What is classic print advertising?

Microsoft’s classic print advertising slogan

I am Microsoft, I speak for myself

What media are there for print advertising

Traditional: Newspapers and magazines direct mail leaflets POP (point of sale advertising) DM posters outdoor billboards X-frame staircase block width, ***, KT board, X support, roll-up banner. . .

Emerging: Building TV (of course also home video), car body advertising, hot air balloon advertising light boxes

There can also be print ads on various gifts from sellers, such as calendars and ashtrays Keychains, etc. are mostly just LOGOs

Graphic design slogans

Classic slogans

1. Wireless unlimited comes from: Intel

2. The world is different because it comes from: MOTO

3. More lubrication and less friction comes from: Uniform Lubricant

4. Avon understands women better than women. From: Avon

5. When Remy and Horse are in full swing, good things will come naturally. From: Hong Kong Remy Martin

6. Li Ning: Keep the excitement to yourself From: Li Ning

7. If you don't come, the advertising star will be him From: CCTV AD Holy Code

8. If the five fingers are the same length, how can it meet the different needs of users? From:

9. Small size, big taste. From: Kisses Chocolate

10. As long as you have a dream, everything can come true. From: Hong Kong Telecom

11. If you find that you don’t like this course after listening to it, then you can Ask for a refund of your tuition fees, but you must say it in French. From: An enrollment advertisement for a certain French learning class

12. Cooking wine and talking about heroes and talented people winning the world From: Talented Men's Wear

13. The world is vast because of you From: China Netcom

14. Swallow dance, swallow dance, a song brings love. From: Yanwu Radio Recorder

15. Enjoy the *** in the dark night! From: Siemens S57

16. Strength creates value from: CCTV

17. Dress naturally from: Baleno

18. Very coke, very choice from: Very Coke

19. A world without strangers comes from: Giordano

20. Take a red flag car and take the Chinese road. From: Hongqi Car

21. Ordos cashmere sweater warms the whole world. From: Ordos cashmere sweater

22. Searching for him through hundreds of thousands of Baidu, just as many times as you want. From: Ileike Si Refrigerator

23. As long as the hearts are connected, we can shake hands even though we are thousands of miles apart. From: China Unicom

24. It’s not a big deal. From: Breast Enlargement

25. The touching moment of sending an MMS message is from: MMS

26. The Chinese knot connects the world. Heart comes from: China Unicom

27. Time exists because of me from: Rossini Watch

28. Promoting health for the whole family comes from: Safeguard

29. Love me , chase me, but please don’t kiss me! From: A big slogan posted on the back of a car

30. fm365: True interaction! From: fm365.com

31. Stop, and then observe. From: Bank of China

32. Everything is included! From: Dumpling shop advertisement

33. Well-deserved. From: Pawn shop advertisement

34. Put my sincerity in the palm of your hand. From: Maxam Hand Cream

35. Drink wine at the Confucian banquet and make a difference in the world. From: Banquet at the Confucius Mansion

36. Warm affection, the big Arowana family.

From: Arowana

37. Canon, we can see what you want to express. From: Canon Company (Camera)

38. Wonderful Hunan, well known on the Internet! From: Red Net

39. Notoriety spreads far and wide. From: Stinky Tofu

40. Everyone is worried about gifts, so I will give you Arctic fur seal oil. From: Arctic Seal Oil

41. Supporting the Internet World From: Ying Haiwei

42. With our fishing line, you can find the fish before it finds you. From : Johnson's Fishing Tackle

43. The classic of prosperous national cultural communication art comes from: a cultural communication company

44. One call and four responses! From: Audio company advertisement

45. Dynamic Zone----My site, listen to me From: Dynamic Zone

46. Nippon Paint: shine everywhere! From: Nippon Paint

47. Always let your driving license expire before yourself. From: Car showroom advertisement

48. What men want from suits is what women want from men. From: Suits

49. Don’t kiss me, I’m afraid of repairing it. From: Lubricating Oil

50. There is a kind of wine that is used to leave a legacy. From: Shiba Distillery

51. The one I love is you! From: Wahaha

52. Shanghai Buick: Contemporary spirit, contemporary cars from: Shanghai Buick

53. Bondi firmly believes that there is no wound that cannot be healed. From: Bondi

54. See the world with your third eye. From: Seagull camera advertisement

55. Happy life I have a set From: Condom advertisement

56. If your car can swim, please drive straight without braking. From: Highway Traffic Advertising

......

What is Advertising Design

1 Basic Overview

The so-called advertising design is Refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image, and foil. The ultimate goal of advertising design is to attract attention through advertising.

