[What is the connotation and function of corporate culture] What is the connotation of corporate culture?

Enterprise spirit is the core of enterprise culture, and it is the decisive factor to determine whether other cultural elements of an enterprise can maximize the full positive energy of its own enterprise. What I want to discuss with you below is the connotation and function of corporate culture.

Connotation of enterprise culture

1. Company objectives.

The goal of an enterprise is to light the beacon of its road. An enterprise without goals is an enterprise without motivation and hope. Every enterprise must establish the development direction, convey the goal to every employee as a spiritual concept, a clarion call for progress and a symbol of positive energy, so that they can go all out to achieve the goal of their own enterprise, and then they can step into the track of virtuous circle development. Therefore, the enterprise goal is the spiritual power to motivate employees to keep moving forward. Brand is the largest intangible asset owned by enterprises and an important means to gain market competitive advantage. To this end, Mengge Group actively explores the construction of institutional culture, behavioral culture and professional culture, guides its affiliated enterprises to establish a sense of honesty, cultivate a caring culture, think about what employees think and worry about their urgent needs, extensively carry out various forms of cultural activities, enrich and innovate the connotation of corporate culture, and vigorously promote the development of cultural construction, effectively improving employees' loyalty and reputation to enterprises and creating a good public opinion environment for opening up a broader international and domestic market.

In 2008, when the international financial crisis intensified, Japan Electric Power Development Corporation and Japan-China Electric Power Co., Ltd. resolutely purchased 65,438+00% of the shares transferred by Deutsche Bank and became the shareholders of Mungo International, which showed the value and brand of Mungo. In recent years, the Group Company has successively established strategic partnerships with cities and counties such as Shuozhou, Yangquan, Wuxiang, loufan county and Yuxian, and signed strategic cooperation framework agreements with powerful large enterprises such as Sinopec, PetroChina, Zhonglian Group and Jinmei Group. The group company has been fully recognized by Chinese and foreign partners, regarded as an honest and trustworthy excellent enterprise, and has received obvious economic and social benefits.

2. Corporate image.

Corporate image is the external expression of the spiritual culture of each enterprise, and it is the overall impression that social units, the public and enterprises feel in the process of contact and communication. Only by connecting with social activities can a real corporate culture be formed. Mengge Group Company has not forgotten its social responsibility as a super-large state-owned enterprise while making it stronger, better and bigger and achieving leap-forward development. Adhere to the development of green power and dedication of clean energy as our responsibility, and devote ourselves to the development of local power in Shanxi for a long time, vigorously develop low-carbon clean energy, and accelerate the comprehensive utilization of coal gangue, large-scale power transmission projects outside the province, wind power generation and garbage incineration power generation projects. Dongshan Thermal Power Project has absorbed and introduced international advanced oxygen-enriched combustion and carbon dioxide capture technologies. After the project is put into production, it will provide 6.5438+0.3 million square meters of central heating area for the downtown area of Taiyuan, becoming the most environmentally friendly and energy-saving heat source in the world.

Two 300,000 kW coal gangue comprehensive utilization power generation projects in Yuguang have applied the new technology of combining two machines, one tower and one smoke tower, which is the first time in China and has remarkable social and environmental benefits. While comprehensively saving energy and reducing emissions, we should develop green energy and clean energy and carry them forward? One side is in trouble, and all sides support it? We insist on donating money and materials to Taiyuan School for the Blind and schools for the needy every year to help poor students complete their studies, and donate one million yuan to Wenchuan and Yushu earthquake-stricken areas to support post-disaster reconstruction and development. Send warm offers love? In terms of assistance activities, the group company has donated tens of millions of yuan since its establishment. Little by little, social activities have added a heavy foundation for the construction of corporate culture.

Corporate image can be divided into two types: deep image and surface image. The former is the embodiment of the internal elements of the enterprise, such as management level, operating ability, capital strength, personnel quality, product quality and capital operation, which reflect the operating strength of the enterprise; The latter is an intuitive element expressed by external characteristics such as trademarks, advertisements and business environment. The two complement each other and are indispensable, especially taking the deep image of the enterprise as the primary condition. Without the deep image, what would the surface image be like? If you have no fur, how can you attach it? , lose the space for survival and development. Therefore, the author believes that every enterprise should take the long-term development strategy of carefully building the deep image of its own enterprise, and require every employee to work together in all aspects of production, operation and management, and stick to it for a long time, which is of great significance to whether the enterprise can have core competitiveness.

3. Enterprise spirit.

Corporate culture is the core value of an enterprise, including enterprise spirit, values, goals, image, system, team consciousness, cultural activities and so on. Enterprise spirit is the core of enterprise culture, and it is the decisive factor to determine whether other cultural elements of an enterprise can maximize the full positive energy of its own enterprise. Famous American management scholar Thomas? Peter once said: the most important condition for a great organization to exist for a long time is not the structure, form and management skills, but the spiritual power we call faith and the attraction of faith to all members of the organization. ?

Every successful enterprise has an enterprising and distinctive entrepreneurial spirit suitable for its own development. Mungo International recognizes the importance of corporate culture from the height of strategic development. In recent years, it has been constantly cultivating, building and creating its own unique corporate culture. They introduced and absorbed the advanced technology, management and cultural advantages of internationally renowned enterprises, regarded the establishment of a learning enterprise as a new goal, new pursuit and new way to deepen and enhance corporate culture, actively promoted strategic innovation and management innovation on the basis of inheriting the original corporate culture connotation, and put forward? Implement the seven-sector strategy, realize transformation and leapfrog development, and build a super-large enterprise group with international competitiveness? Strategic objectives. Around the group's goals and overall situation, corporate culture has been refined and integrated again. A spirit? :? Unity, nervousness, seriousness and liveliness, all for the enterprise and all for the enterprise? Corporate spirit.

