For example, what corporate culture does the railway bureau have?

Mission of Wuhan Railway Enterprise-serving social development, obeying the overall situation of transportation, benefiting the people and benefiting cadres and workers;

corporate vision-sufficient transportation capacity, full load of passengers and goods, safe and efficient, and harmonious environment;

enterprise strategy-safe development, winning by quality, leading the market, giving equal attention to both passengers and goods, giving consideration to both length and strength, paying equal attention to the main and auxiliary, strengthening the foundation, expanding capacity and improving efficiency, intensive management, strengthening the bureau by science and technology, revitalizing the bureau by talents, and managing the bureau according to law; The core values of the enterprise-everything obeys the overall situation of road network transportation and everything obeys the needs of passengers and cargo owners; Enterprise spirit-harmony, dedication, truth-seeking and innovation, striving for the first place is the basic belief and cognition established by enterprises to solve the problems of survival and development, which is considered effective by members of the organization and followed by them. Corporate culture embodies the core proposition of an enterprise's operation and management, and the resulting organizational behavior. It is the foundation for the survival and development of railways, and the importance of shaping corporate culture by railway departments is self-evident. Different corporate cultures with different strengths have completely different directions for the development of the railway sector.

the railway transportation industry is different from other modes of transportation, and it has obvious public * * * attributes. Just like this, the cultural orientation of railway enterprises should consciously put national interests and social benefits in the first place and make every effort to ensure the transportation of key materials related to the national economy and people's livelihood. The construction of enterprise culture in railway departments should emphasize the unity of efficiency and benefit, highlight the two themes of increasing transportation and income and reducing expenditure and consumption, and steadily improve economic benefits. With the development of economy and social progress, the transportation market is becoming more and more mature and the competition is becoming increasingly fierce. How does the railway department promote the corporate culture step by step? In the process of going to the market, railway enterprises get rid of the shackles of traditional concepts, establish brand-new service concepts, constantly improve service details, standardize service processes, and attract passengers and shippers with high-quality services. Take the initiative to seek good advice from passengers and shippers, and formulate corresponding rectification measures to ensure that the problem is completely solved. Regard "developing the country by safety and high quality" as the core value orientation of corporate culture, and guide cadres and workers to change their ideas and concepts through extensive publicity, constantly improve their comprehensive quality and better serve passengers.

to build a scientific corporate culture system, we should strive to build a service brand, which is the concentrated embodiment of the service culture and embodies the core of the corporate service culture. To build a brand with railway characteristics is to learn from experience, innovate services and create bright spots in the service process. Through tangible display, intangible services can be concretized, so that passengers can feel intimate warmth and create favorable conditions for the spread of service culture. Based on the current situation, brand name, brand concept and brand goal are well designed, and long-term and effective service brand creation activities are carried out, which makes brand building achieve initial results. For example, the top ten passenger brands of Taiyuan Bureau, represented by Taiyuan Station's "Li Jing Shopping Guide Desk", are typical examples of the railway department's gradual shaping of corporate culture.

after establishing the brand, the railway department has also been strengthening the management of service brands, such as selecting advanced models, digging deep into the touching stories of advanced models, creating a positive atmosphere and enhancing the popularity of service brands among passengers. Different railway bureaus have built a series of service brands according to their own actual conditions, which have enhanced the image of railway enterprises and won unanimous praise from the vast number of passengers. Strengthening the construction of enterprise culture and laying a solid foundation is an inevitable choice for railways to go to the market, and we must always make unremitting efforts. Only by respecting passengers and shippers and making efforts for them can we win the hearts of the people, win the market and promote the smooth progress of railway reform.