Durex protection slogan

If you ask the copywriter who is a genius, everyone will definitely say Durex. Durex's copywriting can be said to be notoriously creative, but it has to be admitted that it has some other meanings. In other words, it is creative and has some other meanings. For Durex's creative advertisement, I personally feel nothing, not particularly straightforward, but also a little genius who is not straightforward. I really admire durex's copywriting.

First, Durex's creative copy. Every time Durex has a creative copy or advertisement, it is definitely a topic of discussion. Mainly because Durex's advertisement is really creative. Before Durex bought Mead Johnson, netizens joked that if you use their products now or their milk ten months later, its advertising words will be even more powerful. His previous father's day copy: I owe you another father's day, but I'm not going to pay it back anyway. Its copy is really incisive.

Second, write the copy truthfully. In addition to giving different creative copywriting in some festivals, we will also write copywriting truthfully. On 20 13, an oolong incident occurred in China everbright bank. Durex also gave his copy based on this incident, which shocked a group of people. On Liu Xiang, he couldn't finish the hurdle because of an old injury, but he persisted in walking the whole course. Durex also gave: The fastest man is not the best, but the man who sticks to the end is really powerful. Express surprise.

Third, its marketing ideas are still worth learning. Durex's copywriting words are appropriate, in line with the theme and super interesting. Therefore, as long as Durex has a creative copy, it will basically be searched out on the Internet, causing netizens to watch, which has to be surprising. However, some people hold different views. Durex's copy will be considered too straightforward every time it comes out, but in fact we are not looking at its copy itself. We should learn its marketing ideas. Even if it is really interesting, it is really eye-catching.