This is the soul of our corporate culture and the source of our sustainable development. ? Two roads? Honesty and trustworthiness, kindness and filial piety, courage and wisdom, fairness and justice; We must persist in understanding truth, diligence, dedication and perfection. ? Three modes? : insist? Three ones? Management mode; Adhere to the construction management mode of EPC general contracting; Adhere to the contractual management mode. ? Four relationships? Love, frankness, equality and respect between people; The superior should care, trust, help and guide the subordinate; The lower level should respect, understand, support and obey the higher level; For subordinate enterprises, it is necessary to agree on indicators, suggest supervision and coordinate services; For external cooperation units, we should insist on polite negotiation and seek common ground while reserving differences. ? Ten principles? Adhere to the principle of direct dialogue; The principle of scientific and rapid decision-making; The principle of simplifying complex things; The principle of first being strong and then being big; The principle that assets and capital flow together; The principle that professional people do professional things; The principle of giving priority to energy conservation and environmental protection; Principles of serving grass-roots enterprises; Principles of honesty, self-discipline and law-abiding; The principle of helping the needy and doing more good. These ideas, modes, working methods and principles are long-term cultural accumulation and successful experience, the essence of corporate culture construction, the product of inheritance and innovation, and the product of combining theory with practice.

4. Corporate values.

Every enterprise has its own values. This kind of values plays a decisive role in the work concept and behavior orientation of enterprises and employees, as well as the healthy growth and prosperity of enterprises. In the early days of the establishment of Mengge International Energy, due to the differences between Chinese and foreign shareholders in history, culture, concepts and customs, the ideological concepts, ways of thinking, ways of behavior, enterprise norms and enterprise development atmosphere of Chinese and foreign employees have undergone tremendous changes. As far as the company is concerned, how to unite the wisdom of all people, unify their thinking and form a joint force is the primary problem facing the party and government team of the group.

From the perspective of various industries and geographical distribution, the seven major sectors belong to different industries and are distributed in different regions of the province; Judging from the history of affiliated enterprises, the old enterprises have a long time of more than ten years, and the new enterprises have only been established for a few years; Some enterprises already have the problem of corporate culture construction? Without my people? Unique corporate culture and core competitiveness, while other enterprises are still in their infancy. In view of these situations, how is it put forward and implemented in the process of corporate culture construction? Three ones? Personnel management mode, EPC general contracting construction management mode and contract operation management mode, the Group headquarters adopts flat management, and the decision-making is implemented quickly and efficiently, realizing the sharing of resources between executives and employees.

Pay attention to uniting employees with new development strategy and enterprise spirit, pay more attention to cultivating employees' learning ability, shaping employees' hearts and cultivating employees' spirit, and establish employees' sense of identity with the whole enterprise through corporate culture; Adhere to the people-oriented talent strategy, create an employment environment that emphasizes knowledge, talent and performance, carefully create a powerful platform suitable for employee development, stimulate the potential of each employee, give full play to their creativity, enthusiasm and collectivism, help each employee realize their dreams, and organically unify their own values with the development of Mengge Company; Constantly explore and practice ideas and measures that meet the actual needs of enterprises, integrate and form a cultural system that matches the company's strategy, and inject inexhaustible power into the healthy and rapid development of enterprises.

The role of corporate culture

1. The role of motivating and restraining employees.

Every employee only really knows what he should do in the enterprise. What should I not do? What should be maintained? What should we oppose? Only in this way can we exert our greatest positive energy and make our behavior highly coordinated with the requirements of enterprises. Minimize conflicts, reduce contradictions, increase coordination, and unify basic values within enterprises, thus promoting the healthy development of enterprises. This is the incentive and restraint function of corporate culture.

2. Great competitiveness.

Excellent corporate culture can fully mobilize the enthusiasm of employees, improve productivity and enterprise efficiency, and inject inexhaustible power into the development of enterprises, thus making their own enterprises invincible in the fierce market competition with unique style and strength. This is precisely because corporate culture can bring great competitiveness to the development of enterprises.

3. Strong cohesion.

Enterprises without cohesion are fragmented. Only an enterprise with its own unique corporate culture can unite all its employees closely, keep pace with each other, work together with Qi Xin, make selfless contributions to the realization of corporate goals, and complete the tasks assigned by superiors with unimaginable enthusiasm and full energy. At this point, the author believes that only by establishing the correct enterprise development goals in line with the interests of enterprises and employees, so that every employee knows that only when the enterprise develops and grows, can it have its own beautiful life and its own direction, thus forming a strong corporate culture cohesion.

4. irresistible attraction.

If you want your own enterprise to develop rapidly and healthily, you must have talents who can do all kinds of work and solve all kinds of scientific and technological problems. This is known to every entrepreneur, but how to attract these talents to their own enterprises can't be done by generous salary and treatment, and it can't last long without the support of corporate culture. Therefore, corporate culture is a unique magic weapon with strong charm, which can attract all talents to their own enterprises with irresistible attraction. This is the gravitational effect of corporate culture.

5. Correct guiding role.

In today's era, information is changing with each passing day, and various thoughts are surging, which has caused a huge impact on enterprise employees. A little carelessness will bring great confusion. Corporate culture enables employees to consciously do things correctly and handle related matters in accordance with national laws, regulations and various rules and regulations of enterprises. This is the guiding role that corporate culture can organically combine the needs of employees with the development vision of enterprises and promote the development and growth of enterprises.