Real estate short sentence copywriting

1. Ten Pearly Sentences of Real Estate Advertising Slogans

Real Estate Advertising Slogan - Eton 18: Superiority. Comments from advertisers: Tianyu Huating·The Tianhe where Eton 18 is located The North Golden Business District is definitely the concentration of the most high-end residential areas in Guangzhou nowadays, and its residents are mostly high-quality white-collar workers.

In order to cater to this group's pursuit of noble life and advocating elegant style, the developer has insisted on taking "superiority" as the core concept of the building from the early stages of development and repeatedly strengthened it, and combined with the stylistic improvement of supporting facilities Unique design, this targeted and precise positioning has indeed produced huge lethality for the petty bourgeoisie who yearn for Western-style superior life. In today's world where "diversified" value choices are rampant, developers have expanded on "what is a superior life": typical British-style clubs, miniature golf courses, and stunning garden designs, so that prospective owners can't help but feel overwhelmed by the feeling of being there. , it is only natural to donate generously.

Real Estate Advertising Slogan - Lidyashe: International Model, Transcendent Life Advertiser Comment: Located in Tianhe District, Guangzhou’s high-end business center, close to Tianhe Park with superior ecological environment, Lidyashe combines its own uniqueness The surrounding geographical environment puts forward the attractive slogan of "international model, transcendent life". Smart real estate developers have closely focused on this theme and brought the urban gold diggers' unrestrained dreams of life to the extreme.

Imagine experiencing the speed of wealth accumulation brought about by internationalization in the most upscale office building within eight hours. After get off work, you can leisurely wander in a park full of green trees and beautiful mountains and rivers, or go fishing. , or barbecue - reality and romance, passion and freehand two parallel lines find the best combination in this advertising slogan. Real estate advertising slogan - Huijing New City: The Charm of New Asia Advertiser's comment: Today, the trend of globalization has spread, and the thinking of paying attention to regional civilization and national culture has been reawakened.

Huijing New City’s advertising positioning is exemplary in this regard. While paying attention to the modernization and practicality of architectural design, Huijing New Town attempts to incorporate ancient Eastern philosophy, and provides a new interpretation of the building design style in response to the Eastern people's advocating natural detachment and pursuing freshness and harmony.

In the slogan of "Mingyue Qingquan" - "A small hidden in the wild, a big hidden in the city", the pursuit of life under the guidance of Chinese philosophical thoughts is fully displayed, working like a Westerner , live like Easterners, pursue material progress while avoiding getting lost in spiritual life. Look at the world and discover the unique oriental charm of Asia. This advertising slogan brings not only a successful real estate, but also deeper thinking.

Real estate advertising slogan - Pearl River Imperial View: Everyday waterside mood Advertiser's comment: The success of this advertisement is to find a balance between creativity and sales, and simply outline the light outline of life by the water. , appropriately expresses the main selling point of the real estate without losing the beauty of the language style. At the same time, it also takes into account an artistic realm of blending scenes. It seems to be the first sentence of a small lyric poem, from which readers' associations unfold gracefully, as if they are in it. . Water dwelling and mood, interior and exterior scenery, the feeling of yearning when reading it is just like the ripples on the surface of the misty water, rippling away silently.

It is beautiful but not empty, plain but elegant, and the reasonable use of line drawing techniques should be the most successful part of this advertising slogan. Real estate advertising slogan - Poly Lily: Family-loving men live in Lily. Advertiser's comment: In the ever-changing era, men's aesthetic standards for women are changing all the time. The definition of a good man in the eyes of women nowadays has also undergone drastic changes compared to a few years ago. .

Career-minded men who only know how to work hard day and night in the workplace, even though they are wealthy, are physically and mentally exhausted, have long been eliminated from the interpretation of the word "success" in women's dictionaries. In comparison, Those family-loving men who pay attention to the mood of life and know how to take time off from busy work to enjoy life are very popular with beautiful women. Therefore, the latest aesthetic views of ladies created the classic advertising slogan of Poly Lily.

