Promotion planning to celebrate Women’s Day

6 articles on promotion planning to celebrate Women’s Day

Women’s Day is here. Since this festival was originally a political event initiated by socialist feminists, this festival has become closely related to the culture of many countries. There is integration, mainly in socialist countries. The following is my carefully recommended promotion plan for celebrating Women’s Day, for reference only, welcome to read!

Celebrating Women’s Day Promotional Planning (Selected Part 1)

In March, people’s faces are red with peach blossoms; on March 8th, women’s dedication shows their style! The world is beautiful because of us, Youth is romantic because of dedication! When the spring girl comes, we celebrate the 102nd anniversary of the "March 8" International Women's Day. The trade union plans to organize all female faculty and staff to carry out collective activities. The specific plan is as follows:

1. Purpose of the activity:

"March 8th" Women's Day is a festival for female compatriots, which reflects the party's and The school leaders' care for female employees is to make the festival more meaningful, to please everyone's body and mind, and to have a fulfilling and happy festival.

2. Activity content:

1. Actively participate in a series of celebration activities organized by the County Women’s Federation

2. Organize teachers to actively participate in folk customs organized by the County Education Bureau Trade Union Cultural series of performance activities

3. Organize teachers to participate in county-wide lectures on the theme of "Intellectual Women's Self-Reliance and Self-reliance"

4. Selection of "March 8th" Red Flag Bearers

5. Organize all female faculty and staff to make naphthalene cakes

3. Activity time:

March 5th-6th

4. Participants:

1. All working female faculty and staff

2. Folk culture performers, "March 8th" red flag bearers and team leaders

5. Requirements:

1. All female faculty and staff are requested to arrive at the __ Art Museum before 1:30 on March 5 to listen to the lecture on the theme of "Intellectual Women's Self-Reliance and Self-Reliance".

2. The "March 8th" red flag bearers and team leaders rushed to the __ County Student Social Practice Base before 9 o'clock on March 5 to participate in a series of folk culture performances organized by the County Education Bureau Trade Union.

3. All female faculty and staff will be divided into six groups to make naphthalene cakes on March 6. Each person will receive RMB yuan of activity funds

4. I hope that all female faculty and staff can overcome difficulties and arrange Good work and related things, and actively participate in festivals to celebrate yourself.

6. Activity funds:

The school’s 70 female faculty and staff *** total about one thousand yuan. Celebrating Women’s Day Promotional Planning (Selected Part 2)

1. Activity Theme

The Women’s Basketball Game will be even more exciting with your participation!

2. Purpose of the event

In order to celebrate the annual Women’s Day, the company organized a fun basketball game for female workers, with the purpose of enriching the cultural life of female workers and enhancing their physical fitness. Select female basketball players to improve the cohesion of female workers and create an atmosphere of love for sports for the sports meeting in May.

3. Event time

March 7, 20__ at 1:30 pm

4. Competition location

Basketball court

5. Activity personnel

All female staff

6. Organizational personnel

Referees and scorers

7 , Competition items and rules

1. Competition items: The competition consists of two sub-categories: pitching and dribbling.

Pitching breakdown: Each player has 10 shooting opportunities, including 3 positioning shots in the three-second zone, 3 positioning shots outside the three-second zone, and 4 dribbling layups.

Dribbling sub-category: Each player starts dribbling from the baseline on one side of the basketball court, to the other side of the basketball court, around the basketball stand, and then back to the starting point.

2. Competition rules:

Players cannot move their feet left or right when positioning to shoot.

When a player is dribbling for a layup, he can take a three-step layup or move the ball with the ball, but the starting point must be outside the three-second zone. When dribbling, players can dribble with one hand or with both hands, but they cannot hold the ball.

3. Scoring standards:

Players position their shots in the three-second zone and score 2 points for each shot.

Players position their shots outside the three-second zone and score three points.

A player dribbles for a layup and makes a shot to score 3 points.

In the dribbling category, players are ranked by dribbling time. The first place gets 7 points, the second place gets 5 points, the third place gets 4 points, and the fourth to tenth place gets 4 points. The first one gets 2 points.

If any doubt arises during the event, it will be decided by the referee after discussion.

