The operating income of the three squirrels in the first half of the year was 5.252 billion yuan, and they are making every effort to build a complete digital supply chain.

Three squirrels released the semi-annual report on the evening of August 20th, during which the operating income reached 5.252 billion yuan, up 65,438+06.42% year-on-year. The net profit was 65.438+88 billion yuan, down 29.565.438+0% year-on-year, and the basic earnings per share was 0.47 yuan. The net cash flow from operating activities reached 608 million yuan, a year-on-year increase of 36.30%.

Despite the slowdown in online and offline performance growth, the three squirrels have other ambitions to build a complete digital supply chain. "Compared with the traditional toB-end snack enterprises, we are more like a supply chain enterprise, which is the essential difference in business model." Yin Xiang said.

The year-on-year growth rate of profits slowed down

Three Squirrels is the fastest enterprise in the field of snack food in China, with a revenue breakthrough of10 billion yuan. By the end of the reporting period, the company's snack sales exceeded 35 billion yuan and served more than 65.438+0.4 billion customers. At present, three squirrels have built a snack food product system with nuts, dried fruits, baking and meat products as the core categories, and selected raw materials from 20 countries on 5 continents to provide consumers with over 600 kinds of delicious products. Through online platforms represented by Tmall, JD.COM and Vipshop, offline channels represented by food fairs and alliance stores, and ToB distribution channels such as Retail Link and Squirrel Smart Supply, the three squirrels have built an omni-channel sales model.

From June to June this year, 65,438, the omni-channel sales revenue of the three squirrels exceeded 5.2 billion yuan, ranking as the "first food brand" in the live broadcast list of Tik Tok 6 18 brands. Among them, the operating income of the third-party e-commerce platform was 4.44 billion yuan, accounting for 84.54% of the operating income; The operating income of self-operated APP is RMB 25 million, accounting for 0.48% of the operating income. There were 38 new offline restaurants, with a total of 65,438+039 at the end of the period, achieving an operating income of 36,543.8+billion yuan, accounting for 5.90% of the operating income; There were 209 newly opened stores in the Alliance, with a total of 478 at the end of the period, achieving an operating income of 654.38+57 billion yuan, accounting for 2.99% of the operating income.

However, affected by the epidemic, the profit growth rate of the online and offline business of the three squirrels slowed down year-on-year. The semi-annual report shows that during the reporting period, the online platform traffic of the three squirrels was further dispersed, and the multi-traffic portal led to the decline of the mainstream e-commerce channel traffic, and the growth rate of online sales slowed down. With the help of digital technology, the company expands the e-commerce drainage portal through emerging tools such as live broadcast and short video, which not only ensures the sales growth, but also increases the customer acquisition cost. Affected by the epidemic, the overall passenger flow of offline stores declined, and the company slowed down the opening of new stores. Therefore, during the reporting period, the pulling effect of new stores on revenue and profit failed to meet expectations. In addition, under the epidemic situation, the company's business was affected by traffic factors, and the amortization of sales expenses and fixed expenses increased, which also had a certain impact on profits.

"During the epidemic, we donated a batch of items worth four or five million yuan to Wuhan. Even if we cooperate with courier companies and mainstream logistics companies in China, we can't find a car or a delivery person. In the end, only train skins can be packed, and the logistics cost is very high. " Yin Xiang said.

Make every effort to build a complete digital supply chain

According to the semi-annual report, at present, the number of fans in a single store of the three squirrels Tmall flagship store has exceeded 40 million, making it the first brand of Tmall with more than 40 million fans. Three Squirrels' flagship store in JD.COM and three Squirrels' flagship store in JD.COM have more than 4 1 10,000 fans, ranking first in the JD.COM brand fan list. The company said that the huge number of fans provided a powerful starting point for the three squirrels to carry out in-depth user operations and became one of the driving forces for the company's sustainable development.

During the epidemic, three squirrels started the "three new" live broadcast and direct hair project, actively embraced the live broadcast of the new track and welcomed the new trend of the industry. The company cooperated with well-known anchors on various platforms such as Viya, and conducted more than 50 live broadcasts, achieving sales of nearly 200 million yuan, of which Viya's live broadcast amount reached 39.537 million yuan.

In addition to the live broadcast, with the help of mature supply chain advantages and professional operation team, the three squirrels took the establishment of four sub-brands of "Little Deer Blue", "Iron Rooster", "Raising a Hairy Child" and "Happy Bird" as an opportunity to cut into the businesses of fast food, baby food, pet food and customized wedding gifts, and constantly explored new scenes of reaching family consumption, further enhancing the overall strength of the company.

According to the semi-annual report, Lu Xiao Light Light Light was officially launched on June 9, 2020, ranking first in Tmall Baby Snacks industry on the 22nd day of launch. At present, Lu Xiao Light Light has joined the Tmall Parent-child Baby DreamWorks Project, joined the Tmall Super Brand Rookie and was elected as the Super Captain. Three squirrels said that the four new brands will be the transformation and empowerment of the company's existing advantages and resources in new fields. With the help of the Internet, the entrepreneurial history of the three squirrels will be recreated, so that the new brands and new businesses will have a cluster effect and gain momentum for the sustainable development of the three squirrels.

Zhangqian also introduced that the squirrel town carefully built by the company is expected to officially open in September this year, and the membership town will meet the various consumer needs of the owners.

"Our town has planned a squirrel happy street, which will have a variety of formats such as eating, living and playing. At the same time, Squirrel Town is also a smart membership town, and owners can experience non-inductive payment and one-yard tour. In addition, the town is also a 5G town with 5G base stations. In the future, the three squirrels will achieve seven big, big data, big R&D, big alliance, big logistics, big trade, big retail and big finance. Generally speaking, they will build a complete digital supply chain based on their own brand resources and credit advantages. " Zhangqian said.

(Editor Qiao Chuanchuan)