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How to treat job-seeking marketing with job-changing app?
I think it is very embarrassing for the transfer APP to use its work for marketing. This year happens to be the tenth anniversary of Steve Jobs' death. The transfer app seized this business opportunity and wanted to do a wave of publicity. But as long as you click on the promotion of the APP, you will feel that the content inside is really embarrassing. Like what: I am very concerned about China's mobile phone, and Lei Jun is full of energy. This is not something that the CEO of an American brand can say. The marketing of APP transfer is mainly to add an emotional buff to the second-hand mobile phones sold on their own platforms through everyone's nostalgia for Jobs. The marketing campaign to transfer the application is called Call Joe Wang. When you first enter, you can choose a mobile phone to call Jobs. The mobile phone you can choose is indeed a very classic mobile phone more than ten years ago. This link is really good, but when it comes to the topic, it is very embarrassing. First of all, Jobs said that he was very concerned about the mobile phone market in China and felt that the mobile phone market in China was full of miracles. The whole world can see the development of China's mobile phone, at the same time, he also let westerners appreciate the advanced 5G technology. This passage is not what someone like Jobs would say. These words are completely marketing words of APP. Then Jobs bluntly said that the biography of Jobs made him write badly. In short, the content of this wave of marketing is very embarrassing. I can't stand it after driving for a while. I closed the page. I can understand that I want to use Steve Jobs 10 anniversary for marketing, but I should also make the right decision in marketing. His wave of activities can be said to only use an identity like Jobs, and then the content has nothing to do with Jobs. The content can be said to be without any nutrition, which is extremely embarrassing. I suggest that you don't go to see it without good endurance. Therefore, I think the marketing of transfer APP is very bad. And talking about APP is really not a very conscience brand. In fact, some mobile phones in it have some problems. I hope everyone can keep their eyes open.
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