8. Rewards and others

1. Players will be sorted by total score, and the top 10 will receive corresponding material rewards

2. Other unfinished matters, Subject to negotiation by the company's labor union,

9. Preparation equipment

4 basketballs, 2 stopwatches, 4 pens, scoring form, sign-in form, 4 folders, mineral water 2 boxes

10. Event budget and promotion planning to celebrate Women’s Day (Selected Part 3)

In such a festival, activities must be unexpected to defeat competitors and win consumers. But at the same time, you also need to be sincere in order to retain your customers. Therefore, the theme of this Women’s Day is determined by __ Beauty Salon in this way:

1. I understand your beauty

Event time: March 10-15

Target audience: women

Event planning: Extend the event time to 10 days, and warm up three days in advance. Through various advertising programs, we can make certain customer groups aware of The intensity of the event is high, and surprise items are set up at the event site to whet the appetite of customers, making consumers want to see what happens on the day of the event. And you can also take advantage of the opportunity to launch new products on the same day to achieve the purpose of promotion.

Feminine elements are often used in the activities to let women feel the specialness of the festival, so that customers who enter the store can form a certain emotional resonance.

Purpose of the event: attract new customers, maintain old customers, enhance the popularity of the beauty salon, accumulate good consumer reputation, and create a hot consumer atmosphere.

2. For Romantic Women’s Day, dress up yourself

Event time: March 5-8

Target audience: women

Event planning: March 8th is a special date. You can take advantage of birthdays on that day, including your husband's, children's, and your own birthdays, to come to the beauty salon and enjoy the lowest discounts, and fully enjoy the dignity of Women's Day. Status, you can get customized March 8th Festival small gifts on that day. Women whose birthday is not on March 8th can also enjoy the buy one get one free activity as long as they bring their best friends. As long as they participate in the on-site interactive activities, they can also get a surprise prize worth 520. !

Purpose of the activity: to benefit female consumers, make full use of women’s love of fun and take advantage of small advantages, attract consumers to come and watch, and the buy-one-get-one-free activity can induce old customers to bring their relatives and friends. To achieve the purpose of bringing in the old and bringing in the new.

3. Rose life is always accompanied by happiness

Event time: March 8th - March 15th

Target audience: new and old customers of beauty salons

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Activity content

Beauty salons are a world owned by women, and there are quite a few women who come to beauty salons for care. Of course, female friends hope to show off their talents in this place where hundreds of flowers gather, or witness their gorgeous transformation. This event can be used to encourage consumers to participate.

Submit your most satisfying photo to the beauty salon and write down some of your thoughts on beauty. All customers who participate in the event can receive a gift worth 388 yuan from the beauty salon.

The registration period for the event is from March 8th to March 12th. The voting time is initially scheduled for the 13th and 14th. The winner list will be announced on the 15th. You can follow the official WeChat or Weibo of the beauty salon.

The event is divided into 1st, 2nd and 3rd prizes. The two first prize winners can get a free facial maintenance card for half a year at the beauty salon. The five second prize winners will receive a beauty salon skin care kit worth 1,888 yuan. The 10 third prize winners will receive a free trial card.

4. Make you beautiful and make your man excited

Event time: March 8-10

Target audience: women

Activity content:

Within a month or so, you can win various prizes by spending RMB 280 or more at __ beauty salon. If you want to win various prizes, there are some good tricks and some even better ones, it depends on whether you give up the small and big ones.

The above plan: 1 high-end whitening lotion will be given as a gift with the consumption voucher;

The above plan: Give up the small and big, give up the gifts, and participate in the scratch card lottery organized by the beauty salon. Giving a man a heart-pounding surprise is the best strategy.

Prizes include: DVDs, electric shavers, pocket radios and cameras, etc. Celebrating Women's Day Promotional Planning (Selected Part 4)

In order to warmly celebrate the "March 8th" Women's Day, the company's labor union decided to launch a series of "March 8th" Women's Day activities. The specific matters are now notified as follows:

1. Activity time:

March 8, 20__

2. Activity target:

All female employees of the company

Activity 1: Warm condolences

1. Activity method and purpose: convey the company’s gratitude to employees and best wishes for the holidays to every female employee through thank-you letters and heartfelt cards.

Activity person in charge:

Activity 1: Beauty and health lecture

1. Purpose of the activity: Let employees have more professional beauty and health knowledge.

2. Activity method: Invite beauty professionals to give beauty lectures

3. Event time: March 8 morning: 9:00-11:00

4. Target audience: all departments and female employees

5. Activity person in charge:

Activity 2: Mountain climbing competition

(1) Purpose of the activity: In response to the call of “National Fitness” of departments at all levels, organize female employees to go outdoors to breathe fresh air and cultivate their sentiments , beneficial to the physical and mental health of employees.

