Marketing planning scheme of jujube bud tea

1. Demand analysis: According to consumers' demand for Ziziphus jujuba bud tea, conduct market research to find out which tastes consumers prefer, including taste, taste and price.

2. Competitor analysis: Understand the main competitors in the current jujube scented tea market, including brands, product types, prices, sales channels, etc.

3. Customer analysis: Analyze the audience of Ziziphus jujuba bud tea in detail, including age, occupation, preference and consumption level. , so as to better formulate marketing strategies.

Second, brand promotion.

1. Publicity slogan: Make simple and attractive slogans, such as "A taste, a good mood" and "Starting with Zizyphus jujuba bud tea, a healthy life begins".

2. Brand image: Develop recognizable brand image, including logo and packaging design. To reflect the brand image of "health, nature, freshness and high quality".

3. Media: Promote through various media, such as social media platforms, billboards and TV advertisements.

Third, product promotion.

1. product upgrade: continuously develop new products and develop more flavors of Ziziphus jujuba bud tea products, such as lowering blood pressure, losing weight and beautifying.

2. Product display: show the special appearance and production technology of Ziziphus jujuba bud tea, and highlight the brand characteristics.

3. Online promotion: conduct online activities, such as limited-time promotion and instant coupons. , to attract users to buy.

Fourth, sales channels.

1. Jiezhuang Store: Through cooperation with the Jiezhuang industry, Ziziphus jujuba bud tea will be put into Jiezhuang Store for sale and display, so that more people can know and understand Ziziphus jujuba bud tea.

2. Franchise store: set up a franchise store to sell Ziziphus jujuba bud tea to provide users with more personalized and professional services.

3. Online shopping mall: Open an online store, create online sales channels, and provide users with a convenient shopping experience.

Verb (abbreviation of verb) customer relationship marketing

1. After-sales service: provide users with perfect after-sales service and solve the problems encountered in the process of purchasing products.

2. Promotional activities: various promotional activities, such as code scanning and gift giving, point redemption, etc. , are combined with festivals and consumer demand.

3. Favorite gifts: Carry out favorite gift activities through social media platforms to increase user participation and improve user reputation.

Sixth, the ultimate goal