Why is the American "ugly sweater" comparable to autumn trousers in the clothing industry?

Friends who spend Christmas in the United States must know that whenever Christmas approaches, "ugly sweaters" will always appear in various occasions. In the United States, the status of "ugly sweater" is absolutely no less than "Black Friday" and "Christmas lights". Then, it is no exaggeration to say that the importance of "ugly sweater" in the eyes of Americans can almost be compared with the importance of autumn trousers to China people (well, "almost", because the importance of autumn trousers cannot be surpassed. )

The basic characteristics of ugly sweaters are bright red and green, and the patterns are usually snowman, elk, Christmas tree and various Christmas-related patterns. For example, the following one, people who know it can understand it by looking at a few pictures.

Many people will think that this is just a sweater with a "Christmas theme". Isn't it cute? Why do we call it an "ugly sweater"? Why are there all kinds of Christmas parties with the theme of "the ugliest sweater"? What do the American people think?

Sweaters appeared in the United States as early as the end of 19, but the "ugly sweater" version full of holiday elements did not appear until the past few decades. To some extent, this is due to the pioneer of "ugly sweater" in modern history-bill cosby, one of the most famous black actors in the United States, who was called "American dad" by the media.

Huh? Why does this name sound related to sexual assault? Yes, that's him, born in July 1937, an American comedian, actor, writer, TV producer, educator, musician and social activist in recent years. In recent years, about 60 women stood up and accused Cosby of sexually abusing them, which made him infamous and ended his acting career. Sibi sexual assault case is one of the biggest trials of American celebrities in recent years, which has attracted much public attention.

Besides these reasons, he is also considered as the "father of ugly sweaters". Cliff Haakstad, the American comedy character played by cosby in 1980s, brought the "ugly sweater" into American pop culture. However, after the "ugly sweater" became popular, it was also left out in the culture of the 1990s.

But since 2000, the trend of "ugly sweaters" has risen again. According to the website "Ugly Christmas Sweater Party Book: The Ultimate Guide to Wearing Ugly Sweaters", "Ugly Sweater Party" began to show an obvious upward trend in 200 1 year. Since then, the once lonely "ugly sweater" has suddenly become an "explosion" inexplicably.

The "ugly sweaters" we see now have been made very fashionable, and many of them are very interesting and playful, so they don't actually look "ugly".

But it's hard to say who invented the first ugly Christmas sweater. At least we can believe that the inventor at that time certainly didn't feel "ugly", but felt "the most fashionable and fashionable" (the inventor of autumn trousers must think so, too).

In the eyes of many people, "ugly sweater" is not really "ugly". Ugly sweaters occupy such a high position in the clothing industry that many fashion shops and even high-end department stores such as Nordstrom sell ugly sweaters.

Bian Xiao said it well: Wear a pair of ugly sweaters, and you can master the secret. Believe it or not, in these major fashion weeks, there are models walking the runway in ugly sweaters. This is not all beautiful:

Designer, dare you let me try the buyer's show? )

In fact, ugly sweaters are not just American traditions. Christmas sweaters are also very popular in Britain. You see, last Christmas, Madame Tussauds London put all the wax figures of the British royal family on "ugly sweaters", even the queen survived.

Therefore, Bian Xiao reminds all China friends who spend Christmas in the United States that if you don't have an ugly sweater in your closet, get ready quickly!

I also wish you all a happy holiday in advance! ! !