How can cross-border e-commerce break out (list of cross-border e-commerce outbreaks)

From head sales to small and medium sellers, groups of people are pouring into the fast lane of cross-border e-commerce. However, in this process, some people shine brilliantly in their careers, while others struggle to leave. For the winners, the most frequently asked question is "How to make explosions on Amazon?" problem

Rush into the category in 45 days. At present, sellers share the experience of quickly creating explosions.

As of June 1 1, this year, it has created sales of about 1 100 million on Amazon, and all this is inseparable from its ability to successfully create explosions many times.

For sellers, the importance of successfully creating explosions is self-evident, and both traffic and sales are contributing huge benefits to the store. However, many novice sellers are a little overwhelmed, saying that they have no experience and don't know which products can become explosions. The low price spiral intensifies the fierce competition of products.

Making explosions is complicated, but there is only one side to success. In view of the fact that many sellers want to know how to quickly make new products into explosive products, I give all my experience.

In August, it took only 45 days to stabilize the link of a product to the current five European stations. According to the operating experience of this product, the steps of sharing and creating explosion models are as follows:

1. After a week's market investigation, we found out the information including 10 people's daily average demand quantity, an evaluation quantity and star rating of the whole market, product defects, product optimization according to the key points that consumers care about, product core words and so on.

2. Use this information to make a listing and picture A+, jump out of the inherent perspective of the market and effectively display the selling points.

3. Pricing the product, while ensuring sufficient profit, not higher or lower than the market price.

4, advertising settings, here is mainly manual advertising.

5. The accumulation of product reviews is mainly on-site invitation, and it took about 15 days to get 4 reviews.

6. After the evaluation, the order quantity will be detonated in the form of big discount _, but the seller also needs to grasp the time and close the big discount _ in in time.

7. Let the stable traffic enter through artificial advertisements, and achieve the effect of stable charging under the blessing of evaluation, A+ and preferential _. With the help of BD, the number of links was increased under the condition of ensuring the conversion rate. It took about 45 days to stabilize the link to the current 5 in the category with the effect of one LD and one BD.

In addition to the successful appeal cases, Dong Jiaxing also said that in order to make products into explosive products, we need to pay attention to these core points: the selected products must have sufficient market capacity; Don't be out of stock in the early stage of promotion, low profit is no problem, as long as the product is stable; There are enough product reviews to resist external attacks.

On the question of how to identify which products have become explosions, Dong Jiaxing said that when a product has a clear consumer group, sufficient market capacity and profit space, and it will not be completely replaced by emerging products within the sales cycle of 3-5 years, then it has certain explosion potential.

For sellers, the importance of making explosions is self-evident, but erratic logistics costs, rising raw material prices and soaring advertising costs have also caused many sellers a headache.

The cost rises and the profit falls. How should the seller break the game?

The cost of logistics and raw materials has risen this year, and many buyers can't bear it. Dong Jiaxing said that Aoyi Electronics has also been affected, but in the current period, the rising cost of logistics and raw materials is an inevitable phenomenon. Take the cost of air transportation as an example, the company has experienced a gradual increase from 20 yuan/kg to 60-70 yuan/kg, with an increase of nearly four times.

In addition, it is normal for the change of traffic. Everyone thinks that the traffic has decreased, but it is not obvious. We should consider the following aspects: there are more and more Amazon sellers, and the traffic allocated to each seller is lower than before; The epidemic situation has led to a decline in the consumption power of overseas market economies; The development of many overseas online shopping platforms is dividing up market traffic.

"The difficulty of being Amazon is increasing, and the operating ability of sellers is also increasing," Dong Jiaxing said. Compared with 16, the increase of sellers, the continuous improvement of platform rules and the increase of costs only increase the difficulty of operation. But in essence, the seller only sells on Amazon, which has never changed.

Under the influence of rising costs, traffic sharing and this year's title earthquake, many sellers are reluctant to continue to be Amazon's "philanthropists" and have sought multi-channel layout to spread their risks. They are also actively exploring other sales channels. In addition to the existing Amazon and Wal-Mart platforms, the company is also preparing to expand to other potential platforms.

Looking forward to the development of Wal-Mart, some people say that if Amazon is compared to a robust adult, the online part of Wal-Mart is still only a child of 5 or 6 years old. In reality, Wal-Mart's online development speed is not as fast as offline at present, but in the future, Wal-Mart, as a local platform in the United States, has great development potential.

For sellers who expand multi-channel sales, Dong Jiaxing believes that they should do what they can, dare to take risks, recognize their own positioning, not blindly invest aggressively, and develop steadily on the ground. For example, if I am a pure white boy and have 65,438+10,000 yuan for me to do Amazon, my choice is to invest only 30,000-50,000 yuan in the early stage, develop slowly and snowball. I won't make a lot of money in the early stage, but there is no problem with my daily living expenses.

To enter a new channel, sellers need to define their own position and give the operation room for free development; Don't put eggs in one basket to improve risk control ability; Adjust yourself according to the platform policy. It is the last word to look at the problem from a long-term perspective and pursue long-term and stable development.

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