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Children's Day Snacks Promotion Slogan
The specific manufacturing steps are as follows:
1. Select the File/New menu to open the New or ctrl+n dialog box. The name is Children's Day, the width is 2 10mm, the height is 297mm, and the mode is cmyk. Click OK.
2. Select the rectangle tool in the toolbox, drag the rectangle shape in the workspace, select and set the filling tool in the toolbox, and the filling editor will pop up. Select the gradient as the type and set the cmyk value in the Fill Editor: set the cmyk value at A to 40%, 0%, 14. 12% and 0 respectively, and set the cmyk value at B to 47.84% respectively.
3. Select the pen tool in the toolbox, and then draw two different irregular shapes in the workspace. Select and set the fill tool in the toolbox, and the fill editor will pop up. Select gradient as the type, and set the cmyk values in the Fill Editor: set the cmyk values at A to 27.45%, 0%, 58.04% and 0 respectively, and set the cmyk values at C to 67.45% and 4.766 respectively.
4. Select the ellipse and rectangle tools in the toolbox, drag the ellipse and rectangle shapes in the workspace to draw the shape of the tree, select and set the filling tool in the toolbox, pop up the filling editor, select the gradient, and set the cmyk values in the filling editor: set the cmyk values at A to 36.08%, 0%, 59.22% and 0 respectively, and set the cmyk values at C to 70.2% respectively.
In order to ensure the smooth and successful activities, it is very important to make an activity plan in advance. Activity plan is a written plan made after detailed analysis and research on each step of specific activities to be carried out. How to write an activity plan to play a better role? The following is the theme scheme of kindergarten June 1 activities I collected for your reference, hoping to help friends in need.
Theme Scheme of Children's Day Activities in Kindergarten 1
The annual Children's Day is the biggest festival for children. In order to better let children leave happy and unforgettable memories in their grand festivals, this year's Children's Day will be held in our garden in the form of a series of celebrations. The plan is as follows:
I. Purpose of the activity:
1. By launching a series of activities to celebrate "June 1st", we will actively create more opportunities, so that every child can find his own bright spot, make every child's personality soar, give full play to his potential, and experience the happiness of success, cooperation and communication through active participation, so as to have a happy and unforgettable Children's Day.
2. Parents can learn more about the new concept of early childhood education by visiting and participating in children's festival celebrations, thus inspiring how to educate their children; By showing children's "June 1" activities to parents and society, we will further shape the good image of the park.
Second, the theme of the event:
Activity theme: learn to cooperate, show your talents and fly your dreams.
Third, the activity preparation:
1, decorate the class environment full of festive atmosphere and the surrounding environment of the whole park (before May 30, each class will create an environment to celebrate June 1, decorate the theme exhibition of June 1, decorate the outdoor performance environment, and hang propaganda slogans, colorful flags and stages to celebrate June 1).
2. Prepare to participate in class activities:
(1) Rehearse a performance program and a group program, a parent-child painting exhibition and outdoor innovation activities in each class;
(2) Each class arranges the painting theme and picture scroll of each class.
3. Kindergarten preparation activity prizes.
Four. Activities:
(1) Activities and initiatives:
1. Objective: In order to make children have a happy, unforgettable and meaningful Children's Day, all teachers and parents in the park are encouraged to actively create a festive environment and atmosphere for children to celebrate "June 1" and encourage children to actively participate in various activities of "June 1" Festival.
2. Time: May 30 -3 1 20XX.
3. Target: all teachers, children and parents in the park.
4. Methods: Send an initiative to parents of young children through Fetion to attract their attention, and strive for the cooperation and support of all teachers and parents for this celebration.
(2) Series of activities:
This Children's Day activity is carried out in the form of children's gymnastics, children's talent show, outdoor youth talent competition, parent-child painting exhibition and teachers' parents' talent show.
Verb (abbreviation for verb) activity schedule:
20XX had two rehearsals on May 30th; On the morning of May 3 1, the "June 1" celebration was held. Person in charge of intransitive verbs:
Master plan:
Program arrangement: teachers in each class
Logistics support:
Website layout:
Live audio and video:
Moderator:
Theme scheme 2 of kindergarten June 1 activities
moving target
1. Let the children know that June 1 is International Children's Day, which is their own festival.
2. Guide children to express their ideas boldly and listen to the opinions of others in the process of making big posters.
Activities to be prepared
Scissors, glue, brushes, etc.
Activity process
First of all, lead children to read children's songs in a festive atmosphere and enter the theme of June 1 ST activities in kindergartens.
1. Show children's books and guide them to read: Look, children, what is drawn in the book? What are the children doing in the book? Guide children to answer boldly.
Teacher's summary: The teacher summarizes according to the children's answers. Are the children in the book celebrating their own festivals?
Do you know what festival they are celebrating? (Children's Day)
When they celebrate Children's Day, do they still recite children's songs in their mouths? Let's listen together. The teacher demonstrated children's songs.
