Advertising signs and product publicity slogans

How to make related pop posters by hand-painted POP on National Day? Will you design popular posters for National Day? If you can't design national day popular posters, you can refer to the following national day popular poster design pictures.

The original "post" of the poster was originally converted from the "post" attached to the post, and all notices posted on the post can be called "posters"

In terms of design terms, "poster" and "poster" can be defined as "print advertising poster media" or "large print advertising posting"

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese.

All advertisements displayed in places where goods are purchased are called popular advertisements. Their purpose is to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy.

POP emphasizes the position of consumers and is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to urge customers to buy goods, which is the end of advertising activities and the starting point of sales and promotion.

Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression.

Posters are not only easy to post, but also can be displayed for a long time, and can be repeatedly appealed and received repeated results.

Fashion must be displayed at the place of sale, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.

This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book centers, restaurants, fast food restaurants, fashion shops and other places, we can often see hand-painted popular posters.

How do new shop assistants make publicity attractive? First of all, offline publicity

Distribute leaflets. Nowadays, many shops will choose to distribute leaflets in front of or around the door for publicity. You can copy a lot of leaflets and distribute them in places with many passengers. You can also learn about consumers' needs through questionnaires, and drain them by giving gifts, so that many people can learn about their ten-dollar department stores and promote shopping in them.

Put up posters. Posting posters at the door to inform consumers of special offers and preferential activities can arouse consumers' interest and achieve good publicity results. When posting a poster, the font must be eye-catching enough for consumers to notice the most critical content at a glance.

Handling of membership card and integral card. This can greatly improve the return rate of consumers and increase their sales in a short time. The discount rate of this card must be enough to attract consumers. If it is a gift, please make sure that customers really need the product and introduce their friends to buy it.

Second, online promotion.

Friends circle. In the Internet age, the circle of friends has become a platform for everyone to share good things. Consumers' evaluation will have a corresponding butterfly effect, which will affect the consumption behavior of friends around them. We should make full use of our interpersonal relationships, let friends and relatives help forward them to our circle of friends for publicity, expand the publicity as much as possible, cover different groups of people, and improve visibility.

How to design posters, advertisements and posters? I. Types of popular advertisements

(A) according to the pop-up settings to distinguish places

1, store head POP- POP advertisements placed at the store head, such as billboards, posters, store signs, location signs, posters, giant puppet standing billboards, large-scale physical samples, high-altitude balloons, window displays, advertising umbrellas, indicator signs, etc.

2. Hanging POP- Balloons, labels, flags, empty boxes and decorations hanging in the air in supermarket stores are called hanging POPs. The main function of hanging POPs is to create a lively and enthusiastic sales atmosphere in the stores. Breeze blowing, causing all kinds of movements, can directly attract attention from all angles.

3. Window decoration, stickers, posters, etc.

4. Horizontal POP-stereoscopic display, baskets, poles, shelves, puppets, etc.

5. Shelf POPDD uses the effective gap of commodity shelves to set up compact POPs, such as price cards, commodity brochures, table cards, commodity models, exquisite leaflets and small mascots. Read carefully, "force" customers to receive commodity information, which is a kind of advertisement that directly sells commodities.

6. Wall POP advertisements-POP advertisements posted on the wall, such as poster boards, flags, billboards, stickers, decorations, etc. Use applicable facades, such as walls, glass doors and windows, counters, etc. Posters, posters and leaflets should be pasted. The main function is to beautify the wall and inform the goods, and attach importance to the decorative effect and render the atmosphere.

7. Display shelf POP advertisements-small POPs attached to commodity display shelves, such as display cards, DM, price labels, billboards and shelf cards.

8. Ground POP advertisements-POP advertisements placed from the store head to the ground in the store have commodity display and sales functions, such as electronic display screen and electric modeling POP.

9. signboard POP- signboard POP includes storefront, curtain, banner, horizontal (vertical) painting and electronic subtitles. The function of signboard POP is to convey the identification mark of the enterprise to customers, convey the information of the enterprise's sales activities and render the atmosphere of the sales activities.

10, Poster Popularity-Poster Popularity is similar to posters that convey commodity information. Poster POP should pay attention to distinguish between primary and secondary information, strictly control the amount of information, and establish visual order.