(2) Activity location: __ Kuixingyan

(3) Activity time: March 8 afternoon: 14:00-17:30

(4) Activity target: all female employees of the company

(5) Activity person in charge:__

(6) Itinerary:

1. 14:00 p.m. , all female employees gathered in the company's new building and set off together.

2. At 14:50, we arrived at the foot of __ Rock Mountain.

3. At 15:00, the mountain climbing competition starts.

4. At about 16:00, we reached the top of the mountain.

5. Return to the bottom of the mountain at 17:30.

(7) Notes:

1. On the day of the event, employees participating in the event are required to wear sportswear issued by the company for easy identification. Intern employees can wear their own sportswear. .

2. During the competition, in narrow sections of mountain roads, when overtaking is necessary, the overtaking must be done while ensuring safety. The person being overtaken must give courtesy to the person overtaking from behind, and must not deliberately dodge left or right in front. Move to prevent those behind from overtaking.

3. During the competition, no dangerous actions such as pushing, pulling, squeezing, mixing, throwing, etc. are allowed on other personnel and other behaviors that hinder the movements of others.

4. During the activity, please protect the environment, observe order and pay attention to safety.

(8) Reward method:

There will be a winning prize in this competition, and the top three will be rewarded.

One first prize winner will be awarded a table tennis racket;

One second prize winner will be awarded a badminton racket;

One third prize winner Name, get one as a reward.

(9) Others:

1. Competition route: __----The top of the mountain (at the Big Buddha).

2. Item preparation: mineral water, emergency medicines

3. In order to ensure the safety of personnel, all participants in the competition must obey the leadership and guidance of the General Department, vehicles and items, etc. Unified command and dispatch.

4. Any unfinished matters will be notified separately. Promotional planning to celebrate Women's Day (Selected Chapter 5)

1. Purpose of the activity

By allowing students to repay their mothers and elders with their true feelings and actions. Let us learn to care while receiving love, learn to give, learn to repay, know how to be filial, know how to understand the good intentions of our elders, and how to cherish this rare true love! At the same time, let students understand that true care is not limited to one day or one thing, but to do it persistently every day.

2. Activity content

(1) Understand the love of my mother and elders.

1. Ask your mother how you came into this world and whether "I" was "naughty" when she was pregnant with me.

2. Look at childhood photos with the whole family, and ask mom and dad to tell stories about "I" when I was a kid.

3. Let the children talk about the most touching things their parents did in their memory.

(2) Understand the hardships of mothers and elders.

1. Listening to my mother tell the story of my growth

2. Listening to my mother telling her work and her story

(3) What I love about my mother and elders love.

1. Think about what I have done to my mother and elders?

2. Tell me what aspects you have not done enough and what are your plans for the future?

(4) True feedback and warm actions.

1. Dear mother, you are usually very tired from doing housework. Take a good rest today and let me share some housework with you.

2. Dear mother, you have worked hard at work! Let me wash your feet and wash away your fatigue!

3. Grandma, grandma, you are old, but you still care about me in every possible way. Let me give you a pat on the back today!

4. Dear teacher, do you know how much I love you? Today, let me tell you the words of gratitude in my heart, okay?

5. Make a greeting card for your mother with your little hands drawn on it, and put it quietly under her pillow.

6. Mom, this is a beautiful article written with my true feelings. Do you feel the sweetness in it?

7. Mom, grandma, grandma, we haven’t taken a family photo together for a long time, let’s smile happily!

8. Let me cook you a delicious meal and wash your clothes for a day today!

9. Tell your mother and elders that you love them very much. You understand their love and will often repay their love with actions.

3. Activities Requirements

1. Before carrying out the activities, hold a theme class meeting to lay out various arrangements for the activities, so that students can clarify the purpose of the activities through participation, communication, and insights. Purpose (fill in the team meeting record).

2. Each squadron collects student activity materials, such as greeting cards, photos, diaries and activity forms, and reports them to the brigade headquarters.

Celebrating Women’s Day Promotional Planning (Selected Chapter 6)

1. Activity Background

Women’s Day is the happiest day for women all over the world, and women’s health issues have become a trend for women nowadays. Hot topic: With the continuous development and progress of the world, women's status is getting higher and higher, and women's consumption is also increasing year by year. As an essential intimate clothing for women, underwear has changed from its original use to one closely related to women's health. Item, __ is a women's underwear and apparel brand. On this special holiday, Women's Day, we should give the majority of women a gift.

