World famous classic advertising slogans

Good advertising slogans are the eyes of the brand, which are of extraordinary significance for people to understand the connotation of the brand and build brand loyalty. This article is a collection of classic advertising slogans that I compiled. Everyone is welcome to read and learn from them.

Nescafé: Tastes great

It is the most familiar advertising slogan and also the favorite advertising slogan. Simple yet profound, catchy, because the feelings from the heart can be blurted out, which is what makes it classic. So much so that when Nestle spent a lot of money to collect new advertising slogans from around the world, it found that there was no one more classic than this sentence, so it retained it permanently.

M&M chocolate: only melts in the mouth, not in the hands.

This is the inspiration of the famous advertising master Bernbach. It is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay on our hands for a while.

Pepsi-Cola: The choice of the new generation

In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as the new generation of Coke, inviting The superstar singer who is loved by the new generation has finally won the favor of young people as the spokesperson of his brand. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the greatest role

Volkswagen Beetle: Think about it, it is better to be small

　60 The American car market in the 1970s was dominated by large cars. When the Volkswagen Beetle first entered the United States, there was no market at all. Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to Changed Americans' concepts and made them realize the advantages of small cars. From then on, Volkswagen's small cars dominated the U.S. car market until Japanese cars entered the U.S. market.

Nike: just do it

Through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, Nike quickly became the number one brand of sporting goods. This advertising slogan is in line with the mentality of the young generation, just do it, as long as you are different, just take action. However, with Jordan's retirement, and as just do it was changed to "I dream.", Nike's influence gradually declined.

Nokia: Technology is people-oriented

? Technology is people-oriented? It does not seem to be the first idea proposed by Nokia, but it has brought the connotation of this sentence into full play. Facts have proved that Nokia can grow from a small brand It has become the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.

De Beers Diamonds: A diamond is forever, a diamond will last forever

Facts have proved that classic advertising slogans are always a combination of rich connotations and beautiful sentences. De Beers This advertising slogan for diamonds not only tells the true value of diamonds, but also elevates the value of love to a high enough level that people can easily associate diamonds with love. This is indeed the most wonderful feeling. .

McGee’s Coffee: Every drop of fragrance is fragrant and the taste is endless

As the world’s second largest coffee brand, McLaren’s advertising slogan can be called a classic of language. Unlike Nestlé, McLaren's sensory experience is superior. Although it is not as straightforward as Nestlé, it is in line with the artistic conception of drinking coffee. At the same time, it closely combines the mellow aroma of McLaren's coffee with the inner feelings. Also withstands the test.

IBM: A universal solution

When Big Blue was at a low point, it proposed this provocative slogan, hoping to not only become a truly multinational enterprise, but also To truly become an enterprise that provides one-stop solutions for the high-tech electronics field, in the era of e-commerce, IBM is realizing this role and playing the role of a provider of e-commerce solutions.

Kodak: Connecting every moment of life

As the world’s largest manufacturer of photosensitive materials, Kodak’s leadership in film production technology no longer needs to be described in words. Kodak has more It perfectly connects taking photos with a better life, allowing people to remember those happy moments in life, so please use Kodak film, this is exactly what Kodak wants.

Yamaha Piano: Children who learn piano will not become bad

This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a psychological attack strategy, and does not teach piano. The advantage is that learning piano is beneficial to the physical and mental growth of children, attracting their parents. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step. Shan Ye is brilliant at this.

Max Coffee: Good things should be shared with good friends

This is the advertising slogan launched by Max Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that advertisement Since the word has been deeply rooted in people's hearts, Mak's had no choice but to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.

Remy Martin XO: Once Remy Martin is on, good things will come naturally

The noble Remy Martin is not something that ordinary people can enjoy, so drinking Remy Martin XO will definitely give you some different feelings, so Remy Martin gives you hope that as long as you drink Remy Martin, good things will be waiting to come. With such an auspicious divination, who wouldn’t want to drink Rémy Martin?

Deer Brand Whiskey: Freedom is everywhere

In the advertisement of Deer Brand Whiskey, the deer head The guy in the human body always looks at ease because he often drinks Deer Brand Whiskey. That feeling is enough to make you envious. Enjoy Deer Brand Whiskey and you will definitely have the feeling of freedom. The power of mind attack is often more powerful than precise description.

Big Dove Chocolate: Milky fragrance, silky feeling

The reason why it is a classic lies in the psychological experience of "silky feeling". Being able to describe the delicate and smooth feeling of chocolate with silk, the artistic conception is lofty enough and the imagination is rich enough. Make full use of synesthesia and maximize the power of language.

Coca-Cola: Forever Coca-Cola, unique and good tasting

In the carbonated beverage market, Coca-Cola always has an attitude of giving up to others, it seems that Coca-Cola is Coca-Cola. Although Coca-Cola's advertising slogans change every few years, and many slogans have been handed down that can be considered classics, this one has been used the longest and best represents the spiritual connotation of Coca-Cola.

--The above is excerpted from "Shanxi Xinhuanet"

Haier: Haier, Made in China

Domestic household appliances have always been considered to be of low quality and low price, even if they are exported There are also very few products labeled "Made in China". When China's home appliance industry matured, Haier decisively promoted the slogan "Made in China" and enhanced national pride. As far as the advertising slogan itself is concerned, the beauty lies in its structure, which is concise, powerful and full of confidence.

