The difference between real estate pre-sale and opening

Opening refers to the centralized public sale of projects, especially the first big sale. By effectively integrating the company's internal and external resources, we can deliver targeted and effective value information to target customers, realize customer accumulation, and adopt appropriate prices and methods for external centralized sales according to the accumulation situation.

Pre-sale refers to the sales behavior of products before they formally enter the market.

2. The conditions are different.

Opening: The opening of a building must be complete with five certificates. That is, the state-owned land use permit, construction land planning permit, construction project planning permit, construction permit and commercial housing pre-sale permit have been obtained according to law.

Pre-sale: the pre-sale of real estate shall meet the following conditions: the land use right has been registered according to law and the property right certificate has been obtained; Obtain building permits and construction permits;

In addition to paying off the land price, the funds invested in the development of the building reach 25% of the project budget investment, and the real estate developer and the financial institution sign the pre-sale supervision agreement after the capital verification by the certified public accountant; The land use right has not been mortgaged or the mortgage relationship has been lifted.

Meet the above conditions, after the approval of the main authority, issued a "real estate pre-sale permit".

3. Different roles.

Opening: Opening is the key node of project marketing development, which can focus on testing market positioning and marketing promotion, strategically adjust the psychological game between supply and demand, seek market price guidance and establish the basis of market price system.

Pre-sale: For some designed and invented products, we can know whether there is a market for this kind of products through pre-sale, especially for some products that can only be mass-produced, which can only be put into production after reaching a certain number through pre-sale, effectively avoiding the risks existing in production.

The failure of the product in the pre-sale process shows that the practicality and popularity of the product need to be studied and demonstrated, which is a good way to avoid waste caused by mass production and conduct market research.

Where can I check the pre-sale certificate?

1, site requirements.

Property buyers can directly ask real estate developers before buying and ask them to show their pre-sale certificates.

2. Network query.

Due to the active real estate market at present, in the process of housing transaction, the strong position of developers makes them unwilling to cooperate, so that we can't see the pre-sale certificate. At this time, you can go to the website of the Real Estate Transaction Administration for enquiry.

3. Check with the card issuing company.

Provide relevant materials and check with the local real estate transaction management office.