2. The purpose and significance of the event

__ is a women's underwear and apparel brand, using the opportunity of Women's Day to attract customers, stimulate customers' desire to buy, and promote the growth of store sales. Promote sales of slow-moving items in the store and attract the attention of more new customers. Through Women's Day promotional activities, we will create a good public image that values ????consumers while shaping and enhancing __'s visibility and reputation. At the same time, we will expand the Hunan market.

3. Theme of the event

"Care for women, all the way up from Women's Day"

4. Time of the event

20__ March 1, 20__ - March 8, 20__

5. Activity location

Hunan is a province with a large geographical area and relatively separated cities and counties, so this time Our first choice for the event location is Changsha City, the capital of Hunan Province. The event location is the Changsha Railway Station, Pedestrian Street, West Railway Station and various specialty stores with large and dense traffic.

6. The organizer of the event

__Sha Branch.

7. Activity Content

(1) Prize-winning Q&A

Prize-winning Q&A on women’s health knowledge, allowing women to better understand women’s health knowledge and allowing customers to We feel that we are a company that truly serves customers, increase communication with customers, and enhance brand reputation.

(2) 38-digit RMB doubles

The RMB digital code has 38 digits, and the amount of RMB purchased for underwear doubles. Bring a small climax to the event, boost the event atmosphere, and increase brand awareness.

(3) Sign the poster and get a gift

Design a poster that cares for women. Anyone who signs the poster will receive a free membership card and a 100 yuan underwear voucher. Let customers feel that we are truly giving profits to customers and enhance customer loyalty.

(4) Rush sale

All underwear at low prices (9:30-10:00, 12:30-1:00, 16:30-17:00), Attract the attention of new and old customers to __ clothing, and at the same time promote on-site sales of underwear.

8. Specific activity process

(1) Venue layout

1. Select the venue and communicate with the person in charge of the venue. ), pedestrian street, train station (Apollo Mall Plaza) and __ sand store.

2. Materials and equipment, tools for setting up the stage, speakers, microphones, and small tents. Underwear sold on site, giant signed posters, leaflets distributed, small gifts for customers, in-store and venue decoration items.

3. Personnel arrangement, host, on-site sales personnel, leaflet distribution personnel, event maintenance personnel, logistics personnel, as well as temporary substitute personnel and accident prevention personnel.

(2) Specific measures

1. From March 1st to March 6th: Start assigning personnel to distribute leaflets to promote this event. During this period, prepare the items used from March 7th to March 8th, as well as prepare the decoration of the store, contact specific personnel, and arrange for each project to have a specific person in charge and personnel.

2. On March 8, rush sales were held in various __ stores in Changsha.

3. From March 7th to March 8th, the __love women activities and the serial number RMB doubling activity related to the RMB serial number 38 will be held at the West Railway Station, the train station, the pedestrian street and the specialty stores.

(3) Specific steps

1. Arrange leaflet distribution personnel to distribute leaflets in places with dense traffic, such as train stations, bus stations, and intersections, to vigorously promote this event . Decide who will be at the event.

2. The manager of each store will arrange for store staff to decorate the store before March 4th to create a Women’s Day atmosphere, and set aside a special area in the store to place rush sale signs and signs to attract customers, increase sales, and New and old customers. At the same time, an area is set aside for small gifts, which are given to all women who come to the store for consumption. The small gifts should be marked with the store address and underwear brand, so that customers can advertise for us and at the same time deepen customers' brand awareness.

3. On March 6, set up a small stage at the event venue, and check whether all tools and materials are complete, whether there are changes in personnel, and whether there are full-time personnel to handle special situations.

4. On March 7th, the on-site event "Care for Women, Starting from 38 and Up" started with an underwear show to boost the atmosphere on site, followed by a question and answer activity with prizes on women's health knowledge to increase communication with customers. Now we are introducing __Yixiu. Before the introduction, we tell the customers that we have a surprise gift later, so that we can catch the customers. Then we tell the customers that they have two hours today. If the RMB serial number is 38, they can use it in double the RMB and increase sales. Forehead. Let customers remember us and increase our visibility.

5. On Women’s Day on March 8, we will continue the activity “Care for Women, Starting from 38 and Up”. We first took out the giant poster of caring for women and signed it to give away membership cards and 100 yuan vouchers. Activities allow customers to feel that we care for them, and at the same time develop new customers, and sell underwear on-site, with low-price snap-up activities. Each specialty store also held rush buying activities, including gifts for purchasing underwear, free membership card activities, and RMB 38 serial number double RMB purchases for women's clothing. Open up the __ Hunan market, let people know __ and improve its reputation.

9. Budget

10. Conclusion