How to design a word-of-mouth advertising slogan for your brand?

The more specific five sense experiences the user can have, the better. It should also be simple, easy to remember, and highly recognizable.

When you are thirsty or tired, drink Red Bull. Chanel's double C buckle, Gucci's GC buckle. Alexander McQueen skull scarf. Are you hungry blue? Sunflower cold medicine for children. They are all very classic. The specific product of the brand is abstracted into a sentence, a taste, an image, a syllable, and a point. However, the power of the brand ripples out from the point and enters the consumer. daily life.

The so-called first mention rate means that starting from this point, it can be easily copied, combined with the rules of brand communication, and repeated penetration and communication can establish a brand.

Visual hammer is also very important. Many big brands attach great importance to the communication strength and uniformity of color. This may be why Wanglaoji and Jiaduobao competed for the red can. Later, Jiaduobao spent a lot of money in order to re-establish the visual hammer effect of the gold can. But people are still deeply impressed by the red can, after all, it has also virtually completed the psychological threshold of consumers.

At the same time, shape is also important. For example, Coca-Cola's glass bottle packaging. Although Coca-Cola is now promoting cans, the shape of the glass bottle has already been imprinted on consumer psychology. In any corner of the world, as long as you see that shape without any font, you will know that it is Coca-Cola. So, I have to say, Coca-Cola is the most awesome brand, red + shape, touching the whole world.

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