Interesting and novel advertising slogans and prompts

1. German Volkswagen: “Small is better.”

2. Coca-Cola: “Enjoy the refreshing moment.”

3. Marlboro cigarettes: “Marlboro man."

4. Nike: "Just do it."

5. McDonald's: "You deserve a day off."

6. Dee. Bills: "Diamonds are forever, and one is passed down forever."

7. General Electric: "GE brings a better life."

8. Table frequency? Wine: " The taste is indescribable."

9. Clairo hair dye: "She used it?"

10. Ives: "We are working hard."

11. FedEx: "Fast-legged orderly."

12. Apple Computer: "1984."

13. Alka Shu Ertz & Co.: "Multiple Advertising."

14. Pepsi-Cola: "Pepsi, just the right taste."

15. McCaffrey's Coffee: "Every drop of fragrance is rich, and the meaning is not exhausted."

16. Ivory Soap: "99 and 44/100 pure."

17. American Rapid Transit: "Do you know me?"

18. The U.S. Selective Service: "Become a global Material."

19. Anacin pain reliever: "Quick, fast, quick effect."

20. The Rolling Stones: "It feels real."

21. Pepsi-Cola: "The choice of the new generation."

22. Hathaway shirt: "The man who wears Hathaway."

23. Boma razor : "The signature array on the side of the highway."

24. Burger King of the United States: "Take it on the road."

25. Campbell's Soup: "Mom, it's delicious."

26. U.S. Forest Service: "You can prevent forest fires by wearing a narrow-brimmed hat with the word "Smoke" on its head." ”

27. Budweiser: “This Budweiser is for you. ”

28. MAIDERFORM: “I dream of wearing my own MAIDERFORM bra to go shopping. ”

29. Victor Language Machine Company: “Master-level voice. ”

30. The wealth of money is so harmonious that the Jing bones are pressed out? The cones are dizzy, which fried Α!?

31. Raspberry soap: “Smooth and clean skin, can’t help but touch it” . ”

32. Benson Hodges’ 100th Anniversary: ??“Our shortcomings. ”

33. National Biscuit Company: “UNEEDA BISCUITS’ BOY IN BOOTS. ”

34. Energizer Battery: “Energizer Bunny. "

35. Si Wo Dao Si: "Salt is falling like rain. "

36. Chanel perfume: "Share this dream. ”

37. Ford’s “Saturn” series: “Different companies, different cars.” ”

38. Crest Toothpaste: “Look, Mom, there are no cavities.” ”

39. Mars Chocolate: “It only melts in the mouth, not in the hands.” "

40. TIMEX: "An unforgettable bite. ”

41. Chevrolet: “Drive your Chevrolet to see America.” "

42. Calvin Klein: "Between me and my Calvins, there is nothing. ”

43. Reagan seeks re-election as President of the United States: “This is another spring in the United States. ”

44. Winston Tobacco: “Winston, good smoke with good taste. "

45. American Music School: "When I sat on the piano bench, they were laughing at me until I started playing.

46. Camel cigarettes: “I walked a mile to buy this pack of Camel cigarettes.

""

47. Wendy's Burger: "Where's the beef?"

48. Anti-solution: "Always a concubine, never a bride."

49. Cadillac: "Be a leader!!?

50. "America the Beautiful" movement: "Crying Indians. "

51. Charmin: "Don't squeeze Charmin!"

52. Wheat Family: "The breakfast of champions. ”

53. Coca-Cola: “The real Coca-Cola. ”

54. Greyhound Long-distance Bus Company: “Only the fun of riding, without the fatigue of driving.” ”

55. Kroger Rice Curry: “Take a bite and it will be dry and crispy.” ”

56. Polaroid instant shooting: “It’s that simple. "

57. Gillette Razor: "Looking at the light, I feel good. ”

58. Levi’s bread: “You don’t have to be a Jew to like Levi’s bread.” "

59. Piper Sodan Toothpaste: "You may be wondering where the yellow spots are. ”

60. Good Luck Cigarettes: “Just for good luck, not sweetness. ”

61. 7Up Soda: “This is not Coke. ”

