Public relations activity planning book template

University public relations can train people's thinking sensitivity, which just gives students who are about to enter the society a good opportunity to learn. Then let's take a look at how to write the PR activity planning book. The following is a template of the PR activity planning book that I carefully collected. Let me share it with you and enjoy it.

public relations activity planning template 1

1. Planning and undertaking: Market Development Department of Qinhuangdao Bohai Logistics Holdings Co., Ltd.

2. Theme of the event: "Forty years of Bohai logistics, true feelings warm Qin Huang people"

3. Activity time: 8: -1:

4. Venue. On the occasion of the coming of the new year, it is the 4th anniversary celebration of the company. In order to give back to the support of Hong Kong people for Bohai Logistics for many years, the company decided to launch the Bohai Logistics Winter Shopping Festival on Christmas Day with "4 years of true feelings and great feedback".

6. Target public: Qinhuangdao citizens

7. Activity content

(1). The staff of the company will log in the relevant advertisements of this activity and issue leaflets in Qinhuangdao newspaper some time before the activity, make good preparations for this activity and improve the mass effect of this activity.

(2) On the day of the event, lucky draw activities will be set up in Qinhuangdao Mall, Tianyang Shopping Plaza and TESCO. Anyone who buys goods over 19 yuan on that day can participate in the lucky draw once, over 299 yuan can participate in the lucky draw three times, over 399 yuan can participate in the lucky draw four times, and so on. There are also a variety of lucky gifts, first come, first served, while stocks last. In the lucky draw, there will be four digital cameras, an LCD TV, an ipad2 and a seven-day double-flight tour in Yunnan.

(3) On the day of the event, all goods are sold at a discount (the discount is subject to the quotation of the merchants on the spot).

8. Launching of the event

(1) Layout of the venue: seats, banners, lighting and audio equipment, stage, lottery equipment, etc.

(2) Start of the event:

1) The host enters the venue to make an opening speech, introducing the reasons for the event, attractive prizes and the general situation of the company. The company's leading representative in charge of this matter introduced the 4-year history of Bohai Logistics, as well as the activities and prizes.

2) During the song performance, lucky audience were selected from the scene and presented with an automatic camera with a value of 1,5 yuan, including one person. The other four opportunities were won in the lucky draw.

3) Invite "Happy Boys" to perform live singing, and push the activity to a climax.

4) Magic show, where one viewer who spends the most money on the spot is given an LCD TV worth 2, yuan. One person. Another chance was won in the lucky draw.

5) Finally, the host announced the closing remarks of the event, and a super lucky audience of this event was selected by "Happy Boys". He will get a 3% discount on the goods he bought, and the more he bought, the more benefits he will get. Finally, the lucky draw will produce a super prize, which is provided by Qinhuangdao Logistics Holdings Co., Ltd.-a seven-day tour of Yunnan Shuangfei Pure Play.

6) Collect information in time after the event

9. End of the event

(1) Performers and presenters leave the venue. (2) Arrange the staff to clean up the site.

1. Budget

The singer's appearance fee is 8, yuan, the prize fee is 25,5 yuan, the staff fee is 1, yuan, and other expenses are 4,5 yuan, totaling 12, yuan

The template of public relations activity planning book 2

I. Preface

1. Background

Thirteen years of hurricane and rain, thirteen years of spring and autumn. Shanghai Vocational College of Business Foreign Languages will celebrate its thirteenth birthday. From the initial stage to the post-reconstruction stage, Shanghai Vocational College of Business Foreign Languages has grown stronger and stronger. Generations of people have passed on from generation to generation and worked hard, and the school has set up one glorious milestone after another. The purpose of the college's decision to start the celebration is to review the school's 13-year history, show its achievements in running a school, look forward to a bright future, expand its popularity, gain an advantage in the competition with private colleges, and promote the school's comprehensive and rapid development into a well-known university in China and a first-class independent private college in China.

The 13th anniversary celebration of Shanghai Vocational College of Business and Foreign Languages will be held on October 1st,. We warmly invite and sincerely welcome leaders at all levels, people from all walks of life, friends and alumni to gather in our college in the golden autumn of _ _ _ _, to celebrate the grand ceremony.

2. Purpose of public relations planning

Through the 13th anniversary celebration, review the history of running a school, inherit the fine traditions, sum up the experience of running a school, show the achievements of running a school, innovate the characteristics of running a school, and promote the all-round development of the school.

through the 13th anniversary celebration, strengthen foreign exchanges, expand external influence, improve the visibility of the school, establish a good social image, win strong support from all walks of life, optimize the external school environment, expand school space and accelerate the development of the school.