4. Teachers read children's songs with affection. (June 1, June 1, this kindergarten is really lively. Celebrate June 1st, put flowers and fruits on the table, and then make a big poster. You sing and I dance. There are too many programs this year! )
5. Question: What festivals are mentioned in children's songs? Whose festival is this? How will you spend this day?
The teacher summarized according to the content of nursery rhymes. Children's Day mentioned in children's songs is a children's festival. They held a celebration party on this day. The table was filled with flowers and fruits, singing and dancing, and a big poster was made to record the celebration of Children's Day.
Second, guide children to know what a poster is.
1. Children's songs mentioned making posters. Do you know what a poster is? Why make a poster? What should I do with this poster?
2. Children guess and answer.
Teacher's summary: Posters are large pictures used to publicize and show the main contents of activities. When people see the poster, they can get a general idea of the activity. We can make posters by painting, printing and painting.
Third, guide children to conceive the idea of making posters.
1, Children's Day is here. Let's make a poster for Children's Day. But what should we design on the poster?
2. Children discuss in groups. The teacher listened to the children and asked them to express their ideas.
3. Teachers fully adopt children's opinions and put forward practical suggestions, and synthesize these suggestions.
4. Children make posters and feel their achievements.
Fourth, organize children to appreciate posters and be proud of their achievements.
Children's day pharmacies want to promote sales, give some advertising slogans! ! First, plan a perfect theme for your promotion.
What is the perfect theme? There are three main criteria:
First, the theme has a wide range of social significance. Only when it has social significance will it attract the attention of consumers, the public and the media, and it will be welcomed. For example, the theme of March 8 th: "Pay attention to the disadvantaged groups of women, and have free gynecological examination in March 8 th"; The theme of Mother's Day publicity is "Love Mother". The theme of a children's health care product is: "Pay attention to children's emotional intelligence!"
Second, the message conveyed by the theme is clear and clear, and people who are really interested will naturally come to participate. Generally, it is difficult to have social significance and clear understanding at the same time, which can be explained by subheadings: for example, the promotion theme of a cardiovascular and cerebrovascular drug Double Ninth Festival: "Old people and the elderly", subheadings: "Free consultation on hypertension prevention and treatment knowledge", "How to change drug varieties for hypertensive patients" and so on. Remember not to cheat consumers with "buy one get one free", especially the "one" you gave.
Third, the theme is easy to understand and remember. For example: "×× send health, buy it and give it away!" . Subtitle: "Empty boxes of similar products of XX products can be exchanged for a box of gifts of XX products". If you buy a box of XXX, you will donate a penny to the Olympic Games.
Fourth, the planning theme is based on the concept of public relations first and advertising second. You can invite reporters to plan and create event marketing topics by means of public relations, which makes the theme of promotional activities have profound social significance from beginning to end! So as to gain higher public attention.
Second, carefully choose the right venue for activities promotion.
The so-called suitable promotion location must meet the following requirements:
First of all, the target consumer group you want to fight for is easy to reach. Sometimes not the busiest commercial street is the best location. Consider the distance, transportation convenience, travel time, transportation cost of the participant you want to attract, and whether the benefits he gets from participating in your promotion activities are higher than the costs he pays. Don't let most people feel that it is too far away, the cost is too high, and they can't spend it, thus losing their enthusiasm for participation!
Second, the promotion site will not be too hot or too cold, and participants will not be exposed to the sun and rain. Nowadays, the rich in China pay more and more attention to enjoyment and quality of life. Coupled with the constant influence of numerous promotional activities, consumers have seen more and the location has not been chosen, so few people may come!
Third, the location of promotional activities does not have to be in supermarkets or commercial centers. Part of the popularity earned in such places is not the real target consumer group, which is of little significance for realizing real sales. Overcrowding will make real participants lose interest.
The third is to carefully plan the strength and duration of promotional activities.
Promotional activities with insufficient stimulation, unclear theme, poor conception and lack of new ideas. It's hard to attract people's popularity. What I'm talking about here is the promotion strength of your promotion. Stimulation refers to all the benefits you can get from participating in this promotion, material, spiritual and other benefits, and so on! The stimulus involves how much to invest, what to invest and how to invest. When the funds are insufficient, the only thing we can do is to innovate the methods and contents. It is the universal psychology of human beings to increase the stimulation by innovation. The marginal benefit of regular promotion activities must be decreasing, and the efficiency must be low!
In addition, promotional activities must be short-term, and long-term promotion is a disguised price reduction, which is harmful to the brand. Have you ever seen foreign famous brand stores often promote sales?
One-time promotional activities should also pay attention to the start and end time. I have seen such a scene, the participants gathered a large group of people, and the organizers of the promotion activities were late one after another, which was a low-level mistake that was not allowed.
The fourth is information release, and advance notice is the key to popularity.
I have met many enterprises. They have made full preparations for activities and invested heavily in personnel, venues and gifts, but they do not pay attention to the information release and prediction of promotional activities. Therefore, the site was deserted and almost no products were sold. According to the author's experience, according to the theory of three dozen effective arrival rates of advertisements, the target consumer groups should be notified at least three times within 3-7 days before the start of promotional activities. Three times can expand the arrival rate and let as many target consumers know the promotion information as possible. The function of three times at the same time is to attract their attention for the first time, interest them for the second time and make them want to buy for the third time.