62. Vesco Cleaner: “Please apply it on the collar. "

63. Sunsweet Prunes: "A little dot today will become a wrinkle tomorrow. ”

64. Life Cereals: “Hello, McGee. ”

65. Hertz Car Rental Company: “Let Hertz take you on the road. ”

66. First Grant Food Company: “What’s behind First Grant?” ”

67. Podu broiler: “Let a tough man make a soft and fragrant chicken.” ”

68. Haomark (London Bullion Union, UK): “Sincere care, expressed in real gold. ”

69. Blossom Girl bed sheets: “A buck Well spent.” "

70. Greensboro Group: "Jackson Heights Apartments. ”

71. Sternway Piano: “An immortal instrument. "

72. Levi's jeans: "501 blue. ”

73. Blackgrama Great Lakes Fur: “What is living in a legend?” "

74. Blue Nun wine: Steele Mira.

75. Rum beer: "From the sky-blue water town. ”

76. Quaker Oatmeal: “shot from guns.” "

77. ESPN Sports Channel: "This is the sports center. ”

78. Merson Beer: “The laughing couple. ”

79. California Milk Promotion Board: “Did you drink milk?” "

80. AT&T: "Feel free to contact us. ”

81. Blair Cream Hair Lotion: “Use only a little at a time. ”

82. Carling Black Label Beer: “Hey, Mabel Black Label. ”

83. Suzuki Motors: “Liar Joe. ”

84. BMW: “The ultimate driving seat. "

85. Texaco Oil Company: "Entrust your car to this star, and you can rest assured. ”

86. Coca-Cola: “Always Coca-Cola. ”

87. Xerox Copier: “This is a miracle. "

88. Bartosz and Joyce Wine Cooler: "Frank and Eddie" Folklore Duet.

89. Danno Kefir: "The Old Man of Russia. "

90. Volvo Cars: "In Sweden, the life of an ordinary car. "

91. 6-character motel chain: "We leave a light for you. "

92. Dessert at Jill-0 Restaurant: "Bill Cosby and the kids.

"

93. International Business Machines Corporation: "Chaplin's Little Tramp image. "

94. American Travelers Association: "Grilla the Gorilla. "

95. Power Guard: "Medicine Box. ”

96. Mabel’s ready-to-eat breakfast: “Today I am 40 years old, and I want my Mabel.” "

97. Bavrin medicine: "Rapidly beating heart. "

98. Wrigley Shirt: "My friend, Joe Helmedge, is now a horse. "

99. Yang Robicham Advertising Company: "Impact. ”

Big Red Eagle--We are indomitable, Big Red Eagle, the spirit of the new era!--Big Red Eagle, the eagle of victory!

New products upstream--You have it, I have it, new products upstream !

May 1st series - hold hands on May 1st, we will always be friends!

International May 1st, the style of Wenzhou people! >Red Gold Dragon--The sun rises in the east, the red gold dragon!

White Sand Series--The crane dances on the white sand, my heart flies!

The General Series--showing the true qualities of a general at your fingertips!

Liqun Series - Liqun, always benefiting the masses!

Welcoming Pine - The evergreen tree of friendship

Sun Island! --Under the blue sky, enjoy the Sun Island!

The Great Hall of the People--The past is like smoke, and the aftertaste is endless! Naturally!

The sun rises in the east, the sky and the earth are brilliant!

Ride the wind - ride the waves, ride the wind up! Legends of the "Universe"!

Hibiscus blooms as a king! --Chinese treasures and a king love deeply!

Red Xin'anjiang - Xin'anjiang is extraordinary. Fragrant!

The best in the world - the heart is high, the best in the world...

Golden Saint - Golden Saint.

Gold Medal Seven Wolves-- The gold medal seven wolves, the style of a man!

The sky is high and the clouds are clear in Huangshan!

The spring thunder is loud and thunderous!

Fa Shida--China calls for Fa Shida!