2 Forms of expression

Advertising design 1) Advertising is a communication tool that transmits information about a certain product by the production or operating organization of the product (advertiser) To a group of users and consumers;

2) Advertising can be divided into public service advertisements (free) and commercial advertisements (paid);

3) The communication activities carried out by advertising are persuasive Sexual;

4) Advertising is purposeful, planned, and continuous;

5) Advertising is not only beneficial to the advertiser, but also beneficial to the target audience. It can make Users and consumers receive useful information.

3 Basic Standards

Impact

Measured from the perspective of visual performance, visual effect is to attract readers and convey the product in their own words In terms of interests, a successful print advertisement should have a very strong appeal on the screen, scientific use and reasonable combination of colors, accurate use of pictures and attractiveness.

Information (information content)

A successful print advertisement accurately conveys key points of interest through simple, clear and clear information content. Advertising information content must be able to systematically integrate communication elements such as consumer needs, interests and support points.

Image (brand image)

Measured from the perspective of the brand's positioning strategy, a successful print advertising image should conform to a stable and unified brand personality and comply with the brand positioning strategy; Different advertising versions under the same promotional theme should be consistent and coherent in their creative style and overall performance.

4 Design forms 4.1 Street sign advertising

From its inception to today, the media characteristics of street signs have always been consistent. Its characteristic is that it is set up in a busy area. The better the location, the more pedestrians there will be, so the effect of the advertisement will be stronger. Therefore, the specific environment of street signs is the road, and its objects are pedestrians in motion. Therefore, street sign images mostly appear in the form of pictures and texts. The images are eye-catching and the text is concise, making it easy for people to understand at a glance, and it has a visual effect of capturing impressions quickly. The current development trend of street sign advertising is to gradually use computer design and printing (or computer direct printing). The pictures are eye-catching and lifelike, with a strong three-dimensional effect, reproducing the charm of the product, and are most effective in establishing the urban image of the product (brand). convenient. The materials used are also rainproof and sunproof.

4.2 Neon Advertising

Neon is one of the main forms of light advertising in outdoor advertising. Its media characteristics are the use of new technologies, new methods, and new materials in terms of expression. Use light, color, dynamics and other features to attract the audience's attention, thereby increasing the acceptance rate of information. Neon signs are generally placed in eye-catching locations such as the highest points of the city, building roofs and store fronts. It not only plays the role of street sign advertising and sign advertising during the day, but also plays the role of embellishment of the city's night scene with its bright and eye-catching colors at night.

4.3 Public transportation advertisements

Public transportation advertisements, such as car and boat advertisements, are a media commonly used in outdoor advertising. Their role is to convey information. It cannot be ignored. Advertisers can use this type of advertising to repeatedly deliver information to the public, so it is a high-frequency mobile advertising medium. In particular, public transportation vehicles go to and from the main streets in the city center. Advertisements are placed on both sides of the vehicles or on the front and rear of the vehicles. The coverage is wide and the advertising effect is particularly strong. Most of these outdoor advertisements still use traditional paint painting methods, combined with some computer printing and mounting methods.

4.4 Light box advertising

The media characteristics of light box advertising, lamp posts, tower advertising, street clock advertising and bus shelter advertising all use light to combine light sheets, posters, and flexible materials. Illuminate to form a single, double, three or four-sided light advertisement. This kind of advertisement has beautiful appearance, simple picture and good visual effect.

5. Banner ads

6. Button ads

7. Floating ads

8. Vertical ads

9. Pop-up window advertising

10. Free time pop-up window advertising

Advertising design includes all advertising forms: two-dimensional advertising, three-dimensional advertising, media advertising, display advertising, etc. Many forms of advertising.

Publish, broadcast, set up and post advertisements in the People's Republic of China and within the territory of the People's Republic of China through media or forms such as newspapers, radio, television, movies, street signs, windows, printed matter, neon lights, etc.

Specifically include:

(1) Using newspapers, periodicals, books, directories, etc. to publish advertisements;

(2) Using radio, television, movies, videos, slideshows, etc. to display advertisements;

(3) Benefits...

What do you think is the most classic advertising slogan?

Smoking is harmful to health, and Crown is no exception.

__The advertising slogan of Crown brand cigarettes.

Although it is suspected of "a thief shouting to catch a thief", it reflects the manufacturer's integrity\courage & Chu 92; humor\wisdom\right Consumers’ humanistic care

Gujing Gong Liquor, drink it with pride

__ embodies the excellence of Gujing Gong Liquor, with puns on “drink” and “yin”, and is cleverly conceived

Drink Confucius’ banquet and make a contribution to the world

__The pride and talent are all at a glance

Products without advertising are just like girls hiding in the dark and showing off to young men. You are the only one who knows how to express your love for each other.

