Ask someone for advice. Several strategies of network promotion. Be precise. Stop posting, Baidu knows something. Ranked high.

I have an article about network promotion here. You can have a look, I hope it will help you.

Website operation includes one purpose, two directions and four steps.

One goal: to achieve profitability and growth. The website wants to survive, and the company wants to survive. Don't make money if you don't make money?

Two directions: one is to enhance the company's brand, and the other is to increase traffic.

A: Enhance the brand (put forward the brand concept of the company, establish a credit system and gain a good reputation).

B: Increase traffic (write more special articles and send them to major forums. Some people call it writing soft articles, improving user stickiness, often carrying out activities that meet the needs of website development and are welcomed by users, increasing articles related to websites, increasing search and visit opportunities, and other advertisements or cooperation. )

Four Steps: wangtong once said a word, and I quote it today: commerce depends on marketing, and e-commerce depends on network marketing. So how should network marketing be carried out?

Analyze the positioning and profit model of the website, optimize and improve the website, make the website operation and promotion plan, manage and modify the website marketing.

As far as marketing and promotion are concerned, the main ways I know are: search engine marketing, email marketing, forum marketing, soft text marketing, event marketing (that is, hype) and word-of-mouth marketing. Personally, I think that to do a website, we must first do a good job in website operation planning, profit model and expandable business. Without planning, website development will be like a mess.

When the website was launched, it quickly gained high popularity and became a brand. It is unrealistic to have a high reputation as soon as it is launched, but it may not be difficult to achieve in a period of time, and it does not require too much capital investment. Don't forget, as a city portal, we also have many ready-made resources, such as website construction system and advertising space.

Many of these issues are critical.

First, the problems that should be clarified before promotion.

1, define the website positioning.

2. Make clear the target users of the website: Who (enterprise) should be the visitors of your website?

3. What will visitors leave on the website: supply and demand information, messages, flea markets and other interactive channels.

4. What does the website want visitors to get: Different target users want different services or content. We should analyze the pages that users stay on and the depth of their browsing, so as to make a correct planning plan.

5. What will bring visitors back to the website: content, services or interactive channels or interactive activities or supply and demand information?

Second, content service is the basis of website promotion.

Visitors to the website are nothing more than people who visit for the first time and visit again. I don't think it will be too difficult for people to visit this website. The problem is: let these people visit the website again.

1, first visit

Search engine is the most commonly used way for netizens to find new websites.

B, the second largest way for netizens to discover new websites-website links.

C. The third way for netizens to discover new websites-introduction by friends.

D, using Internet cafes to make recommendations-We can recommend several Internet cafes to give them several advertising spaces by using the Internet cafe alliance column on the homepage of the website, and get the support of Internet cafes, so that Internet cafes can set the website as the homepage of the machine and use Internet cafes as the publicity window.

2. Insist on users and let them visit frequently.

First, a beautiful interface should have rich and unique content.

The speed of the website

Try not to use dynamic asp website content pages, because it will take up a lot of server resources (read from the database every time), and it is best to generate static pages if possible.

C. The website is simple to operate

Nowadays, more and more websites pay attention to operational problems. In English, there is a combined word: user-ability, which is interpreted as: user's ability or user's convenience, or simply: "people who come to the website for the first time can immediately understand how to operate the website, and no matter what they do, they are not easy to make mistakes, and users are very satisfied." We should put ourselves in the netizen's position to observe the website. The first small test that many portals like to let new employees do is to let them use the company's website, and then put forward details that they think are confusing or inconvenient to use. For example, "I don't know if this button can be pressed" and "When I see this information, I want to see more detailed information, but I don't know where to press it"

The improved method is divided into two parts:

1. microtechnology: improving personal web pages. For example, add FAQ pages, permission description pages, subscribe to emails, preview email samples, or download links to outdated websites and magazines.

2. Macro-technology: how do netizens move in the website, how do netizens move between pages, and improve the overall quality of the website by analyzing the route; Whether the names used in the menu on the website are clear and intuitive will be confusing, because the common names of company content may be difficult for netizens to understand. For example, the elements in each web page are graphically associated with each page of the website to grasp the overall structure of the website. Does a function or link confuse people about whether it is necessary to add explanatory text or where the operator may encounter problems and dissatisfaction? Whether the inconvenience caused by different use environments can effectively avoid using text samples to fill in the format of the form, and don't wait until the submit button is pressed to display an error message prompt.

