What does the logo of Hengchi officially released by Evergrande mean?

165438+1October 10, Evergrande announced the logo of Hengchi brand, which should be based on the logo design of Ferrari, Lamborghini and other brands. Evergrande introduced, "The most striking thing is a roaring lion. This design style is reminiscent of Ferrari's steed, Lamborghini's bullfight, Jaguar's Jaguar and so on." , explains the connotation of "guarding the blue sky, winning the Red Sea, the oriental lion, and being proud of the world".

The initial intention of protecting the blue sky: new energy vehicles are industries that protect the environment and benefit mankind. Evergrande adheres to the road of green, low-carbon and sustainable development and contributes to building a clean and beautiful world.

The strategy of winning the Red Sea: The new energy vehicle market is a very competitive Red Sea, and global car companies are vying for this red sea. Focusing on the strategic positioning of "core technology must be world-leading and product quality must be world-class", Evergrande has embarked on a new road different from other car companies and will surely stand out in the Red Sea competition.

The positioning of the Oriental Lion symbolizes Evergrande's great ambition to build a world-famous national brand, show the wisdom of China to the world, and help China move from a big automobile country to a powerful automobile country.

Aoli Global Goal: By 2025, Evergrande will become the largest and most powerful new energy automobile group in the world.

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Brief introduction of Evergrande New Energy Automobile Company

Evergrande New Energy Automobile Investment Holding Group Co., Ltd. was established in June 2065438+2009 with a registered capital of US$ 2 billion. The legal representative is Liu Jun, which is wholly owned by Evergrande New Energy Automobile Holdings (Hong Kong) Co., Ltd.

On June 65438+1October 65438+June, 2020, Evergrande New Energy Automobile Investment Holding Group Co., Ltd. applied for several trademarks of Hengchi 3 SX, Hengchi 7 LS, Hengchi 5 LX, Evergrande Hengchi Automobile and Hengchi Forever. The international classification of trademarks is transportation, and the status of trademarks is under application.

In addition, on March 4th this year, the company applied for registration of "Hengchi" and "Hengchi" trademarks. The international classification involves transportation and advertising sales. In addition, in 20 19, the company also applied for the registration of trademarks such as Ma Heng, Zhi Heng, Hengyou, Hengdian, Hengguan and Hengkun.