Cartier crocodile costume slogan

After the 1990s, international big-name clothes entered China in succession. For the general public who saw foreign brands for the first time, the pursuit of "foreign brands" at that time was much higher than now. Whenever a big brand is popular, there will be various corresponding "imitations" in China, which is a shanzhai in the present words.

Throughout the 1990s, "crocodile" leather shoes swept the country, and there were more than ten different "crocodile" brands on the market, among which three were the most famous.

First, crocodiles (French crocodiles)

LACOSTE, also known as French crocodile, was born in 1933, but it is the latest among the "three crocodiles" to enter the mainland market in China. Because the Chinese translation of this brand "lacoste" is too awkward, it is habitually called "crocodile brand" or "French crocodile" in China. LOGO is the pattern of its green crocodile skin. This "French crocodile" has a stout body, with its head to the right and its mouth open, revealing sharp teeth. But LACOSTE's main products are POLO shirts, not crocodile leather shoes and crocodile belts that are more familiar to domestic compatriots.

Second, CARTELO (Cartier, a crocodile in Singapore, was later acquired by Antarctic people as OEM).

Compared with the French crocodile, this cartoon crocodile logo from Singapore is very similar, with almost the same shape, but the head and tail directions are different. Cartier Crocodile was founded by Mr. Chen from Shantou in 1947 and entered Chinese mainland in 1993. Because of the similarity between LOGO and Chinese translation, Cartier and LACOSTE, a French crocodile, have been in court many times, but they finally shook hands.

In 20 16, Antarctic people bought Cartier crocodile for 600 million yuan, which made Cartier become the same brand as Antarctic people, and embarked on a development road of selling only tags without production.

Crocodiles (Crocodile shirts, Hong Kong Crocodiles)

Crocodile T-shirt and Cartier can be understood as "the same root". The founders of these two crocodiles and Chen are brothers, but later one developed in Hong Kong and the other in Singapore, and finally the crocodiles separated. Unlike the first two crocodiles, crocodile shirts are mainly made of leather shoes and are rarely seen in large shopping malls.

The above three crocodiles have been established for more than half a century, and they have many shops. However, if we talk about global popularity, LACOSTE (French crocodile) is the first, and it is difficult for the other two crocodiles to go out of the market outside Asia. So LACOSTE can be said to be the originator of the crocodile brand, and others are imitating it.

However, it is the other two companies that really make the "crocodile" brand popular in China, because in the 1990s, everyone thought that "crocodile" brand was synonymous with leather shoes and belts, while LACOSTE French crocodile mainly produced casual clothes, and leather products were not so famous.

In addition to the three mentioned above, we can also see a variety of "crocodile" brands, but their quantity is very small, usually only sold in small places.