Changhong: Serving the country with industry and taking national prosperity as its own responsibility

As a banner of national industry, Changhong assumes the responsibility for national prosperity as China's color TV industry gradually matures. What courage and courage.

Nowadays, after several price cuts, the market for imported brands is already very small. This slogan is Changhong’s spiritual totem.

China Unicom: Connecting with the Chinese Knot, Connecting the Hearts of the World

The logo of China Unicom is the image of a Chinese knot, which is full of affinity. China Unicom naturally integrated its logo and brand name into the advertising slogan, achieving harmony and unity from appearance to spirit, reflecting the spiritual philosophy of the company.

Business Link: Technology makes it easier for you

The simple and easy-to-use Business Link explains what "Technology makes it easier for you". With overwhelming advertising, Business Link has created a market.

Fiyta: Once you own it, you have no choice

When people’s quality of life reaches a certain level, watches will no longer have a single purpose of telling time. Fiyta Use noble quality to connect yourself with your identity, so that when people wear Fiyta watches, they will feel more extraordinary temperament and exclusive respect.

Li Ning: Keep the excitement to yourself

The best sporting goods in China is probably Li Ning. Sporting goods are the world of young people. There is neither Nike's superstar nor Reebok's international background. Li Ning's "Keep the excitement to yourself" is also in line with the mentality of teenagers. Who doesn't want to be wonderful?

Master Kong: The deliciousness can be seen

Taiwanese brands have made their fortune in the mainland. The standard "flowers inside the wall, red outside the wall", an ordinary instant noodles can make the deliciousness visible, it is indeed not easy.

Changyu: legendary quality, century-old Changyu

When imported red wines swarmed into the Chinese market, domestic red wines represented by Changyu were not repelled, but by shaping the century-old Changyu The brand image enriches the connotation of wine culture and enables a national time-honored enterprise with legendary quality to stand resolutely.

Xinfei Refrigerator: Xinfei’s advertising is good, but not as good as Xinfei Refrigerator

This advertisement once caused controversy, and language academic circles, advertising critics, and competitors all joined the discussion. Whether it is praise or criticism, Xinfei is having fun anyway. After all, if the advertisement can attract such widespread attention, it is a success. I don’t know how much Xinfei’s popularity has increased.

Kongfujia Liquor: Kongfujia Liquor makes people miss home

The most eye-catching thing in 1995 was Wang Ji’s advertisement for Kongfujia Liquor, Kongfujia Liquor Cleverly grafted the popularity of "Beijingers in New York" into his own advertisements, and Wang Ji, who became famous instantly, and thousands of questions became the biggest memory points, but people also remembered Kongfujiajiu , makes people homesick? This slogan is full of Chinese ethics and family affection.

Runxun Communications: Call the world to respond

Runxun is a company in the communications industry that pays more attention to brand image building. Their advertisements are always large-scale and generous, and they are like beacon fire princes. ?The chapter is Runxun's masterpiece, reflecting the majestic spirit of the company.

Shanghai Buick: Contemporary spirit, contemporary car

It was not until GM Buick entered China that China could only introduce outdated foreign models. GM Buick was the first to introduce contemporary cars. Both the car model and the advertising image reflect the style of contemporary cars. The fact that they do not contain a drop of water may be a reflection of the contemporary spirit of Buick cars.

Oni Shampoo: Black Hair, Made in China

When national brands in the shampoo market are being swallowed up one after another, only Chongqing Oni is still standing, and There is also a strong momentum to attack international brands. "Black hair, Chinese products" is the confidence and confidence in domestic products.

Chundu Ham Sausage: Chundu is in thousands of homes, and guests are everywhere

Do you still remember the dancing ham sausage? Back then, Chundu Ham Sausage was the darling on TV, and This slogan is full of passionate passion and makes people feel warm.

Safeguard: Promoting health for the whole family

Procter & Gamble’s advertisements are never ostentatious, but real, and can be called a model of effective advertising. Safeguard is no exception. It was the first to propose the concept of sterilization, and its slogan "Promote health for the whole family" is also very real.

Nongfu Spring: Nongfu Spring is a bit sweet

It is not too much to use an advertising slogan to launch a brand for Nongfu Spring. Without this slogan, there would be no advertising success, and the long-term accumulation of the brand is inseparable from the role of this slogan. If you look at bottled water from a different angle and understand bottled water with a different mindset, you will find the differences, and then it will not be difficult to shape your brand personality.

Robust: 27 levels of purification

This may be the most classic rational appeal advertisement in contemporary Chinese advertising. The distinctive USP and single theme are impressive. Although "27-layer purification" is not a unique concept, Robust was the first to propose it and took this concept to the extreme to form an exclusive brand concept.

Sanyuanmei Cream: It’s good to be a woman

Advertising for women’s products is difficult, mainly because it is difficult to grasp the mentality of women. Sanyuanmei Cream has never been... The big deal? Come to "It's Good to Be a Woman" is an ingenious idea. Not only does the functional appeal be in place, but the advertising slogan is concise and accurate, implicit and unobtrusive, making people understand it. It is particularly touching on women.

--Excerpted from: China Youth Daily