The word lily itself symbolizes a stable, long-lasting, pure and flawless emotion in the language of flowers. From the overall taste, this slogan contains such a strong suggestion: choose a man who loves his family and buy a Poly Lily house, and you can have a lifetime of sweetness with your beloved and a lasting marriage.

Real estate advertising slogan-Baiyun Golf·Moonlight over Lotus Pond: Natural Life Philosophy Advertiser’s comment: Anyone who has read a junior high school Chinese textbook will never fail to associate the name of this real estate with the article of the same name. Think of the masterpieces handed down from ancient times. It is said that every literate Chinese has Zhu Ziqing's gentleness in his heart, so the tranquil lotus pond in the moonlight and the lotus swaying gently in the night wind naturally become an ideal haven for a tired soul to take a rest.

"Natural Life Philosophy" is an extension of this concept and a summary of this ideal. From the finalization of the real estate name to the design of the advertising slogan, the advertising planners did not dwell on redundant words, but made use of the existing cultural background of the Chinese people to leave a broad space for readers to associate.

Real estate advertising slogan - Times Rose Garden: A new deconstruction of life. Advertiser's comment: The advertising slogan "Times Rose Garden" is a declaration for the younger generation to reposition their lives. People spend half of their lives in their own homes, and residents always strive to choose a living environment that represents their own style and conforms to their personal culture.

From the simple combination of steel and concrete to large and small communities with different styles and unique personalities, the design of modern real estate has incorporated more and more humanistic colors. From the New Year’s Day carnival show that gathered many well-known domestic rock bands at the beginning of the new year, to the recent establishment of the Times Branch of the Guangdong Museum of Art, the evaluation of China’s first humanities community, and the premiere of “Go Left, Go Right” Wait, Times Rose Garden reinterprets the sunny and open lifestyle of "young people" through a series of activities, interpreting a new humanistic spirit of breaking free from constraints, changing routines, and creating a new life and life.

Real estate advertising slogan-Xujing Homes: Comments from home advertisers in the 1970s: The classicness of the advertising slogans of Xujing Homes depends on the developer’s precise positioning of the sales target of the property——Born on Young white-collar workers in the 1970s. By clearly specifying the target of sales, it can be said that you are taking risks and seeking victory in danger.

Although it seemed to have given up on potential customers of other age groups from the beginning, it was replaced by a strong sense of belonging among young white-collar workers, which was obviously built in the early stages. 2. Real estate sales advertising copy

I think they want a gimmick

A gimmick suitable for promotion, with the purpose of increasing the visit rate of the sales office

I had a case in the past, it was a long time ago, it was in 1999

The project type was about 120-140, and the floor height was nearly 3.5 meters (this is higher than the average 2.8-3 meters) The floor height is much higher), and the price is between 2200-2600.

Later, we made a newspaper issue with the headline of XXX yuan/cubic (the symbols of square and cube are difficult to distinguish). Our creative point was the total price ÷ the number of squares of the set ÷ the layers. High = cubic unit price of a suite. This unit price is an order of magnitude (hundreds of digits) lower than the square unit price quoted by similar competitors, so many consultation calls and house inspections almost crowded the sales office. Attendance rates increased rapidly.

It is precisely because of this that the developer finally transformed the single-story apartments of 120-140 into indoor lofts of 60-100 (the floor height was changed to 3.9 meters), and the two-unit apartment with one elevator was changed to For one apartment with four units, the unit price increased from 2,200 to 2,800, and the total price dropped from more than 300,000 to about 150,000. There is almost no major change or a slight decrease in the practical area of ??the apartments, and the stalls have become smaller.

The final result was very gratifying. More than 100 large apartments that had been backlogged for more than a year were turned into more than 200 small indoor loft apartments, which were sold out within a week.

This project is called Swan Constellation. It is a small high-rise elevator apartment with a greening rate of 51%. The project is located outside Ximen Huanhuan Road in Chengdu. We plan and promote the entire project. That was in 1999. The developer of the project has also increased its assets due to the successful sales of this project, achieving sales of more than 130 million. 3. How to write real estate soft articles, for example, real estate activity soft articles

Looking at real estate soft articles, they can be roughly divided into two categories: news soft articles and advertising soft articles. The cross-use of the two can establish brand image and promote promotion. The purpose of product sales.

