What is the reason for the success of Boxma Xiansheng?

1, Box Horse changed the consumption concept: Box Horse proposed to buy and eat every day, so that consumers can enjoy the freshest ingredients every day. This concept has been recognized not only by consumers in China, but also by the retail industry all over the world, so that consumers can get fresher ingredients and eat healthier.

2. Make shopping more convenient: Box Horse advocates mobile phone click, free delivery in 30 minutes, buy whatever you want when you come in, and then leave, which brings more convenient shopping, which is what consumers need.

3. Make retail more efficient: first, the change of consumption concept, second, the change of convenience for consumers to shop, third, the change of love for shopping, and more efficient retail. Only the essential breakthrough in these three aspects is the future of new retail, and Box Horse is willing to carry out it in this respect.

4. Box Horse is a new retail platform under Alibaba Group, which takes fresh delivery as its core business and integrates online and offline shopping experience to provide consumers with convenient and fresh ingredients and daily necessities. As its core format, Box Horse Fresh Life takes the store as the center, and realizes door-to-door delivery service within 30 minutes within 3 kilometers to meet consumers' demand for instant fresh ingredients.