D. Organizing interactive prize-winning activities

Continue to hold some "interesting quiz activities" and invite enterprises to sponsor small prizes (prizes don't need to be expensive, as long as they are useful to visitors), so that visitors will often come to see the results and introduce friends. For example, the best blog of the month, or the most popular greetings, etc. It is a good promotion method to reward these original authors.

Third, form a brand.

Brand formation is not achieved overnight. Without a certain foundation and a period of efforts, it is impossible to form a brand. After a period of preheating, the website will become famous. At this time, we can consider creating a brand, and we also have the conditions to create a brand.

A, engaged in some network activities, such as "web page making" competition, "network knowledge" competition and so on.

B. participate in some activities. For some activities held by other companies, you can set up special websites for them, participate in joint activities and enhance the brand image. For example, Arbor Day allows employees to go out and take part in tree planting activities with propaganda flags. This festival is usually held in all companies, especially in schools. I've had it since high school. Many people, the effect should be good.

On how to optimize and improve the website, we can first know which pages have the most visits, when the visits are large, how visitors move around the website, which pages have the most effective advertisements, and which keywords are used ... Through this information, we can analyze whether visitors can successfully reach the information they want to see and how the effect of SEO is. By comparing the expected visit statistics with the actual results, we can get some tips on how to improve the website.

The analysis items and functions of the website statistics system are summarized in detail as follows.

1. Website Route Analysis: How did users come to your website? Based on this, we can strengthen the traffic source channel or improve other source channels.

2. Visits per page: If users are most interested in the content on your website, they should strengthen your content and even consider adding new columns or channels. What pages need to be improved? After visitors enter the website, in what order do they read the pages and how long do each page stay? We can roughly analyze which pages are unattractive, and users will give up immediately after reading them, and then we can make plans to improve the relevant pages. For example, if the most desired page (commodity sales page) is not visited frequently, it is also because the links on this page are not easy to find. If the number of visits to the product introduction page is not low, but the number of visits to the actual purchase page or inquiry page is very low, it means that there is something wrong with the links or operation methods of these pages.

3. Source analysis of search engines: What search engines users come from, what changes have been made in the proportion of each source in the total visits, and whether the amount of information recorded has changed? If it is greatly reduced, what are the reasons and how to deal with it.

4. Keyword analysis: What keywords or keyword types users come in through, whether the SEO work done is appropriate, whether there are more suitable keywords to strengthen, and the results of keywords can also well find the needs of customers.

5. Portal page analysis: which page visitors enter the website from indicates that the page has a good link degree in search engines or related links, whereas other pages do not perform well. Is it necessary to carry out relevant keyword enhancement or advertising?

6. User information: including user's browsing habits, access time, user's geographical distribution, user's computer system information, etc. Seize the habit and do what you like; Geographical analysis is very important if your business is related to this area. See which time period is more concentrated, so that you can launch something purposefully at a certain time. For example, working-class people have more holidays during lunch break and evening, and some work-related information will be viewed by visitors during working hours.

7. Return rate of users: You can know what kind of users have a high awareness of your station as an auxiliary tool to understand customer needs.

8. Robot visit analysis: When do robots of search engines visit websites, when do they update search results, how often do they visit them, whether important pages are visited, and whether your updates are paid attention to by robots.

9. Further e-mail analysis: Monitor and analyze the click volume of e-mail magazines. E-mail magazines will add website links, and adding ref=mail at the end of the links can distinguish clicks from emails in statistical results. So as to understand the interests of customers.

Extra tip: In the data analysis of statistical analysis, we must also pay attention to the following two issues to improve the operability of the website:

Has the reader arrived at the page you want to visit?

Analyzing the statistical results, it is easy to only see "which page has the highest traffic" and "which keywords are used by readers"; Only look at the home page traffic and the overall traffic, ignoring the analysis of each individual page traffic.

Suggestion: 1. First of all, set the location you want visitors to reach in the website, and then infer the actual trajectory of visitors through statistical results for comparison, as a basis for improving operability.

