How to write celebrity media image reports

1. The title is eye-catching, highlighting the brand name, spokesperson name and endorsement slogan

A concise, short and powerful title allows people to see the key information in the first second. It not only saves readers' time, but also deepens their impression. For example: Anta teamed up with Wang Yibo to lead the Olympics in rebranding.

2. Elevate the purpose of cooperation to a higher spiritual level and social height

Linking spokespersons and endorsement behaviors with corporate social responsibility, ESG, etc. is also influenced by the media and Initiatives that consumers like. For example, Martell wrote in a press release: Martell specially invited Tony Leung to perform a new responsible drinking public welfare video, aiming to use his positive image and influence to call on the public to implement their rejection of drunk driving into practical actions. middle.

3. Look for a high degree of match between the brand tone and the characteristics of the spokesperson

Dare to ask questions and discover more new possibilities. Understand the product, understand the characteristics of the star, combine it with the brand's theme, and achieve three-dimensional matching. There are always more possibilities to realize the value of celebrity endorsement.

4. Continue to use spokespersons in marketing campaigns for specific groups of people, and continue to play the positive role of spokespersons

Anta joins hands with Gu Ailing to release a new marketing theme for the female market # BEAUTY BECAUSE OF MOVEMENT # , interpreting Anta's "Keep Moving-Never Stop" brand spirit through a female perspective, and officially launched a series of women's promotion activities in 2021.

Signing up with celebrity endorsements is no small matter. Doing more research, analysis, and planning in the early stages is better than doing nothing. What’s more important is to avoid pitfalls. If the two parties do not understand the taboo and spread it without authorization, the public relations crisis caused by the termination of the statement will always turn from good to bad, so do not be careless.