The first stage: establishing brand image is the preliminary guidance period before the launch of the project, which is more about paving the way for the launch of the product, so its news soft articles dominate.

First, news hot spots: This stage is the debut period of the real estate project. A new thing has begun to emerge, which can be called a news event. At this time, news broadcasts and other forms can be used to report the event, such as the start of construction, foundation laying, etc. node.

Arouse the attention of customer groups. Second, news observation: This stage can scan the current real estate market in the form of news observation, focus interviews, etc., report regional values ??and product characteristics, etc., and promote the value points of the project.

Third, news hype: creating hype out of nothing, and deeply exploring the concept and significance of the project, such as representing a cultural phenomenon, a business model, guiding a residential trend, etc. Fourth, hold press conferences, organize forums, etc., conduct focus interviews, focus on a certain issue or point, conduct a comprehensive analysis of its ins and outs, significance, etc., and bring out a series of topics: industrial topics, Market topics and even cultural topics, financial topics, etc.

The second stage: establishing product image. This stage is the product launch period. At this time, the product concept, product concept, value points of the main product, etc. need to be promoted. At this time, the timeliness of the news can be put aside and enter During the publicity period when product value is real, soft copy writing at this time enters the stage of advertising soft copy writing. Its expressions include concept type: intensive publicity of the concepts promoted by the project, thereby arousing deep recognition from the target customer group.

Column category: Create a column to continuously disseminate project-related information. Concept category: Concept guidance for a residential or commercial model in the market. Viewpoint category: Elucidate a point of view. A kind that is very attractive to the target customer group. Selling point category: seize the key selling points of the project to be promoted, amplify them, dig deeper, and differentiate the product features from similar competing products, thereby arousing a sense of identification with the project. The third stage: Deepen the selling points of the product. At this stage, through early value penetration, concept elaboration, etc., the customer group has a general perception of the product. When the sale is launched, everyone has paid attention to whether the property is popular, what the price is, and who is buying. and other detailed information, so the purpose conveyed by the soft article can enhance the purchasing confidence of the customer group.

Its form of expression: News category: Promote the opening time and location of the project, the content of the opening activities, enhance the opening atmosphere, and concretize the value of the project. Follow-up reports: dig into the stories behind the hot sales and further deepen the project’s selling points.

Focus interviews: Conduct interviews with purchasing customers to enhance the sense of presence, authenticity and empathy. Event reporting: Conduct customer networking activities, report on the event site, and give potential customers or prospective customers a sense of belonging.

The fourth stage: Strongly promote sales. This stage focuses on exaggerating and highlighting the sales situation of the project. In addition to making relevant news reports based on the sales situation, the focus of the publicity is on the problems encountered during the sales process. question. For example: Product text: It is very capable of rendering, and provides detailed descriptions of the products being promoted, so as to make the target customers have the desire to buy.

The final work: enhance its sense of urgency and create a tense atmosphere of missing out and no longer having it. Promotional soft articles: Promote your desire to buy through various factors such as "comparison psychology" and "influence effect".

Wait. Some types of real estate soft articles are as follows: Story type: Vitas fans say: The most The charming Vitas is no longer on the stage. Jinyu Fenglinzhou: Achieving the "New Peach Blossom Spring" in the east section of Chaoyang Park. News type: Busy viewing of small apartments during the May Day holiday. Beautiful article type: Xiangwan advocates that life will always be fragrant over time. Popular science type: What kind of community is more livable? Suspense type: For whom does a pot of native orchids cost 2 million? Academic type: The decisive significance of Dacheng International Center's creation of "wealth quality" for investment: Jintaicheng-Liwan "Compare your heart to your heart" Emotional type of the "Full Contact with Bay Project" activity: A sixty-year-old woman is eager to buy a house, and she can't help but burst into tears at the sales office. Promotional type: Shimao Aolin Garden closes the collection viewing balcony, and the booking is hot on the opening day of the Hopson Olive Season. Sales of 105 million. 4. Help me write real estate advertising copy

I am also an advertising major

Writing advertising copy is not difficult

During our exam The article is about a series of popular real estate newspaper advertisements

I have some classic newspaper advertisements on my computer.

