjustment in the company's industrial structure. The company is facing a "second entrepreneurship", so everything is a starting point; P takes the first letter of "particular" in English, which means "details". The company's development We must pay attention to details, transform the economic growth model from extensive to intensive, promote refined management methods, and seek benefits from management; Zhenhua, brand Zhenhua, technology Zhenhua, responsibility Zhenhua, this is the mission of all Zhenhua people. Zhenhua products must continue to be world-renowned and lead the future; C takes the first letter of the English "cooperation", which means "cooperation". The realization of Zhenhua's grand blueprint requires the spirit of unity, cooperation and hard work of all Zhenhua employees, the strong support of the state, China Communications Construction Company and all walks of life in Shanghai, and the close collaboration with scientific research institutions.

One of the features: KFC uncle-style entrepreneurial start-up, eclectic way of employing people

Just like KFC uncle Harlan Sanders’ experience in starting a business in his later years, 59-year-old Guan Tongxian, with his unique style The belief that everyone is responsible for the rise and fall of a country, and the great prosperity of the industry, responded to Comrade Xiaoping's call in 1992, and led more than a dozen people to start their own entrepreneurial journey. After more than 10 years of ups and downs, Zhenhua has The influence of international large-scale lifting equipment is decisive. Nowadays, Zhenhua team has tens of thousands of people, from the passionate young generation in their early 20s to the octogenarians with more than 70 years of experience. They work together as one, have great team cohesion, and strive to We work together to build Zhenhua into a world-class crane industry.

Zhenhua Heavy Industries believes in the employment philosophy of appointing the wise and the capable, and applies the core concepts of respecting knowledge and talents to the employment environment. Zhenhua replaced the boss construction team contracting system with the labor management company contracting system, striving to harmonize labor relations and achieve a win-win situation for labor and management. He created the legend of turning migrant workers into industrial workers. Through the training of migrant workers, he established couples' houses. Incentive policies such as these enable migrant workers to consciously serve Zhenhua. In addition, it emphasizes academic qualifications rather than just academic qualifications, and retirement is not drawn according to age. A series of measures such as carving statues for scientific research heroes have cultivated and retained a large number of people in production, design and management. Talents in this area.

Feature No. 2: Country first, multifunctional shrinking machine, rapid advancement of foreign markets

In 2002, General Secretary Hu Jintao passed through San Francisco during his visit to the United States, and coincided with the ship Carrying four steel giants across the Golden Gate Bridge. The top of the crane was only 30 centimeters from the bottom of the bridge. To be cautious, the city of San Francisco temporarily closed the Golden Gate Bridge for 25 minutes, causing traffic jams in San Francisco. Thousands of people came to both sides of the strait to see the Chinese crane responsible. .President Hu Jintao’s motorcade also stopped to let him know about the incident. American TV stations also reported it across the United States.

Actually, this is just one example of Zhenhua Group bringing glory to the country. Zhenhua’s The corporate culture contains requirements for employees to be full of patriotism and a great sense of mission for national rejuvenation, and supports people to overcome difficulties and carry forward the patriotic spirit. When Zhenhua products entered the German market, the German political circles went through a process of criticism and acceptance. When A complete machine transport ship carrying four cranes produced for Hamburg, Germany, was sailing on the Elbe River. Tourists rushed to see this spectacular scene. An amusement park actually played the national anthem of the Republic of China. The captain called to report : This year I have experienced the dignity of being a Chinese, and I have wiped away the trauma of national inferiority left by the Chinese nation in the past 150 years under the bullying of foreign powers with powerful ships and cannons.

Feature No. 3: Independent innovation is the trump card for Zhenhua’s success.

