Product presentation speech

The birth of a new product often requires a promotion meeting to increase its popularity. So how to write a good product promotion meeting speech? The following is a product promotion meeting speech that I have compiled and recommended for you. Come and take a look. .

Product Promotion Meeting Speech 1

Dear leaders and colleagues:

I am very happy to participate in this ### (this cigarette ) product promotion meeting, first of all, I would like to express my warm congratulations to Hongliao Company for successfully developing ### new products. After three years, the brand has created a new realm of Chinese cigarettes by using leading technologies such as technical coke reduction, magnetic effect to preserve flavor, and condensation and harm reduction. In order to better cultivate ### new products and allow the brand to quickly occupy the market, our marketing department has made a brand cultivation plan as follows:

(1) Brand analysis:

###(This cigarette) wholesale price is 178 yuan/carton, and the guide retail price is 20 yuan/pack. Gross profit margin for retail customers was 11%. The outer packaging of the cigarette is magnificent, simple and unique. It shows the unique consumption charm of consumers who smoke this cigarette. ###(This cigarette) uses the world's excellent tobacco raw materials and integrates new technologies to make the tobacco flavor, char reduction, harm reduction, and aroma preservation integrated. The smoking taste is sweet and mellow, and the taste is transparent and moist. It is very suitable for consumers in our region. Smoking the flavors.

(2) Market analysis

At present, the average monthly sales of cigarettes in our region is about 1,500 boxes, and the proportion of Class I cigarettes accounts for 25% of the total sales, of which the retail price is 20 yuan The sales volume of high-end cigarettes between 25 yuan/pack and 25 yuan/pack accounted for 5.6% of the first-class cigarettes, while the sales volume of ### cigarettes accounted for 2.1% of the high-end cigarettes in the first-class cigarettes one week after they were put on the market. There are many problems. large market space.

Advantages: Although this cigarette is a new product, the ### series of cigarettes has a good reputation among consumers in our region. Moreover, our ### series of cigarettes have relatively strong publicity, which provides The launch of this cigarette has laid a good foundation.

Disadvantages: There are 3-4 kinds of cigarettes similar to this cigarette in our region. The cigarette brands currently on the market include Yuxi, Yellow Crane Tower, Furong King, Yunyan, etc. Among them, "Yuxi", "Huanghelou Yaxiang" cigarettes have a large number of loyal smokers and a certain consumer group in our regional market. It takes a certain amount of time for smokers to give up familiar brands and look for consumer alternatives. time. Similar non-provincial brands on the market already account for a large proportion of the market in the same category, and most of them are big national brands such as Yuxi, Furong King, Yunyan, Yellow Crane Tower, etc.

(3) Arrangements for the launch of this cigarette

1. Combine general publicity with key publicity. The account manager will carry promotional materials and properly distribute them according to the order of the customer’s order date. Arrange publicity plans to ensure that publicity is in place before customers place orders.

2. Customers who sell ### brands and competitive brands that have been put on the counter will be targeted for the first phase of distribution, and will be gradually promoted based on the completion of sales targets at each stage.

3. Instruct retail customers to place the ### cigarette in a prominent position in the cigarette cabinet to highlight the visual effect; introduce the selling points and core value of the cigarette in detail to help customers analyze Characteristics of the target consumer group until the customer recommends the brand to the consumer in a targeted manner;

4. Do a good job in clearly marking the price. When the product is launched, price maintenance must be kept up with it, issue it in a timely manner and assist the customer to post the price. Good price tag.

5 Strengthen business guidance and pay attention to its sales progress. If sales are found to be poor, help customers analyze the reasons and guide customers to improve their skills in recommending the brand to consumers.

I believe that through the joint efforts and hard publicity of all third-line personnel, ?Ben cigarettes? will definitely create?###? the brand's new image and new status in the hearts of smokers. We look forward to ?Ben cigarettes? The launch of will bring the brand sales to a higher level. Thank you all!

Product Promotion Meeting Speech Part 2

Dear leaders, distinguished guests, and media friends:

Hello everyone.

It’s another year when the peaches are ripe, and the fruity fragrance fills the sky.

In this season full of vitality and passion, in this day filled with festivities and joy, large peaches from my country's largest peach hometown - Pinggu, Beijing, are grandly launched in our market! Here, I would like to express my sincere gratitude to the market All employees and market owners expressed their warm welcome and congratulations.

Pinggu District, located in eastern Beijing, is one of the largest peach production bases in the world, with a planting area of ??220,000 acres and an annual output of nearly 300,000 tons. Pinggu is surrounded by mountains, has low pollution, sandy soil, sufficient moisture, and sufficient temperature difference between day and night, all of which give Pinggu peach a unique growing environment.

Today, we are pleased to see that with the strong support of the district committee, government and relevant departments, Pinggu Dadao has been sold nationwide and has successfully entered the international market. On this beautiful day, it has taken root in the Quanzhou market again. A new starting point indicates new hope, and new hope breeds new vitality. We are very pleased about this. The market will strive to provide the best quality products for Pinggu Datao. Sales development environment, it is hoped that Pinggu Dadao can use the trading platform of the ** market to expand its influence and sales in ** and even ** regions. I believe that in the near future, Pinggu Da Tao will win the reputation of the majority of ** consumers with its excellent quality. Finally, I sincerely wish that the peach blossoms in Pinggu will bloom all over the world and the fruity fragrance will spread all over the world.

Thank you everyone.

Product Promotion Meeting Speech Part 3

Dear leaders, friends, and guests:

Hello everyone! You are very welcome to participate here today. Yanghe Blue Classic Series Wine Customer Appreciation Meeting and Dream Blue Wine Promotion Meeting held. On this occasion, I would like to express my heartfelt thanks and warmest welcome to all the guests who have always cared about and supported Haibing Trading Co., Ltd.!

Huining Haibing Trading Co., Ltd. was established in 2005 , is a governing unit of Baiyin City Liquor Association and a member unit of Huining County Commerce and Circulation Association. The company has successively cooperated with Jiangsu Sujiu Group Trading Co., Ltd., Mogao Industrial Development Co., Ltd., and Hebei Nongfu Spring Company to represent Yanghe Dream Blue Series, Yanghe Blue Classic Series, Mogao Red Wine Series and Nongfu Spring Drinking Water. series of products. The company has always adhered to the purpose of honesty and ethics. Under the supervision and support of governments at all levels and consumers, it abides by laws and regulations, operates with integrity, has scientific and reasonable capital operations, and reliable product quality, and has established a good reputation among the general public. Credibility. In 2010, the company was rated as "Baiyin City Guangdong Liquor Demonstration Store"; in 2011, it was rated as "Glory Star". In 2012, it was rated as "Gansu Province Food Safety Demonstration Store" by the Gansu Provincial Administration for Industry and Commerce.

Today we gather together to seek development. Looking back on the past, every step Yanghe Blue Classic Series Wine has taken cannot be separated from your support, and every step of growth it has experienced has been integrated with your true feelings. Here, we sincerely thank you and thank you for your continued attention to our firm. Our firm will provide more product preferential policies, product sales and after-sales tracking and other services, with the most reasonable prices and the highest quality services. We would like to repay all our customers and friends for their love!

Finally, I wish you all the best and have sweet dreams!

Thank you all!