What does nike mean?

NIKE has three meanings.

first, it refers to the NIKE brand (an internationally famous sports product company), whose English name is Nike.

second, a kind of surface-to-air missile.

the NikeHercules missile was once a high and medium altitude air defense weapon of the U.S. military.

third, the goddess of victory.

Nike, the goddess of victory, is the embodiment of victory, and Nike is the daughter of Titan Pallas and Stix.

Her Roman name is Victoria Victoria. Her image is that she has a pair of wings and a strong figure, like wandering from the sky and floating in clothes. Wherever she went, victory followed. She was also a follower of Zeus and Athena. Defected to Olympus in the Titan War and helped it win.

NIKE Goddess:

Extended information:

The meaning of Nike:

NIKE symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, as well as movement and gentleness. Nike's trademark, the design of which is a small hook, is simple and powerful, and it is as urgent as lightning. At first glance, it makes people think of the speed and explosive force generated by using Nike sporting goods.

NIKE is headquartered in portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothing, shoes, sports equipment and so on. NIK is a world-famous sports brand, which originally means the Greek goddess of victory in English and is translated into Nike in Chinese.

Nike logo is a small hook. Nike has always regarded it as a glorious task to inspire every athlete in the world and offer them the best products. The air cushion technology pioneered by Nike has brought a revolution to the sports world. The sports shoes made by this technology can protect the athletes' knees well and reduce the impact on their knees when they land in strenuous exercise.

Baidu translation -NIKE

Baidu Encyclopedia-Nike

What does Nike mean?

Introduction to Nike (Nike) When Phil Knight founded Nike in 1964 for $5, he never dreamed that it would become the largest sports shoes brand in the world.

this article will reveal the mystery of Nike's growth process, and especially focus on the key to Nike's great brilliance in the 199s-new product development strategy. In 1972, Knight and Ballman finally invented a kind of shoes and decided to make them themselves.

They contracted the production task to Asian factories with cheap labor, and named the shoes Nike, which was named after the Greek god of victory. At the same time, they also invented a unique logo Swoosh (meaning "whoosh"), which is extremely eye-catching and unique, and every Nike product has this logo.

In short, Swoosh is the initial stage of NIKE's logo creation: the history of Nike mentioned in the 196s and 197s must be traced back to 1958. At that time, Phil Knight, the founder, was only a track team player of Oregon State University, and often complained to the coach Bowerman that the United States had never produced a really good pair of sports shoes during practice. Knight majored in accounting and returned home to teach in Portland after graduation.

In 1964, Knight and his coach Bormen each invested $5 to set up a sports shoes company, named Nike, which comes from Greek and means "victory". In the early days of the company's founding, Knight used his relationship in the sports field to shuttle back and forth in various track and field venues and set up stalls to sell his running shoes.

At that time, the products were purchased from Japan, and he often thought that American-designed sports shoes must have unlimited potential. In the early 197s, Knight began to implement the idea of designing his own shoes. At the same time, after careful research and investigation, he found that the market demand was enough to support him to establish his own production line.

However, we finally decided to draw on Japanese production experience. In 1972, Knight signed the first contract with Japan to formally produce Nike sports shoes designed entirely in the United States. In the following years, the yen continued to appreciate, and the labor cost was high, which made the cost of producing shoes in Japan higher and higher.

at this time, Nike has accumulated stable overseas production experience, and extended its reach to manufacturers in more countries. In order to reduce the production cost, Nike moved its Japanese production line to South Korea and Taiwan Province where the labor cost was relatively low in 1975.

after the cost has dropped significantly, Nike has more abundant resources to engage in R&D and marketing activities. Nike expanded its OEM business from countries with low labor costs, which was a revolutionary initiative in the industry at that time.

Nike knows that the production of shoes must inject intensive labor, so it is inevitable to seek low-cost OEM overseas, and there is no room for change. Nevertheless, overseas OEM still has its risks, and the difficulty of quality control is increased due to the distance and cultural gap in different countries.

therefore, when placing large-scale orders to contract manufacturers, Nike often has to go through a very careful evaluation process to ensure that the finished products can meet the quality standards of Nike. During this period, Nike's strategic focus is completely focused on: 1. Establishing the best overseas production and operation mode; 2. Explain the new design and style for the OEM; 3. Maintaining quality standards is facing difficulties and striving for rejuvenation: In the early 198s, Nike made a big profit and continued to play the role of a professional manufacturer of sports shoes in the United States, but it did not own any production factory in the United States.

soon, the number one competitor, Reebok, called for a match. Founded in 1981, led by Paul Fireman, founder and CEO, it emerged as a dark horse and launched sports shoes with novel design and strong momentum, which successfully swept some markets.

by the mid-198s, Reebok had been able to compete with Nike in the fierce competition. In 1987, Reebok by going up one flight of stairs topped the sports shoes market with sales of 991 million dollars and 3% share, while Nike was behind with 597 million dollars and 18% share.

In the battle between Nike and Reebok, the problems and opportunities lie entirely in the changeable target market and the essence of design orientation. In other words, young people (teenagers and young adults) have bought not only sports shoes, but also the "fashion sense" represented by shoes themselves.

both the two shoe giants realize that if they want to expand the market scale, they must transfer the original concept of professional sports shoes to a broader market of "fashion-seeking" teenagers and young adults. Reebok Cave took the lead and entered this gold market first, giving Nike a heavy blow with superior products and aggressive public relations activities.

Filmon, CEO of Reebok, once publicly criticized Nike: "Nate is just a shoemaker and always thinks he is a great athlete.". Knight responded contemptuously: "I hate Reebok because its research and development system is simply a counterfeit machine."

