What is Haier’s corporate culture?

The core of Haier’s corporate culture is innovation. Haier culture is divided into three levels: material culture, institutional behavioral culture and spiritual culture. "Serving the country with dedication and pursuing excellence" and "Haier is sincere forever" are the core of Haier's culture. Expansion and extension:

Introduction to Haier

Haier Group was founded in 1984 and is a global large-scale home appliance brand. It has transformed from a traditional enterprise that manufactures home appliances to one that incubates makers for the whole society. platform. In the Internet era, Haier is committed to becoming an Internet enterprise, overturning the self-contained closed system of traditional enterprises, becoming a node in the network interconnection, interconnecting various resources, creating a new platform for innovation and win-win, and realizing the most important things A win-win situation for all parties.

Corporate culture and spirit

(1) View of right and wrong: Always put users as right and yourself as wrong - Haier’s motivation to create users

(2 ) Concept of development: the spirit of entrepreneurship and innovation - the unchanging gene of Haier culture

(3) Concept of interests: win-win situation between Rendanhe and Haier - the guarantee of Haier's sustainable operation

(4) Entrepreneurial spirit: Create resources and gain global reputation

Service concept

At the beginning of its business, Haier put forward the concept of "sincerity forever" and realized the enterprise's relationship with high quality and high quality. User’s commitment to integrity.