1 1 and logo POP-logo POP are location indicators of shopping malls or commodities, and their main functions are to convey the information of shopping direction and location to customers.

12, packaging popularity-packaging popularity refers to the packaging of goods with promotion and corporate image promotion functions, such as gift packaging, gift packaging, and the overall packaging of several small units.

13, light box POP- The light box POP in the supermarket is generally more stably installed on the end side of the display rack or on the wall-mounted display rack, and its main function is to specify the display position of the goods and the role of the factory special cabinet.

14, the price card pops up-you can see the selling price at a little distance, and the selling price and font size should be at a distance of 1-2 meters for easy reading.

15, POP-display board-promoting impulse to buy, recommending related products or emphasizing commodity sales, etc. The conceived text is limited to 15 words and no more than three lines.

16, store guide POP- where to sell what goods, you can set symbols on your head to indicate.

17, commodity description POP- indicates the relationship between size and symbol, and shows the material, structure, use or usage, etc. , which can be illustrated by charts to increase usage and utilization rate.

18. Service means popularity-the policy or motto of serving guests is concisely expressed in the form of rules or slogans, with no more than three lines.

19, the price tag pops up-displays the name and price of the product.

20. Out-of-the-box POP-an advertisement installed on the shelf partition and aisle in an out-of-the-box manner.

2 1, spring fashion-spring billboard.

22. Manual brackets for manuals related to commodities and related information pop-up brackets.

23. Promotion cage car POP- a small cage car used to sell related small commodities.

(B) according to the use of POP to distinguish

1. Out-of-store advertising-for the purpose of attracting attention

DD signs, hanging curtains and drawing boards around external walls and shops.

2, store advertising-to lure customers into the store for the purpose.

Window 1- stickers and posters

Door eaves-strips of cloth, balloons, flags, etc.

Door wall 1- Posters, stickers, wallboard, signboards, etc.

First floor door, vertical display pole, ground hanging basket, etc.

3. In-store advertising-guide the display of goods.

Space under the ceiling-hanging cards, hanging monitors, hanging flags, etc.

Wall newspaper, wallboard, pennant, circular column, etc.

The first floor-ground signs, pole displays, puppets, ground frames, etc.

4, display advertising-for the purpose of explaining the characteristics of goods.

. Labels, seals, price cards, display cards, etc. affixed to commodities.

. The first side of the bookshelf card.

Plane above the shelf-display table, counter frame, counter board, change plate, cash register advertisement, counter basket, etc.

(3) Distinguish according to different popular manufacturers.

According to different manufacturers, it can be divided into "the popularity of manufacturers", "the popularity of mass stores" and "the popularity of retail stores". There are many kinds of POP, but the most important thing is to make clear the purpose of promotion and choose the way suitable for this purpose in order to improve the promotion effect.

1, POP provided by the manufacturer.

In order to promote the company's products, manufacturers produce products for retail stores. Although they have high printing quality and exquisite production, the disadvantage is that they are unified in publicity and cannot show the characteristics of each retail store.

2. POP produced by discount stores

Supermarkets, department stores and other large stores are all made for their own storefronts, which are mostly used for seasonal decoration in stores or information of publicity activities. And on a small scale.

3, retail stores homemade soda:

Retail stores are made to match the dynamics of stores, mostly simple display cards or price cards. Different from the POP provided by manufacturers, it can be used for timely publicity, with the theme of local residents' concern, vivid and flexible, which is very effective for promotion.

According to the function of persistent organic pollutants.

The use of POP by enterprises mainly lies in shaping the sales atmosphere in shopping malls and improving the transaction probability. Its types are divided into:

1, seasonal promotion is popular

Storefronts are usually decorated with a series of POPs to highlight the unique atmosphere of each season. For example, in summer, it is arranged with the cool scenery of "playing on the beach".

2. New products are popular when they are on the market.

Advertisements for new products usually last only 2-3 months. In order to attract consumers and attract customers' attention to new products, POP advertisements are usually arranged at terminal sales points.

3. Gift Promotion POP

The most commonly used method of gift promotion POP advertisement is to directly show the actual gift. Sometimes POP advertisements are usually used to emphasize that the attached goods are very attractive when displaying real objects.

