Why Meizu is the bravest mobile phone brand in China?

Innovation and courage to innovate is a term that all enterprises, especially domestic enterprises, always like to talk about. Especially in the highly competitive mobile phone industry, innovation means whether this brand can continue. Why can Meizu become the bravest brand?

As the most artisan mobile phone brand in China, it is not difficult to find out why Meizu is qualified to be called the bravest brand in history.

As the first mobile phone brand in China to make its own OS operating system. After the MX series tried Android for the first time, MX2 took the lead in giving up the three physical buttons of Android used by both mobile phones at that time, and introduced the original little red circle HOME button. With the cooperation of gestures and Smartbar, you can double-click the bright screen in standby mode and double-click multi-task again. When the screen is bright, long press to lock the screen, and the Home key slides up to the inside of the screen to return.

Of course, because many applications do not strictly follow the development rules of the specification, it is impossible to use all Smartbar.

On Meizu MX4, Meizu further introduced the floating ball function. Through this function, it realizes more gesture support and opens the custom function, thus greatly enhancing the convenience of one-handed operation. Subsequently, MX4 PRO became the first Android phone to support front fingerprint recognition.

In the great transformation of Meizu in 20 15, the Smartbar and the Little Red Circle were officially cancelled, and a brand-new Home button mBack, which is perfectly combined with mTouch, was launched. This waist key has two operation modes: press and touch, which correspond to the Home key and return function respectively, and has fingerprint recognition.

Of course, Meizu's exploration of design and interaction never stopped. On Meizu PRO 6 launched in April this year, it is equipped with a brand-new pressure-sensitive screen technology 3D Press. In terms of use, 3D Press is similar to 3D Touch. Through the pressure-sensitive layer, the user can sense the change of pressure, so that the user only needs to press the application hard, and multiple corresponding operation options can pop up without opening it. Thereby greatly improve that operation efficiency of the mobile phone. Moreover, it is worth mentioning that 3D Press supports three-level pressure sensitivity, far exceeding the first-level pressure sensitivity of friends.

Summary: Design and interaction are the key points that affect the user experience of smart phones. Meizu, on the other hand, pursues perfection tirelessly in this respect, which is the spirit that Meizu never talks about perfection, so that Meizu will never stop on the road of pursuing the ultimate.