2. After setting the page you want to visit, investigate whether the visitor of this page has arrived. People usually reduce the link steps from the home page to the page so that readers can reach the page they want to visit faster, but blindly reducing the link steps may make the overall structure of the website complicated and difficult to understand. Therefore, even if there are many steps, it is more important to study how to make readers reach the target page.

Make a website "export" that satisfies readers.

People generally attach importance to the source analysis of websites, but often ignore the importance of export. When making a website, we should consider the exit of "readers leave the website here to get satisfaction after arriving here". Readers find the information they need and leave after fully comparing the products they are satisfied with, or leave without finding the products they need. The effect is completely different. It is a waste to let the guests who have been here for a long time go home empty-handed!

According to the reader's behavior, multiple exits should be designed. For example, if it is a seminar registration website, it is of course best for readers to leave after the registration procedure. Those who are interested but have no time to attend this seminar will want to know the agenda of future seminars. In addition, there may be people who have not signed up, but want to get information about the seminar, which can be used as an export. If there is only one "Register" button, you will lose other options.

Predict the readers' needs, make various exit ways, and verify the effect by analyzing the statistical results. If there are many visitors to the seminar page, but few applicants, and there are few visitors to other exits you set, you need to consider whether you need to add other exits, whether the page is highly instructive, and so on.

Some common problems in website operation and their improvement

First of all, the content is empty, boring and unattractive.

There is such a website, the homepage is a couplet, and the heroic slogan covers all the screens. Click on other pages, you can search every corner of the website, but you still can't find the product information you need. What you see is "it seems to come from the steelmaking workshop".

Diagnosis and treatment plan: the content of the website should be rich and valuable, and the information about product quality, price, company performance, partners, customer service, online help and so on that customers care about should be detailed, the text content should be orderly, and the text should be as vivid and interesting as possible.

Second, the website lacks features.

There are too many familiar websites in China, and the homepage must be a photo of "the factory director answers the phone at his desk"; The second page must be the location of the company (the big letters on the company door are still shining); Then there is a large-scale text to introduce the company's growth process. Such a website gives people the impression that they regret it after reading it.

Diagnosis and treatment plan: Busy factory directors really don't need to take pictures. If the company is large, you can link a short signed speech on the home page. It will be very effective to replace the factory photo with a detailed description of the company's products. The website should be concise but unique in design.

Third, the theme of the website is unknown.

For example, in a beverage company, a decision-maker likes the idea of blue sky, white clouds and green lawns, so he makes it clear that there must be blue sky, white clouds and green lawns on the homepage. The site designed according to this idea is like the grassland in northern Tibet, and no one knows that the "mystery" here is juice.

Diagnosis and treatment plan: We guide decision makers to create more expressive "works" according to the characteristics that they like "personal creativity". Later, he agreed to use light-colored warm fruit as the background and use realistic animation to assist the performance. After the website was released, many people reported that they were impressed by the design of the website.

Fourth, the website update cycle is long.

Many websites are beautiful when they are built, but they are ignored after they are built, and the update cycle is even in years. Some enterprises say that because the background of the website is a database, there is no need to maintain and improve it. Friends who often surf the Internet may often see the last update date of this website: June 1997. Such a website will certainly not have regular visitors.

Diagnosis and treatment plan: In order not to disappoint visitors, please update your website regularly, and it is best to create a new column of "News from this site" to let visitors know what new content has appeared recently. Websites should provide better and up-to-date information for netizens who bear high internet access costs.

Fifth, the feedback from the website manager is slow.

There is such a travel company with a distinctive homepage and a good ranking of navigation stations. We think their business should be good. As a result, one day, the stationmaster suddenly called the company to help check their mailbox, saying that it seemed to be broken. As a result, we found that there were hundreds of emails from all over the world in her mailbox. It turned out that the stationmaster was "too busy", so she could only check her email once every half month. We don't talk about the attitude of network management and time management. We only consider the feelings of the sender: enthusiastic emails about group travel are ignored; Try again, but there is still no response. The sender will not have the courage to send a third email unless he is very angry and wants to complain or use an email bomb.

There are indeed many reasons for the above problems, and there is no shortage of remedial measures. But what is the root cause of this problem? We think.