Slogan: Infinite City Life

Series 1: Main title: On the way home, the lights are on

Content: Born here. I'm used to all kinds of shops and shopping malls, used to the busy traffic and constant flow of people, used to the city getting better every day, used to more and more people looking at this place, used to the prosperity of the city, used to it, Going home, the lights are on all the way. Huachen·Xingguangmingting occupies the bustling center of the city and lets the city please your life!

Series 2: Main title: Deciding to stay in this city

Content: It’s time to choose to stay. After a long period of wandering and fatigue, I began to appreciate the prosperous life and business vitality here, appreciate the familiar business partners and living atmosphere, appreciate the daily progress and improvement here, appreciate the simplicity, hard work and kindness of this city, appreciate it, so , choose Huachen·Xingguang Mingting, choose without hesitation. Huachen·Xingguangmingting occupies the bustling center of the city and lets the city please your life!

Series 3: Main title: From here to the future

Content: Always fighting for ideals in the city. I believe that opportunities flow among the rows of shops. I believe that bustling city life is more suitable for my development. I believe that modern city life will allow me to learn more and enjoy more. I believe that my life will appreciate along with this land. I believe that I am here, working hard, and will move towards a better future. Huachen·Xingguangmingting occupies the bustling center of the city and lets the city please your life!

Series 4: Main title: Infinite City Life

Content: The city is more colorful than imagined. The eyes are intoxicated by the flashing neon lights and the bright clothes, and the colorfulness of the city every day. The ears are accustomed to the music and the loud laughter. The body is infatuated with the change of various happy scenes, the prosperity along the way, and the mind is persistently longing for it. A richer life

The desire can bring the splendor to oneself. Huachen·Xingguangmingting occupies the bustling center of the city and lets the city please your life!

Programmatic description: High-rise residences in the mature urban living area of ??Beiyuan, enjoy urban civilization nourishing supermarkets, banks, restaurants, entertainment, home shopping malls, urban life is under control Beihu City Planning·Beiyuan Road Urban Artery Construction , Huachen Real Estate Jinan brand investment has huge potential for regional appreciation, and creates a model community for urban life 5. Classic real estate soft article

Everyone knows that the real estate industry is very profitable, and there are many real estate developers, one by one Buildings are rising from the ground. Now that the buildings are built, how can we attract consumers to come and buy them? Cast hard? Ask a celebrity to endorse you? But these are just a flash in the pan in the eyes of consumers. After all, there are so many advertisements played every day, so how can people remember your goodness. However, if the information about your property is integrated into the real estate advertising soft copy and becomes readable, then the chances of people remembering your product will be greatly improved. So what is real estate advertising soft copy? Please listen to Tui Yishou slowly talk to you. By the way, I forgot to introduce myself. Tui Yishou has been focusing on the field of soft article promotion for many years, providing services such as manuscript writing, agency distribution, and self-service publishing. Okay, now that the introduction is complete, let’s continue. .

The so-called soft copy of real estate advertising is the kind that does not have gorgeous and shocking words, but uses common words that touch people's hearts, slowly talks about specific information and appeals in a way that presents facts and makes sense. , every word and every word is considered for the interests of consumers, allowing consumers to enter the "thinking circle" set by real estate development companies, and use powerful targeted psychological warfare to quickly achieve a text model of real estate project sales.

