Please come in about our advertisement for "Sky Red and Qimen Black Tea".

1, there is a difference between them, but the difference is not big.

2. As promotional materials, let's look at these two designs from the consumer's point of view: Qimen black tea is in the front, so that consumers can know that the category attribute of Tianzhihong is Qi Hong first, and then see the supreme product behind, and think that this black tea is of good grade (consumers will read more similar words later, and may only think that manufacturers are bragging); If the supreme product is in front, the feeling of "this is high-grade black tea" will be more.

3, if used in places where the line of sight can only stay for a short time, it is best to use the former; Used in places where you can see more, the latter is better; Used in places that only solve the popularity problem, the front one is better; If you want consumers to know more about the product grade, then the latter is better.

4. In fact, both schemes have problems. It can only be simply said that our communication should reflect our strategic competitive advantage with great fanfare; In a small way, it is to win the praise of consumers. Carving these two words is good in spirit from implementation to details, and has little difference in the impact on the market, so we should focus on the overall situation.

-Just for reference. This view comes from Anhui Second Communication Company, a company specializing in marketing communication, 055 1-62752737.