What is the logo of the 2022 Winter Olympics?

Beijing 2022 Winter Olympics emblem (Winter Dream) Beijing 2022 Winter Olympics emblem (Winter Dream) is the logo used by the 24th Winter Olympic Games. It mainly consists of emblem graphics, text marks, Olympic The five-ring logo consists of three parts. The main body of the graphic resembles the calligraphy form of the Chinese character "winter", and the main color is blue.

? Winter Dream takes the Chinese calligraphy character "Winter" as the main body, and vividly combines the abstract and elegant curves of the slide, the shapes of ice and snow athletes with calligraphy art, not only showing the vitality and passion of winter sports , and also conveys the unique charm of traditional Chinese calligraphy art.

?The Beijing 2022 Winter Olympics emblem mainly consists of three parts: the emblem graphic, the text mark, and the Olympic five-ring mark. The design layout of the emblem is divided into three parts: upper, middle and lower. The main body is shaped like a freehand cursive script of the Chinese character "Winter" in different gradient colors. It combines abstract slides, ice and snow sports shapes with calligraphy, and the word "Winter" The two points below merge into 2022.

?The emblem of the Beijing 2022 Winter Olympics uses blue as the main color, which means dreams and future, as well as the bright purity of ice and snow. The two auxiliary colors of red and yellow are derived from the Chinese national flag and represent the passion, youth and vitality of sports.

?The Olympic spirit concept is to show unity, fairness, and friendly competition through sports competitions, using five colors for conception and symbolization. The word "Winter" for the 2022 Winter Olympics does not use a single color in color, but vividly applies the colors of the Olympic rings, using gradients, shadows, characters, red flags and other elements to integrate them into a unique charm. It profoundly embodies the cultural spirit of the Olympic movement, and also reflects that China, as a host country, will welcome guests from all over the world with enthusiasm, has the confidence and ability to organize this sports event, and contributes to the progress of human sports.

?The excellent design of the 2022 Beijing Winter Olympics logo makes Chinese design shine uniquely on the world stage. The Winter Olympics logo designed by China embodies China's five thousand years of historical and cultural accumulation. It uses the art of Chinese character writing as a carrier to take its shape and express its meaning. It has been affirmed by the domestic and foreign design circles.