Real estate advertising soft articles belong to the category of advertising. It is the most vital advertising form and an advertising form with multiple skills. Real estate advertising soft articles are only an advertising appeal compared to real estate rigid advertisements. form. Compared with the hard advertisements of real estate that are generally popular nowadays, the reason why the soft articles of real estate advertisements are called soft articles is because of the exquisite design of the word "soft", which is like a needle hidden in cotton, which is hidden but not exposed, defeating the enemy invisible. Real estate advertising soft articles pursue the silent communication effect of spring breeze turning into rain and moistening things. After attracting consumers to read it carefully, by the time consumers discover that this is a soft article, the marketing purpose has been achieved.

So how can you write a qualified soft article for real estate advertising? Tui Yishou has some writing tips to share with you.

The initial stage of writing soft articles for real estate advertising is like selling hand cakes on the street. You place an order and make a hand cake. However, after a period of time, the project comes into contact with more media and the accumulated There are also a lot of reports, and it is time to move towards "scale" and "industrialization". Establishing standard software for soft copy is a smart approach.

The standard part of the soft article is to unify what the project says to the outside world, avoid duplication of work, and avoid the phenomenon of inconsistent external caliber of the project. Standard parts must be compiled with great care and attention because they represent the official statement of the project to the outside world. Once standard parts are released, they must be promoted and distributed in the company immediately. It is best for employees to learn them uniformly, so that they can maintain the same caliber on different occasions.

Some projects have standard parts, but there are only a few articles introducing development companies and projects, and they are used in various media channels. The result is that people are tired of reading them. We have a "modular" standard parts production method. By combining and matching each module, the real estate advertising soft articles written are not only uniform in caliber, but also ever-changing.

The specific method is to create a special folder, which includes the following modules (other modules can be added as appropriate):

1. Development company history: list the development Through internal interviews, we can understand the entire process and story of the developer from before its establishment to the present.

2. Development company scale: including business scale, staff size, member companies, marketing network and other information representing the development status of the developer.

3. Basic situation of the project: introduce the basic situation of the project, highlight the conceptual positioning and functional characteristics of the product, and unify the caliber.

4. Project certification, honors and market status: including the project’s market influence, various certifications and rankings, etc. This area usually requires new content to be added in a timely manner.

5. Project planning: including the continuous development of the project formulated by the development company, including goals, strategic development direction, plans, etc.

6. Key figures: including the company’s chairman, general manager, and other important people in the development of the project. Present their opinions, stories, anecdotes, and some brief language tidbits. Such modules must focus on accumulation and continuous enrichment of content, and integrate media reports on them.

7. Picture and video library: such as project landmark buildings, office scenes, important event scenes, project packaging, advertising pictures, photos of important people, etc.

It needs to be emphasized that, Standard parts should be written according to the idea of ??"looking for news points" from beginning to end. We should "think from other people's perspective" and fully consider the perspectives of the media and readers. We should not adopt the attitude of "I am the best in the world", and should not get entangled in the details of product functions and ignore the real features. Newsworthy stuff.

6. A very famous and classic description of exaggerated real estate copywriting

Here you go: Remote location----------Away from the hustle and bustle of the city, enjoy a quiet life in suburban towns------ ---Return to nature, enjoy the pastoral scenery, close to the bustling city----------Sit in the bustling city and next to the smelly ditch-------The famous mansion on the waterfront, dig a pond on the wind and water- ------Oriental Venice, interpretation of romantic style. High terrain -----------Broad view, overlooking the city. Low-lying land ------Private territory, warm in winter and cool in summer. The roof is round ------- Baroque style roof is pointed --- Gothic style apartment is terrible ---------- Personalized apartment design, tight The distance from the fashionable building is small ------- close to the neighborhood, harmonious and warm. There is a grassland next to it ------ a large green area, full of greenery. There is a bank next to it ------ close by There is a neighborhood committee next to the central business district - there is a school next to the core landmark of the central government district - there is a clinic next to a strong humanistic and academic atmosphere - embrace health and enjoy comfort next to it There is a small store -----convenient life is at your fingertips. There is a garbage station next to it -----Humanized environmental management. There is a train road next to it------the transportation is convenient, and it is accessible in all directions. There is nothing nearby. No ----- simple life, leisurely and comfortable. Planted two osmanthus trees - osmanthus garden, fragrant for ten miles.