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Catalogue of dessert making and dessert shop management strategies
Section 1 Preparations before the opening of dessert shops
First, three forms of dessert shop entrepreneurship
Second, the five preparations and conditions for starting a business
Third, choose the way to open a store
Section 2 Market Analysis and Business Circle Survey
First, the dessert shop market survey
Second, the dessert shop business circle survey
Third, the dessert shop location market survey
Fourth, the location of the dessert shop.
Section 3 Budget and Financing of Candy Store Fund
I. Funds required for budget
Second, the way to raise funds
Third, reduce financing costs.
Section 4 Handling of Opening Procedures for Candy Stores
First, apply for industrial and commercial registration.
Two. Deal with tax registration
Three. Open a bank account
Fourth, apply for a health permit.
Five, for sewage declaration and registration procedures.
Chapter II Decoration and Layout of Candy Stores
Section 1 Interior and Exterior Decoration of Candy Shop
First, the dessert shop design
Second, the dessert shop interior decoration
Section 2 Interior Space Design of Candy Shop
First, the internal space design program
Second, the interior space design of the takeaway dessert shop
Third, the dessert display method of the takeaway dessert shop
Fourth, the interior space design of the catering dessert shop
Section 3 Design of Candy Shop
First, the choice of dessert shop form
Second, the design of dessert shops should be flexible and have industry characteristics.
The atmosphere of the dessert shop.
First, indoor lighting.
Second, music design
Third, ventilation and temperature regulation.
Fourth, the smell.
Chapter III Marketing and Daily Operation of Candy Stores
Section 1 Promotion of Candy Shop
First, the classification of promotional activities
Second, the promotion activities implementation procedures
Third, the way to promote the takeaway dessert shop
Fourth, the promotion means of catering dessert shops
Verb (verb's abbreviation) Advantages and Disadvantages Analysis of Various Promotion Means
Section 2 Price Strategies of Candy Stores
First, the pricing method of dessert shops
Second, the pricing strategy of dessert shops
Third, pricing considerations.
Fourth, the price adjustment strategy
Fifth, cleverly avoid price wars
Section 3 Marketing Features and Skills of Sweet Shop
First, the marketing characteristics of the takeaway dessert shop
Second, the dessert shop to create a sales atmosphere
Third, the setting of dessert shop business hours
Fourth, the menu design of the catering dessert shop
Chapter IV Customer Service and Personnel Management of Candy Stores
Section 1 Customer service of take-away dessert shop
First, the service etiquette of the takeaway dessert shop
Second, the service requirements of the takeaway dessert shop
Third, the successful sales methods of take-away dessert shops
Section 2 Customer Service of Catering Sweets Shop
First, the service etiquette specification of the dessert shop
Second, the service process of catering dessert shop
Third, matters needing attention in the store
Fourth, the terms of service of the catering dessert shop
Section 3 Service Skills and Taboos of Candy Stores
First, the service skills of dessert shops
Two, in the face of customer complaints handling eight points
Three, the five taboos of dessert shop service
Four, ten tricks to retain customers
Section 4 Hygienic Management of Candy Stores
A, take-away dessert shop storefront hygiene management
Second, the personal hygiene management of catering dessert shops
Third, keep the store clean and hygienic.
Fourth, dessert hygiene.
Section 5 personnel management of dessert shop
First, the dessert shop staff recruitment
Second, the dessert shop staff training
Third, the candy store probation assessment
Fourth, the dessert shop attendance management
Fifthly, the performance appraisal and personnel motivation of the dessert shop.
Sixth, the establishment of rules and regulations for dessert shops.
Uniform design of dessert shop clerk.
Chapter V Financial Management and Purchasing Management of Candy Stores
Chapter VI dessert recipe and production in dessert shop
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