In order to counter the provocation of Reebok, Nike made up its mind to invest a huge sum of money in the research and development of new products. The most popular classic product is The Nike Air Shoe in the late 198s. John Horan, a critic, once expressed his views on Nike air shoes in the special issue of American sports industry: "In fact, it is a simple and easy-to-understand shoe-making technology, which only needs to inject air into the sole to form an elastic insole, and that's all."

Nike gas shoes were not officially launched until the early 199s, and they achieved unprecedented success. Therefore, the 198s was an era when Nike faced difficulties and made great efforts to revitalize itself. During this period, Nike suffered fierce competition in the market, from which the strategic theme of new product development and design in the future was established.

Climb to the top: In the 199s, Nike gas shoes went on the market with great momentum, and paid millions of dollars to hire NBA superstar Michael Jordon as the product spokesperson to engage in various marketing and advertising activities, setting a new high in the sponsorship price of sporting goods, which was the first case in the history, which was admired by the whole world. The advertising appeal is tied up with Nike gas shoes, Jordan's image and almost magical basketball skills.

since then, Nike has gradually recovered its lost ground in the market. Due to the situation, Reebok hastily launched "Reebok Pump Shoe", with Shaquille O'Neal, the second most popular star in the NBA, as its spokesperson, but it is a pity that the general trend is gone. At this time, Nike's possession.

Nike logo meaning

1. Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, as well as movement and gentleness. Nike's trademark, the design of which is a small hook, is simple and powerful, and it is as urgent as lightning. At first glance, it makes people think of the speed and explosive force generated by using Nike sporting goods.

2. Sports shoes named after "Nike" for the first time have square protrusions on the sole to enhance stability, and knife-shaped hooks on both sides of the shoe body to symbolize the wings of the goddess.

Extended information:

1. NIKE is a world-famous sports brand, which originally means the Greek goddess of victory in English and translated into Nike in Chinese. Nike logo is a small hook. Nike has always regarded it as a glorious task to inspire every athlete in the world and offer them the best products.

2. The air cushion technology pioneered by Nike has brought a revolution to the sports world. The sports shoes made by this technology can protect the athletes' knees well and reduce the impact on their knees when they land in strenuous exercise.

Reference: Sogou Encyclopedia -NIKE (American sports brand)

What does nike mean?

NIKE is a familiar American brand.

In 1971, philkinpht, the founder of Blue Ribbon Sporting Goods Company, decided to rename the company in order to expand its Asian market and improve its image. The boss put forward the name of "six dimensions", but the company staff denied it.

Finally, the boss asked the staff to come up with a better name before the specified time limit, otherwise, they insisted on the name of "Six Dimensions", and the time limit was only 12 hours. Jeff Johnson, the only full-time employee in the company, took advantage of the time difference between the two places and delayed for three hours, racking his brains and thinking, but he didn't make much progress.

He was so tired that he dozed off. Jeff, who loved ancient Greek literature, met nike, the goddess of victory in ancient Greek legend, in his dream. The goddess inspired him, so he proposed nike as the new name of Blue Ribbon Company, which was approved by his boss. In 1978, after the company's sales exceeded $1 million, Blue Ribbon Sports Company officially changed its name to Nike, and today this name has become synonymous with hundreds of millions of assets.

As for the famous "hook" shape of nike trademark, it was a design bought for $35-the creation of an Atlanta design student. The hook-shaped figures that people see now are much smaller than the original ones, but they express a stronger sense of speed and excitement.

adidas is the abbreviation of the founder's name. The founder Adi Dassler himself is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and make the most suitable sports shoes for athletes".

Under this concept, Adi Dassler designed the first pair of sports shoes in 192. Due to his continuous research and development, his sports shoes won the love of many top athletes, which not only shined brilliantly in the Olympic Games, but also established a gold medal reputation in the sports field. With the affirmation of all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated the discovery that the three lines on the side of the shoe can make the sports shoes more suitable for the athlete's foot shape into the new shoes he designed, so the first pair of sports shoes with three lines of adidas brand was presented to the world in 1949.

Since then, people have been seeing the winning pictures created by the "Three Lines of Victory" in the sports field. The origin of the names converse and reebok is not clear.

reference: dono/brand.

What does Nike mean?

nike is the world's largest sporting goods brand, which comes from the United States and is headquartered in Portland, USA.

the Chinese translation of Nike is Nike (literally translated according to English pronunciation)

The Chinese interpretation of the English meaning of Nike is the goddess of victory in Greek mythology, which symbolizes victory.

in 1972, NIKE was formally established. Its predecessor was Blue Ribbon Sports Company invested by current NIKE President Phil Knight and coach Bill Ballman.

in 1973, Perry Fontaine, the creator of the 2-1-meter running record in the United States, became the first track and field athlete to wear NIKE sneakers.

in 1978, NIKE international company was formally established. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America.

in 1979, the first Thaiwind running shoes using NIKE patented air cushion technology were born. The first NIKE clothing production line was launched.

in 198, NIKE entered China and set up the first NIKE production contact representative office in Beijing. After that, NIKE adhered to the concept of "Local for Local", not only introduced advanced technology into China, but also devoted itself to the cultivation of local talents, production technology and sales concepts, taking local products and using them locally, and made rapid progress in China.

In 1996, NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (Hong Kong was also incorporated into China District as a branch in January 22).

what is the meaning of the "nike" trademark?

NIKE (Greek Goddess of Victory) A brand's name of sports wear

It turns out that Nike means the goddess of victory ~

The logo of Nike is not as simple as a hook, it represents the wings of the goddess of victory ~

Wearing the sports shoes of the goddess of victory to participate in the sports meeting is certainly in sight

Compared with many international brands whose names have been changed, such as ADDIDA.