How to jointly market cosmetics and popular TV series?

Hello everyone. Everyone loves beauty, so the market development potential of cosmetics that can help people become beautiful is huge. In recent years, with the popularity of the cosmetics market, competition has become increasingly fierce, and marketing methods for cosmetics have also emerged in endlessly. Today, the editor will share with you how to jointly market cosmetics and popular TV series.

Inserting some brand advertisements into film and television dramas is nothing new now. Here the editor summarizes the following marketing methods for cosmetics in film and television dramas:

Advertising placement? During the broadcast of the TV series, select a specific time period to embed advertising. The advertising time is basically All are controlled within 1 minute. Through this time period, the promoted products will be featured.

Protagonist endorsement? The cosmetics the protagonist uses daily are provided by manufacturers that cooperate with the TV series. In the plot, the spokesperson will deliberately reveal the brand of the cosmetics used to the audience. Basically through the following methods: 1. Physical placement. Placed in a special position, the audience can see it clearly through the lens; 2. Language leakage. The endorsed brand is revealed to the audience through the dialogue between the characters in the play; 3. Shopping. In the mall shopping scenario, the spokesperson will reveal the products he endorses to the audience through shopping.

Manufacturer sponsorship? This method is also very direct, that is, the manufacturer directly sponsors the show, and you will see the manufacturer's sponsorship slogan at the end of each episode.

LOGO display You will usually see the logo and name of the endorsed brand in the lower right corner of the video.

There are also TV series filmed specifically to endorse cosmetics. Xie Wenqin, the producer of the urban emotional drama "Red", revealed in an interview that the drama was indeed produced to promote a Cherry cosmetics series, and he is not worried at all about being ignored by the audience when the drama is broadcast.

Okay, I will share it here today. I hope you will leave more comments. Thank you