Brief introduction of bank micro-salon activities

With the gradual development of society, briefing plays an increasingly important role. Briefing is a short, flexible and fast written form with the characteristics of reporting, communication and guidance. How should we draft the briefing? The following is a brief introduction to the bank micro salon activities that I collected. Welcome everyone to learn from and refer to. I hope it helps you.

1 Report on Micro Salon Activities of Banks In order to improve the marketing ability of outlets and enhance customer stickiness, eight branches of Pingdingshan Bank, including Zhengzhou Branch, Zijingshan Sub-branch and Jianshe West Road Sub-branch, have successively launched various micro salon activities.

The business department of the branch and the Party Group Office of Fenghuangtai Street jointly held the "Pingdingshan Bank Heart Cup" table tennis competition, which was divided into adult group and children group, and the number of participants exceeded 1 10. The live competition was fierce and the atmosphere was warm. After the competition, the staff presented prizes to the winners and carefully prepared small gifts for all the participants. A total of 9/kloc-0 cards were opened at the event site, and the benefits were remarkable.

Zijingshan Road Sub-branch has launched a micro-salon activity with the theme of "frost falling golden eggs" at its business outlets. The activities adopted interactive methods, such as distributing product publicity color pages, answering questions with prizes and playing games, which quickly narrowed the distance with customers. The scene was well organized and the atmosphere was harmonious, and bursts of laughter came from time to time in the hall. On that day, the company successfully managed 780,000 yuan in marketing, and opened cards 16.

Jianshe West Road Sub-branch, Huayuan Road Sub-branch, Airport District Sub-branch, Hanghai Road Sub-branch, Xinzheng Sub-branch, Jinshui East Road Sub-branch respectively held activities such as "Micro Salon Deposit Regular Lottery", "Golden Autumn Egg Delivery", "Little Investor Financial Dream", "Financial Knowledge in My Heart" and "Winter send warm". Through face-to-face communication, customers can further understand their financial needs and effectively improve their stickiness.

In the next step, the retail banking department of the branch will further do a good job in helping and guiding the branch, enrich the theme and form of the hall salon of the branch, continuously improve the overall level and competitiveness, meet the diversified service needs of customers, and make customers happy and satisfied.

A brief introduction to the activities of Erxing Micro Salon. The activities of Jincheng Square Sub-branch of Industrial and Commercial Bank of China made the micro-salon activities in the lobby vivid, which really eased the anxiety of customers' waiting time for handling business, consolidated and developed the high-quality customer base, promoted and marketed our related products, and achieved the goal of win-win for both banks and customers. We should carefully prepare, make overall plans, choose the right time, highlight the "hot spots" in an eclectic way, look at the "dishes" of customers, and strive to be grounded, "tasteful" and "tasteful".

Careful preparation and overall planning. In order to make every micro salon activity achieve the expected results, the bank should carefully prepare and plan, and prepare "props" such as leaflets, image materials, objects, fluorescent boards and standardized terms for publicity and promotion in advance, so that customers can see, understand and achieve good results.

Choose the right time, not stick to one pattern. Seize the peak of business and the time when there are many customers, make use of the waiting time of customers to stick to the micro salon in the lobby, or roll in one or more games, enhance the on-site interaction, strengthen the presentation effect, pay attention to collecting customer feedback, make targeted improvements, and realize normalization to meet customer needs.

Highlight "hot spots" and value "dishes". On the one hand, it is necessary to understand what customers want, what they lack and what they want, and provide targeted services. For example, identify new counterfeit money, prevent telecom fraud, credit information knowledge and so on. On the other hand, according to the on-site customer structure, we selectively promote our products, so that customers are interested, willing to listen, willing to learn and willing to use them, so that customers can have the real feeling of "I'm glad you came" and "have gained a lot" and the impulse to stop, and truly achieve the purpose of product marketing promotion and financial knowledge popularization service.

Briefing III of Bank Micro Salon Activities is to further enhance customers' awareness of trustworthiness and information protection, improve the ability of sub-branches to guard against financial risks, and do a good job in credit information service and anti-fraud publicity. On June 28th, 20xx, Chongji Road Sub-branch took advantage of customers' waiting time to carry out micro salon activities in the lobby, and popularized the knowledge of credit protection and anti-fraud finance to customers, which achieved good results.

During the activity, the lobby manager popularized the importance of credit records in economic life, introduced the distribution of credit report inquiry outlets and inquiry methods in detail, and at the same time, in view of the telecom network fraud problem that everyone is generally concerned about, combined with actual cases, focused on explaining the countermeasures of the People's Bank of China to prevent telecom fraud "6 unifications, 8 whatevers and 48 means" and answered everyone's questions one by one.

Through the development of this hall micro-salon activity, while waiting for the business, it effectively eased the anxiety of customers, preached financial knowledge closely related to customers' vital interests, effectively promoted the good interaction between customers and sub-branches, enhanced customers' awareness of financial security, improved the customer service ability of sub-branches, fulfilled the social responsibility of big banks, and was of great significance to creating a good financial ecological environment.