One-pin plum blossom--one-pin plum plum fragrance fills the world!

Heaven's Jiaozi--World Treasure Panda Jiaozi

Changbai Mountain--A taste of Changbai Mountain will make you miss the northern country!

True Dragon--Success becomes a true dragon!

White Sand--The crane dances on the white sand, and my heart flies!

Seven Wolves--Dance with the wolves and show your true colors as a hero!

Furong King--deliver value and achieve success for you and me!

China--Love me China!

Red rose--with a red rose in hand, you can enjoy unlimited warmth!

Monkey King--the brand of successful people!

A good cat - follow the wishes of a good cat and your heart will be as high as the sky!

Princess--My true love for the princess will last forever!

Platinum Yuxi - there is poetry and calligraphy in the belly!

Platinum Hongta Mountain--the mountain is high and the peak is man-made!

Yuxi--Green mountains and green waters, jasper forming a stream!

Century Hongta Mountain - fiery days, shining life!

The Divine Horse--As soon as the Divine Horse arrives, Yan Ran smiles!

Mellow red plum - old friends, there is always a new feeling!

Congratulations on the New Year--Additional joy, congratulations on the New Year!

Ashima - dedicated in love and outstanding in temperament!

Gem--new feeling, new taste!

Nanjing--Taste the passion of Nanjing!

Sequoia trees - outstanding redwood trees, beyond the fields!

Yipinmei--the fragrance is presented to the society, and the true love fills the world!

Golden leaf-golden leaf, accompanying you in your golden career!

Chuang Ye--Chuang Ye is bold and ahead of the times!

Luo Yan - Kowloon takes off and Luo Yan shines!

Xiaolangdi--the taste of successful men!

MARLBORO--Man Always Remember Love Because Of Romantic Only! (MARLBORO)--Men only remember the romantic component of love!

Marlboro - prancing horses, running freely, this is the world of Marlboro - welcome to join the world of Marlboro!

KissEasyNotTeach! Kissing is easy, no need to teach!

American Camel--The mysterious camel is coming.

Cuba "Havana Cigar" -- Do you want true love? Please find a cigarette roller!

American "Winston" cigarettes - smoke American Winston and appreciate the American spirit.

American "Jian" brand cigarettes-the American Statue of Liberty.

"Governor" brand cigarettes--the thinker's filter, the smoker's elegance.

"Moore" cigarettes--unique advertising style--thin, long, and brown in color

--Top 10 failed advertising slogans in China in 2002

1. The man whose Qi brand suits make women's hearts beat

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you have infected your daughter with mites

4. The beauty of the sky smiles at the calm situation

5. When hair falls in love with fertilizer, it is unexpectedly good

6. Dano films you day and night New Choice

7. Jordan Chan's Red Star Erke Shoes

8. Come and Go and Have a Cup of Zhijiang

9. Nick Cheung's The Happy Man

10. How are you, Starshu Zhiwei?

Yesterday I went to the street to buy some small things, and in the distance I heard something repeated from the loudspeaker of a promotional vehicle. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses."

I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting without pain” and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, the second is deliberate exaggeration and lack of integrity, and the third is due to impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, and "Dong Lai Shun" became famous. "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it’s like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" means "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zazazaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "showing the secret" in Suzhou dialect, which is a derogatory and complimentary term. However, the response is very good, and many customers come in because of this name.

Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to know more about the store and its products. A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, have broad recognition, be full of intimacy, and be easy to spread. It is best to find it from the most frequently used daily terms; be unique and able to attract customers. It attracts customers' attention, expresses rich meanings, has a certain cultural content, and is both elegant and popular; if the market positioning and industry characteristics can be included in the store name, it will be even better. However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only by seeking novelty, but also by using homonyms in a harmonious way, respecting cultural traditions and social value orientations.

However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.

Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotes, and the Chinese translation should be added, such as: "PK" (competition).

There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; the slogan "I am in shape, my shape" in beauty shops; and the slogan "riding is endless fun" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.