As Mr. Guan said: We are in the vortex of competition and we never dare to neglect technological innovation. The mechanism that promotes employees to innovate is the core secret weapon of Mr. Guan. Under his leadership , ZPMC has its own R&D platform. In order to encourage scientific and technological innovation, Zhenhua Port Machinery invests 5% of its output value in scientific research every year, investing nearly 200 million yuan in 2005; the company also spends 10 million yuan every year to reward engineering technologies with outstanding contributions. personnel, the maximum award is 1 million yuan; the company has a strong scientific research team, more than 600 of the company's 1,500 managers are R&D personnel, with 105 masters and 153 senior engineers; the company attaches great importance to the use of external brains and extensively cooperates with More than 200 domestic and foreign universities and professional research institutions, including Shanghai Jiao Tong University, Tongji University, Shanghai Maritime University, Wuhan University of Technology, China Shipbuilding Science Research Center, and the American Lift Tank Company, have cooperated and mobilized them to help analyze and solve technical problems

In 1998, the General Administration of Management organized professionals to develop control software within a few months that allowed the coordinated operation of the bridge and GPS, so that the bridge, which originally required drivers to operate visually in a cab seven or eight stories high, could be operated in a It can flexibly shuttle in a gap of only 1 meter, with an error of less than 15 millimeters.

In April 2002, the double-car quay crane developed by ZPMC successfully entered the hometown of port machinery, which is known for its demanding technical requirements—— Port of Hamburg, Germany, and has successively won more than 300 million US dollars in revenue.

Zhenhua’s corporate strategy of focusing on innovative talent training and new product development has enabled them to span the world in fourteen years.

The path their peers have traveled over the past thirty or forty years. Their performance has demonstrated the intelligence and diligence of the Chinese people, leaving well-known rivals in the world's heavy machinery industry to only parry in international competitive bidding.

Characteristic No. 4: ZPMC’s credo is to value credibility and keep promises

Due to its youth and lack of experience, ZPMC’s products have also had many flaws. However, the company has never been rude. For example, the company exported to Oman. The bridge traveling gearbox was improperly designed, so the company decided to replace all 40 gearboxes at one time, which won praise from users. Another example was that they once recommended a German Deutz diesel engine, which was fine at first, but many problems later appeared. After the warranty period has expired, it still assumes responsibility and invests in replacing damaged parts with new ones. In terms of product matching, Zhenhua encourages the use of accessories that have passed the standards in China and assumes quality responsibility. Because ZPMC keeps its word, users can trust it. In the United States, Container quay cranes that are completely made of Chinese electromechanical accessories have appeared on the market. In terms of delivery time, since this large-scale machinery involves all aspects and has many processes, especially the transportation of the complete machine at sea, it is very difficult. Zhenhua itself has 6 ships worth 60,000 yuan. Tonnage complete machine transport ships can guarantee on-time delivery. In order to obtain products on time, the Port of Vancouver in Canada and the Port of Oakland in the United States chose ZPMC and awarded Zhenhua new contracts five times.

Features Five: Capture opportunities, develop advantages, and have a discerning strategic vision

Not only did Zhenhua uniquely choose this correct strategic market at the beginning of its business, then now and in the next few years, ZPMC will Can new growth points be cultivated and more attractive markets opened up? The answer is yes.

Of the total international cargo transportation, 80% of the goods are transported by sea. Coal, Bulk cargo transportation such as ores has a huge market as container transportation. Guanzong began to get involved in the bulk cargo handling market as early as 2004, and relying on ZPMC’s dominance and connections in the field of container machinery, it quickly became the most important bulk cargo company in China. machinery supplier, and has initially opened up the international market. In 2005, the sales of bulk machinery have reached one-tenth of the total sales.

With the shortage of energy, the pace of offshore oil field exploration has accelerated. The demand for large-scale floating cranes at sea is rising. The world's first 7,000-ton floating crane is being developed by ZMPC, which has attracted world attention. The offshore oil production and pipe-laying ship ordered by CNOOC is also in production. According to Dong Hengrui, ZPMC senior economist, the world market has an annual demand for offshore oil production and pipe-laying ships. The purchase volume of heavy machinery is estimated to be more than 50 billion US dollars, which is larger than the market for container machinery.

In October 2006, when the Governor of California, Arnold Schwarzenegger, led a delegation to China for a business visit, Guan Tongxian seized the opportunity and became the main subcontractor for the steel structure of the California Bridge with an expected investment of US$4.7 billion, opening the door to the world's large steel structure bridge market. Soon after, he received tens of millions of dollars for the Busan and Incheon steel structure bridges in South Korea. Tonnage orders.