Through the 13th anniversary celebration, the cohesion, centripetal force and appeal of the school will be enhanced, and all teachers, students, staff and alumni will be encouraged to contribute their wisdom and strength to building the alma mater better.

Take the 13th anniversary as an opportunity, seize the rare opportunity that superior leaders attach importance to supporting the construction and development of our school, organize internal and external forces, actively implement and plan, and create great educational achievements.

2. Activity objectives

1. Through vivid and effective publicity activities, let all sectors of society know about the history and achievements of Shanghai Vocational College of Business Foreign Languages, improve the visibility and influence of the school, make alumni love Shanghai Vocational College of Business Foreign Languages more, actively strive for the attention of party committees and governments at all levels and all sectors of society, and support the construction and development of Shanghai Vocational College of Business Foreign Languages more.

2. Through various activities with distinctive themes and fruitful results, we will increase the cohesion of all teachers and students, establish a high degree of pride, self-confidence and responsibility, unite as one, and greet the 13th anniversary with excellent work performance and academic achievements.

III. Public

Campus staff: leaders, teachers and students of all units of the school

Off-campus staff: leaders of brother colleges, leaders of provinces and municipal committees, alumni who graduated from colleges, etc.

Media staff: provincial and municipal newspapers, TV stations, journalists, etc.

IV. Theme of the activity

Reminiscing about the past glorious years and feeling the kindness of our alma mater.

2. study and determine the name of the celebration day and the celebration specification.

3. hold a meeting of the leaders of each working group, and each group will select the staff.

4. According to their work responsibilities, each group puts forward a work plan and submits it to the leading group for examination and approval.

5. Create a celebration atmosphere inside and outside the school and publish a letter to alumni.

6. Start raising funds for the celebration activities.

7. Study and determine planning projects and campus landscape projects.

8. Enrich and improve the construction of campus culture, and design school songs, school mottos, school spirits, teaching styles and study styles.

9. The theme of media publicity activities is to increase cohesion, increase visibility, expand the influence of the school and create a festive atmosphere.

1. Complete other tasks determined by the leading group for the celebration.

Preparatory stage

1. Establish local alumni liaison stations and alumni websites, focusing on alumni, enhancing school cohesion and the sense of identity of the majority of alumni, establishing local alumni liaison stations and establishing alumni websites, including: establishing alumni information databases of colleges or printing alumni records and setting up alumni websites; Promote the establishment of local alumni branches;

2. Organize the construction of campus infrastructure: transform the school gate and moral education wall, build school celebration signs, and repair and beautify the campus environment. Landscape beautification, school renovation.

3. Hold a literary evening to celebrate the 13th anniversary of the establishment of Shanghai Vocational College of Business and Foreign Languages: organize rehearsals for literary activities and exhibitions for teachers and students.

4. Organize the implementation of planning projects and campus landscape projects.

5. Continue to raise funds related to the celebration activities and set up a special fund.

6. Contact and implement the inscription of leaders, determine the list of important leaders, guests and important alumni, and hold the 13th anniversary celebration.

7. Determine the publicity media and activities.

8. Formulate the specific implementation plan for the celebration activities.

9. Complete other tasks determined by the school celebration leading group.

Implementation stage

1. Invite leaders, guests and alumni.

2. compile the history of the school, compile the picture album, edit the special issue of the school anniversary, make a CD (feature film), design and confirm the souvenir of the school anniversary, and publish and distribute the history of the school.

3. Draft the manuscript of the celebration and print the written materials.

4. Hold a press conference and increase the publicity of the celebration in various media. The theme is to increase cohesion internally, increase visibility externally, expand the influence of the school and create a festive atmosphere.

Including:

1. Making a CD with a comprehensive introduction to the school;

2. Print the 13th anniversary album;

3. Each college carries out the activities of publicizing and reporting teaching and scientific research "speaking majors" around the characteristics of the college; Through the process of "talking about specialty", teachers should know whether the professional curriculum system is scientific, whether it can support their own training objectives, and the position of the courses taught in the professional curriculum system. Through the series of activities of "talking about specialty", the content of professional construction will be further clarified, the theoretical teaching system and practical teaching system will be improved, the professional characteristics will be condensed, and the overall level of professional construction will be improved.

