China Li Ning's theme slogan

Don't be Nike in China, but Li Ning in the world. Li Ning Company has always taken brand internationalization as its own direction.

Li Ning Company is the largest sporting goods retailer in China, selling its own brand "Li Ning" sports shoes, clothing and accessories and many other sports products. Brand internationalization has always been our direction, and its clear positioning can be expressed in one sentence: "Don't be Nike in China, but be Li Ning in the world". The enterprise spirit of Li Ning Company is to convey a positive and healthy life concept through professional high-quality products. "Li Ning" products show the life concept full of sportsmanship and enterprising spirit. By the end of 2007, Li Ning had become the fourth largest sporting goods industrial company in the world, with a market value of $3,865,438 million.