How does CC, which is no longer labeled as "the most beautiful public", rely on to attract consumers?

The mid-term facelift of the Volkswagen CC has been officially launched in Yunnan recently. When everyone focused on the appearance of the Volkswagen CC and the latest hunting suit version, I found the slogan "The most beautiful Volkswagen" No trace. Not only that, even when I opened Baidu to search for Volkswagen CC, what appeared was just a simple car model introduction.

For the new Volkswagen CC, FAW-Volkswagen seems to have given up its most popular label. Without these, can the new Volkswagen CC really still attract consumers?

Indeed, even if you go to the FAW-Volkswagen 4S store, you can't see the slogan that once said "The Most Beautiful Volkswagen". However, the new Volkswagen CC is unexpectedly popular.

First of all, the store only displays the latest hunting version of the Volkswagen CC. For domestic consumers, this style of model is still very new, so many customers who enter the store are Ask the salesperson, is this a car or an SUV?

The brand-new grille of the new model also attracted many people. It incorporates LED light strips to make the grille look more technological. Even the decorative strips on the fenders are also illuminated LED light strips. The R-line kit is also added to the entire vehicle, and the blackened decoration makes the new Volkswagen CC extremely sporty.

In terms of appearance, Volkswagen CC no longer needs the "most beautiful" label to attract consumers.

For a long time, Volkswagen’s most common complaint among consumers has been its cookie-cutter interior design. However, this time, the interior of the new Volkswagen CC attracted praise from many customers who entered the store. The main reason is that the interior of Volkswagen CC focuses on brand building. It can be seen that in the materials used in the front center console, almost 5 kinds of materials are used for layered splicing, which is very particular. All seats in the vehicle are made of perforated leather, and the front headrests of high-end models also have stitching technology. In addition to these, the frameless doors of Volkswagen CC are also a symbol of quality.

It can be seen from the appearance and interior alone that the new Volkswagen CC is no longer attractive to consumers for its beautiful big fastback design, but for its design that follows modern trends and the inclusion of Volkswagen. A breakthrough in the quality of accessories.

Even though the new Volkswagen CC has indeed improved a lot compared to previous Volkswagen models, it still has some small areas worth complaining about.

The material used around the inner door handle is still covered with some plastic parts, and it still feels a bit cheap. For a car worth nearly 300,000 yuan, these problems should not occur.

As a front-wheel drive car, the rear floor of the new Volkswagen CC is still very high, which is very unfriendly to the middle rear passenger. Even though the normal rear space of the Volkswagen CC does perform well, it does not mean that there is no need to consider other things.

In fact, the fact that Volkswagen CC no longer uses the "most beautiful" label has a lot to do with the current model design. It is not difficult to find that the fastback design is no longer something worth showing off in today's car design. Whether it is a Korean car, a Japanese car, or a domestic car, the fastback style sedan has become the mainstream design of sedans.

When everyone can make this egg fried rice, it is obvious that Volkswagen CC still wants to rely on its own bowl of "fried rice" and consumers will definitely not pay for it anymore. Without this path, Volkswagen CC chose the positioning of FAW-Volkswagen's flagship model that has been ignored by everyone, so this time Volkswagen CC focused on the external build. It wants consumers to have a new understanding of Volkswagen's flagship.

Obviously in this era full of fantastic car designs, the "most beautiful" Volkswagen CC is no longer worth showing off. It knows that compared to "Volkswagen's most beautiful", it is FAW-Volkswagen's most expensive car. Therefore, it must follow the times, show quality and attract consumers. This is the latest flagship sedan of FAW-Volkswagen.

Finally

The beauty of Volkswagen CC is still there, but it cares more about other things.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.