In addition, the three announcements can use different media as much as possible, and the three media echo each other. Radio and television announcements should remind each other with detailed newspaper announcements. It is particularly important to note that when the TV is too expensive and the cost is too high, it is recommended to use the following announcement combination:
Television+radio+newspaper.
B, TV (radio)+newspaper.
C, SMS+newspaper
Television (radio)+outdoor popular posters
E, color pages of newspaper folder+text at the bottom of TV guide.
Television can use swimming at the bottom, which is the most economical. This method is very effective in some secondary markets.
Special attention should be paid to the widespread posting and use of posters. When there is really not much money, posting posters may be the only way to warn. You can publicize the blackboard newspaper (medicine and health care products, the author witnessed the factory staff hiding the publicity materials in the bag, and distributing the publicity materials while the hospital outpatient managers were not paying attention) on the community bulletin board, Loudaokou, the entrance and exit of the vegetable market and the outpatient department of the pharmacy. Posters are widely posted outside the entrance. Posters can take many forms, such as hand painting, small batch production, printing and computer lettering. The key is to inform in advance. Pay as much attention to it as possible. Preview itself is to improve advertising, and outdoor preview itself is a useful supplement to mass media.
Don't be afraid to predict the cost. If the activity cannot achieve the expected purpose without forecasting, the cost will be higher. Since we want to make the promotion vigorous and decent, we have to be afraid of spending money in advance.
Verb (abbreviation of verb) powerful rendering of scene atmosphere
Atmosphere rendering is conducive to gathering popularity, coupled with the general herd mentality of China people, it can also achieve sales. You can use the following methods to render the atmosphere of the scene.
1, visual representation:
Post as many POP advertisements as possible on the promotion terminal site.
Balloon, Big Mac inflatable model.
Banners, banners, etc.
Air airship, hot air balloon.
Dress neatly and specially.
Distribute small balloons with activity instructions to consumers who bring their children. Or distribute small and exquisite promotional materials that can be used.
A very tall hat.
2, auditory means
A tweeter. Keep shouting.
Microphone, speaker, play cheerful songs.
Television video or repeated playback of video.
3. Live performance show
You can find some customers with strong willingness to participate in advance and let them perform live to show their views. This is often said, but it is best not to use the wrong support. Let the real consumers act as the foot color.
Stack products or special display packages into piles of various shapes, and insert balloons at all places where balloons can be inserted.
Sixth, design affordable promotion methods or gifts that can excite consumers.
1, by auction. The starting price is much lower than the retail price, so the amount of each price increase is limited, and the highest bidder has the right to buy according to the bid. Now auction has become a professional marketing method.
2. Adopt batch pricing. The larger the batch, the lower the price.
3. Buy gifts or various gifts in a limited time. This method has certain stimulation and high participation. For example, some consumers will say, "Seeing that everyone is snapping up and the gift is attractive, they bought one. Anyway, they will buy it sooner or later, and it is very exciting! "
4. Set coupons in newspaper clips, newspaper advertisements and color single pages, and you can get a certain discount by using coupons. It should be noted that the psychology of taking advantage still has a very large market. Especially among low-end customers.
Let's look at gifts: promotional gifts's design is also very knowledgeable: generally, it is designed according to the following principles:
Principle of usefulness: For example, daily consumables are purchased at low prices in wholesale markets or from manufacturers. Not many consumers use this gift.
Principle of rarity: because this kind of gift is not for sale and the price information is asymmetric, it looks very classy and has high value, but it is not. For example, the author once purchased a pedal weighing scale, and the manufacturer's supply price was only 20 yuan/piece, but we said that the gift value was 100 yuan, and no one doubted that weighing scale was not worth so much money. Because no one knows its price.
Principle of urgent need: if the gift is urgently needed by the other party, it will be the best regardless of its value. This is the case with warm products such as hand warmers that come in winter.
Interesting principle: gifts should be interesting, and interesting gifts are also welcome. For example, when I take it as a gift, it is very popular, and many people want to buy our adult toys as gifts separately.
Seven, do a good job of adequate personnel pre-arrangement and training.
1, the responsibility for the preparation of promotional activities lies with people, and so does the responsibility for the follow-up inspection. Do everything thoroughly, publicize and stock up.
2. The responsibility of on-site activities lies with people, and all possible problems, their treatment plans and emergency plans are previewed in advance. Once there is a problem, deal with it quickly according to the plan or emergency plan. Stabilize the situation on the spot.
3. Repeated communication and training on everyone's work division in the early stage, so that everyone can know the theme, purpose, significance, procedures and precautions of the promotion activities in detail. And make a multi-functional arrangement with one person. Once the manpower is insufficient, one person can really achieve multi-functions. After the task is assigned, let everyone repeat their duties, and the problem handling procedures and methods appear.
4, serious discipline, unified action, to ensure the implementation effect.
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