My strength is steel structure, and I will not get involved in industries where I have no advantage. Guan Tongxian said that what he has been thinking about most recently is how to develop in addition to maintaining the dominance of container machinery. Bulk cargo machinery, offshore heavy machinery, large steel structure bridges and port machinery parts production and other related industries form a complete industrial chain. Summing up the management characteristics of Zhenhua Heavy Industry Group, we evaluated it from the following aspects:

1. The background and experience of President Zhenhua are of profound significance to the construction of corporate culture, thereby producing good corporate performance.

Fifteen years after the company was founded, Guan Tongxian is still in an entrepreneurial state. It is important to When asked about the reason, I am afraid it is attributed to his strong patriotism. More than 20 years ago, he served as deputy director of the Factory Division of the Water Transport Department of the Ministry of Transport. At that time, domestic port cranes had to be imported from abroad at high prices, and many of them were second-hand goods. Domestic production companies chose Unfortunately, due to lack of design experience and low production level, the products produced are not as good as foreign obsolete products.

You have not seen the arrogance of foreigners and look down on us at all. The huge gap arouses His fighting spirit. At the age of 59, Guan Tongxian, who was about to retire, decided to start a business. With an unyielding spirit, he named the company Shanghai Zhenhua Port Machinery Co., Ltd.

Since then, patriotism has become an indispensable part of the company’s corporate culture.

According to the guidance of this concept, the company has grown bigger and stronger, creating a well-known Chinese brand recognized in the world container machinery market.

From this point of view, the influence of the CEO on the company The contribution is indispensable.

2. The positioning of the target market is accurate

Large container machinery is a product that combines high technology and labor-intensiveness. The first world needs it, but due to labor costs Manufacturers in the United States, Japan, Germany and other countries are increasingly losing their market competitiveness. Although many manufacturers in the third world have low-cost labor, they do not have high technology, so they cannot make it. This kind of product is most suitable for our kind of high-tech, Production in countries with low labor costs. Therefore, Zhenhua chose this market. With its accurate positioning of the target market and the company's effective management model, Zhenhua Port Machinery has developed rapidly.

3 .The geographical background faced by Zhenhua Heavy Industry facilitated its market opening

When Mr. Guan started his business, he chose Shanghai as the location of Zhenhua Port Machinery. Shanghai is an international metropolis and has now become my country’s economic center. In this open and competitive environment, countless entrepreneurs and investors have invested their energy in this hot land.

Indeed, it stems from Shanghai’s international background and With good government-enterprise relations, Zhenhua Port Machinery can develop its overseas markets and gain huge benefits from it. Overseas companies are also very willing to cooperate with Chinese companies in the Shanghai context. Compared with the mainland, they may Learn more about Shanghai and the industrial structure of coastal areas.

Officially based on cooperation with the Shanghai Municipal Government, Zhenhua Port Machinery has established the world's largest crane development and production base - Shanghai Zhenhua Port The Changxing base with a coastline of 3.5 kilometers.

4. Accurate grasp of the international market

If you spread out a world map, how many important ports can you find without the ZMPC logo? The answer is no. Today, Zhenhua Port Machinery can be seen in famous ports around the world, from Vancouver, Canada to Long Beach in the United States, from Santos, Brazil to Hamburg, Germany, from Amsterdam, the Netherlands to Adelaide, Australia. So far, Zhenhua Port Machinery has Relying on the technological advantages created by innovation, Zhenhua has become a recognized leader among peers around the world. Its products have successfully entered 150 terminals in 38 countries around the world and Taiwan and Hong Kong. Zhenhua’s selection, promotion and penetration of the international market are also the key to its success. Necessary conditions.

No wonder Zhenhua Heavy Industries created a spectacular scene that caught the world's attention at the New Bay Bridge in San Francisco, USA. No wonder General Secretary Hu Jintao gave a message to make Zhenhua bigger and stronger when he inspected Zhenhua Port Machinery. Zhenhua HAECO has provided us with a good example of success in the management model of Chinese enterprises. I believe that many domestic enterprises will seek a management model that suits them through independent exploration, thereby achieving longer-term corporate development.