Step 4 put it on a special display shelf

At the terminal point of sale, in order to highlight the enterprise products displayed separately, the POP advertisements specially designed for decorating special display racks are usually used in cosmetics, shampoo, food and other industries.

5.POP increases the performance effect of commodities.

If the commodity itself has personality and charm, it can be set off by appropriate atmosphere, such as using various POPs such as lighting, arrangement methods and materials to improve the image of the commodity and increase the performance effect of the commodity.

6, a large number of display and popularity

Stack goods to form a special display shape, and add POP advertisements, such as price cards, to the goods. Usually, in order to achieve a large number of display effects, we must also emphasize the color and the shape after a large number of displays.

7. On-site display of promotional POP

In order to promote a certain commodity, a temporary POP booth is set up at the sales site, the main purpose of which is to attract customers' attention and facilitate exhibitors' introduction and notification.

8. Event marketing is popular

When enterprises adopt the promotion method of "event marketing", in order to improve consumers' sense of participation, manufacturers usually make some exquisite POPs to help consumers know more about their activities.

9. Sales-oriented pop music

At the terminal point of sale, in order to strengthen the promotion of the displayed goods, sales-oriented POP is usually used to introduce the functions of the goods and convey the information of the goods.

Distinguish according to whether persistent organic pollutants have brands.

1, brand popularity

Most POP advertisements have brand names to highlight the manufacturer's brand, covering all kinds of posters, billboards, promotional exhibits, labels, light boxes and so on. These advertisements are used to promote preferential activities at the point of sale, promote goods or strengthen mass communication advertisements to stimulate customers to buy.

2. Unbranded pop music

In some cases, manufacturers will provide unbranded POP advertisements in retail stores to widely publicize a popular concept or proposition. For example, the Dairy Association launched "Dairy Publicity Month" and specially produced a group of POP advertisements, aiming at emphasizing the nutritional characteristics of dairy products and promoting dairy consumption, without mentioning the brand.

Sometimes, in order to promote the harmonious relationship with retailers, manufacturers will also produce some brand-free POPs with creative and decorative effects. It doesn't label brands, products, or even mention activities. It is purely to beautify the store head, which is very attractive and popular with retailers.

(six) according to the length of popular use.

1, long-term pop-up advertisement

Long-term POP advertisement is a kind of POP advertisement that has been used for more than one quarter. It mainly includes POP advertisements such as store recruitment, counter POP advertisements and corporate image POP advertisements. Among them, the store recruits POP and so on. , generally completed by the mall operators. Because the cost of these POP forms is relatively high, and the use cycle is relatively long, and the POP of corporate image and product image, because the birth cycle of an enterprise and a product is generally more than one quarter, the POP advertisements used to promote corporate image and product image must also belong to the long-term POP advertisement type. Due to the time limitation of long-term popularity, its design must be considered extremely exquisite, and its manufacturing cost also increases accordingly, generally tens of thousands of yuan or more investment.

2. Mid-term popular advertising

Mid-term POP advertising refers to the type of POP advertising with a usage cycle of about one quarter. It mainly includes advertisements of seasonal commodities and seasonal POPs in shopping centers. Because of the time limit of clothes, air conditioners, refrigerators, etc. And the limitation of the use cycle of the window. With the upgrading cycle of goods, the use cycle of this kind of POP advertisement is bound to be about a quarter, so it is a medium-term POP advertisement. The design and investment of medium-term POP advertising can be properly considered at the level of long-term POP advertising.

3. Short-term popular advertising

Short-term POP advertisement refers to the type of POP advertisement whose usage cycle is within one quarter. For example, POP display cards are displayed on counters, display stands and signs of big sales and sales in stores. Because this kind of advertisement exists with the existence of a certain commodity in the store, as long as the commodity is sold out, the advertisement of the commodity has no value. In particular, due to the quantity and sales of purchased goods, some goods may be sold out within a week or even a day or a few hours, so the corresponding advertising cycle may be extremely short. The investment of this kind of POP advertisements is generally low, and the design is relatively less particular. Of course, as far as the design itself is concerned, it is still bound to match the taste of the goods as much as possible.