4. Press release of the school celebration;

5. Establish a celebration network;

6. With the theme of "My feelings of virtue and greatness", the school newspaper carries out essay-writing activities for alumni, students and faculty, and the winning works are published in a collection;

7. Publish the special issue of the school newspaper.

8. Contact the media and organize a series of reports: it is also a necessary means to publicize it widely.

9. In order to achieve better publicity effect of the celebration, on the eve of the celebration, banner advertisements were put out in the downtown area. Posting celebration slogans on buses on the trunk lines of bus companies; Make motor vehicles in the school into propaganda floats to shuttle back and forth on the street; Organize students to take to the streets to publicize.

1. Register to receive gifts and money and display them.

11. Holding a 12-level freshman parade not only shows the vigor and vitality of freshmen, but also symbolizes the vigorous development of the school; On the other hand, letting freshmen participate in this celebration and present gifts to their alma mater in the special form of "military parade" can not only enhance their sense of belonging and pride, but also add a beautiful landscape to the venue.

12. hold various forms of exhibitions.

① Exhibition of outstanding academic journals of the school; ② Exhibition of outstanding graduates' papers; ③ Exhibition of historical development of the school; ④ Exhibition of scientific research achievements of the school; ⑤ Exhibition of outstanding community activities; ⑤ Exhibition of outstanding science and technology projects of students, etc.

13. arrange a large-scale signature activity for people from all walks of life and teachers and students to sign as a souvenir.

14. Hold a literary evening to celebrate the 13th anniversary of the establishment of Shanghai Vocational College of Business and Foreign Languages: the main content is to enrich the life of teachers and students, enrich the campus culture, show the mental outlook of teachers and students, and set off the atmosphere of the school celebration. Including:

1) Holding a literary evening to celebrate the 13th anniversary of the establishment of Shanghai Vocational College of Business and Foreign Languages: the first section "Struggle", featuring feature films from the school of the Party School of the Provincial Party Committee to the preparation and construction of the campus on the big screen, fixed on the panoramic picture of the new campus, with four presenters appearing, simple prologue and introduction of special guests, music playing, and before the celebration, a performance program of a team was formed by the college as a unit, with teachers and students celebrating together and the nation having fun together. Opening song and dance; Songs; Essays, piano accompaniment, poetry reading and other programs. The second section, "Brilliance", features films of various honors won by the school are shown on the big screen, and a group of excellent award-winning photos are fixed in the music, poetry and painting "Instantaneous Eternity", and the song combination "Famous Songs of Stars", sketches, solos, allegro and dance programs. The third section "Prospect", big screen broadcast combination, opera chorus, folk song and dance, theme song of the party, appearance of the host, background music, and all the cast members took the stage.

2) hold fitness activities and sports competitions for teachers and students to celebrate the school;

3), organize the faculty painting and calligraphy pen meeting;

4) Set off fireworks.

15. Ending part

Do a good job in ending the activity, carefully arrange the return journey of the guests, and leave a good impression on the guests; Do a good job of information feedback, and conduct telephone surveys and greetings to find out their comments on this public relations activity, and let them put forward valuable opinions on this activity for future improvement; Strengthen communication with enterprises and sponsors who participated in this activity to obtain a better social environment for the long-term development of the school in the future; At the same time, it also provides a better employment environment for our students.

V. Budget

PR activity planning book template 3

I. Title

A complete PR planning copy must have a title, which makes people understand that it is an activity planning book rather than a work summary or evaluation report.

the title can be written directly as "_ _ company _ _ activity plan", or words that point out the theme of an activity can be used as the main title, and "_ _ company _ _ activity plan" can be listed as the subtitle.

the title should be easy to understand.

ii. Preface

is also called background introduction. That is, briefly introduce the background of organizing and planning this copy. Because, the planning, organization and implementation of any special public relations activity of social organizations are not without reason, and all have their specific background and needs. Only by clarifying this background and need can we draw out the specific planning content (scheme) behind, and also explain the urgency and significance of holding this activity. Without a certain activity background, the planning content (scheme) will be lost.

the preface should be concise.

iii. investigation and analysis

public relations planning is based on investigation and analysis, which is the preliminary work of public relations activity planning. The investigation and analysis is mainly to make a concrete analysis of the organizational image, which can be analyzed from three aspects: the advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

The investigation and analysis should pay attention to the representativeness of the investigated object, the applicability of investigation means, the scientificity of investigation methods, the authenticity and comprehensiveness of data collection and the reliability of analysis conclusions.

PR activity plan template 4

Activity background: