What makes vulgar advertisements flood the streets?

If I give you 10 million, you will eat shit. Are you willing? This is a vulgar video advertisement played on the big screen of Shangrao Wanli Times Square. This advertisement is undoubtedly a vulgar advertisement, and appearing in front of the public like this really makes people feel sick to their stomachs. Such vulgar advertisements are flooding the streets. This The problems inside are complex social causes.

We know that there is a saying in modern society that if a product wants to make money, it must attract everyone's attention. The quality of the product is second, and advertising must be captured. Therefore, many advertising companies are now trying every means to draw people's attention to their products, because advertising has begun to become vulgar.

There are many vulgar advertisements in CCTV advertisements. Among them, the most familiar one is that if you don’t accept gifts during the holidays this year, you will accept them if you accept them. It can be said that hundreds of millions of Chinese people know this advertisement, even if it is Nowadays, many sketches and crosstalks still use this word as a baggage. It can be seen that CCTV is like this, and other media naturally use it unscrupulously.

The current thinking about advertising in our country is first of all wrong. Most enterprises and advertising companies now have a subconscious thinking, that is, it is not important what the content of the advertisement is, but how it can impress the audience. Profoundly, with this kind of thinking, the content of advertisements is naturally diverse, but the quality is indeed getting lower and lower.

China’s advertising is so vulgar and has a lot to do with the laissez-faire of our regulatory authorities. Just like the advertisement we are talking about now, if it were not disclosed by the media, the relevant departments would not manage it at all, let alone They will interfere with such advertisements, but will turn a blind eye and ignore them. This attitude makes vulgar advertisements even more lawless.

The current proliferation of vulgar advertisements has a lot to do with the lack of specific legal restrictions. It is precisely because there is no effective supervision that the current proliferation of vulgar advertisements is a disaster. This is a negative consequence of a society's indulgence in vulgar advertising. If we continue not to regulate vulgar advertising, there will be more and more such phenomena in the future.