How to design promotional posters?

Share five tips for posters, which can be done without any technical foundation and have good results.

1. Hide the head and reveal the tail

This processing method is suitable for subjects that can be divided. By hiding part of the subject in the main visual area and then displaying it in another area, this way Repetition is different from simple copying, which can effectively avoid dullness and embarrassment. Of course, the biggest advantage is that it is relatively simple to operate.

When two subjects or even more subjects appear at the same time, you must pay attention to balance. Just imagine that the two subjects are playing a seesaw in the picture. If one side is too heavy, you need to reduce its proportion in the picture. .

If one side is too light, you can consider concentrating the title and other information on the lighter side.

2. Multi-dimensional combination

The combination of two-dimensional and three-dimensional is not only reflected in illustrations and photos, but also in the collection of graphics and pictures. The use of realism helps to give the picture a focus , which can effectively prevent pure graphics from being too abstract or pure photos from being too ordinary. It is a combination technique with a strong sense of design.

The core of this technique is interspersing. The overlapping of the front and back is very important, or it can create the perspective of the picture through some small elements. No matter which technique is used, it is to create a sense of space. If you feel that the picture is boring, If there are no bright spots, it is very likely that there is a problem in shaping the sense of space.

3. Bleeding text

Readers often tell me, what should I do if I don’t know how to shape graphics? What should I do if my design looks ordinary? This bleeding text can be very good. To solve this problem, the so-called bleeding text is to stretch a text to a large size so that part of the text is cut off by the edge of the screen.

It is especially suitable for calligraphy or foreign characters with an internal structure similar to graphics. When crossing the center of the page, the rigidity will be broken first. If you use calligraphy, it will have a more atmospheric feeling. The details are if you use It would be nice to add small characters with attributes to embellish the large bleeding characters, like the one shown below.

If the deformation is particularly strong enough to form a space, you can try this kind of picture. Of course, this kind of layout exploration is more suitable for practice. In actual business, it is most likely that this kind of picture cannot be coordinated well. Visual and readable.

4. English handwriting

The reason I single out this font is because it can really solve many problems if used properly, including local negative space or blank spaces. As well as the rigidity of the title or picture, or even the lack of visuality of the subject, the lack of affinity with the picture, and the inability to convey emotions well, etc., can all be solved by handwriting in English.

5. Vertical version and horizontal version

As the name suggests, it is to take the vertical version of the picture and make it horizontally. The advantage is that it has a strong sense of form. Because it breaks the convention, it looks more fresh, but The disadvantages are also not small. It is difficult for mainstream businesses to accept. It affects reading and even affects visual communication, because people rarely tilt their heads to read posters unless your content really attracts them.

There are a few things to note when doing this. First, not all elements need to be flipped. The reading elements that should be retained must be retained. Second, it is not suitable for all projects. If your project attaches great importance to form and the customer has a certain aesthetic foundation, you can consider using this form. The third rule remains unchanged. When thinking about layout structure, we should still use vertical thinking. The flipped elements can be regarded as graphics.