__Advertising within advertisements. It is full of charm and ecstasy at first sight.

228 Classic Examples of Photoshop CC Graphic Advertising Design

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What are the classic fonts commonly used in graphic design?

Hanyi Founder Great Wall Huakang Calligrapher Also, characters are an indispensable and important element in our design. The rich font library provides designers with a broad creative space. Let’s take a detailed look at the commonly used characters. Font libraries, such as GBK, PostScript, CID, TrueType font libraries, etc. 1. The full name of GB font is GB2312 or GB2312-80, which is a Chinese national standard for simplified Chinese character sets. The full name is "Chinese Coded Character Set for Information Exchange-Basic Set". It was issued by the China State Administration of Standards on May 1, 1981. implementation. GB2312 encoding is popular in mainland China; Singapore and other places also use this encoding. Almost all Chinese systems and international software support GB2312. The GB2312 standard contains 6763 Chinese characters. In GB2312, the collected Chinese characters are "partitioned", and each zone contains 94 Chinese characters/symbols. This representation is also called location code. Areas 01-09 are special symbols. Areas 16-55 are first-level Chinese characters with 3755 Chinese characters, sorted by pinyin; Areas 56-87 are second-level Chinese characters with 3008 Chinese characters, sorted by radicals/strokes; Areas 10-15 and 88- Area 94 is not coded. 2. GBK font library The full name of GBK is Chinese Internal Code Extension Specification, and its English name is Chinese Internal Code Specification. K is the initial consonant of the word "Kuo" in Chinese Pinyin (KuoZhan) corresponding to "Kuo". In 1993, Unicode version 1.1 was launched, which included Chinese characters in the universal character sets of mainland China, Taiwan, Japan and South Korea, with a total of 20,912 characters. Mainland China has formulated "GB13000.1-93" "Information Technology Universal Multi-octet Coded Character Set (UCS) Part 1: Architecture and Basic Multilingual Plane" which is equivalent to Unicode 1.1 version. Since GB2312-80 only contains 6763 Chinese characters, there are many Chinese characters, such as some Chinese characters that were simplified after the launch of GB2312-80 (such as "Luo"), and some characters used in people's names (such as "镕" by former Chinese Prime Minister *** " characters), traditional Chinese characters used in Taiwan and Hong Kong, Japanese and Korean Chinese characters, etc. are not included. Mainland China then took advantage of the unused coding space of GB2312-80, included all Chinese characters that appeared in Unicode 1.1 and GB13000.1-93, and formulated the GBK encoding.

Microsoft adopted GBK encoding in its Windows 98. It is called the CP936 code table in Microsoft systems. According to Western information, GBK was originally an extension of GB2312 by Microsoft, also known as CP936, which first appeared in the simplified Chinese version of Windows 95. Due to the popularity of Windows products in mainland China, relevant national departments adopted it as a technical specification. Note that GBK is not an official national standard, but a "technical specification guidance document" issued by the Standardization Department of the State Administration of Technical Supervision and the Science and Technology and Quality Supervision Department of the Ministry of Electronics Industry. Although GBK contains all Chinese characters in Unicode 1.1 and GB13000.1-93, the encoding method is different from Unicode 1.1 and GB13000.1-93. It is just a transition plan between GB2312 and GB13000.1-93. The State Administration of Standards of China launched the GB18030-2000 standard in 2000 to replace GBK. In addition to retaining all GBK encoded Chinese characters, GB18030-2000 also adds about a hundred Chinese characters and four-byte encoding space. Please refer to GB18030-2000 3. 748 font library 748 font library is Founder's unique font library, which adds some commonly used characters based on the GB font library. 748 encoding refers to the simplified font and traditional font encoding methods implemented and formulated by Founder System during its long-term application process. Simplified Chinese is compatible with GB2312 and has been extended, with a maximum of 7156 characters; Traditional Chinese is compatible with GB12345 and expanded with all BIG-5 Chinese characters, with a total of 14943 characters, removing the traditional and simplified characters, and using 4954 characters, 748-coded Simplified and Traditional Chinese** *16144 words collected. In addition, Founder 748 encoding also contains a rich symbol library. 748 encoding is only used in Founder Electronic Publishing System. The rest depends on the nature of what you want to do, choose independently

228 Classic Examples of Photoshop CS6 Graphic Advertising Design

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What are the classic advertisements competing with each other in foreign countries?

Pepsi-Cola VS Coca-Cola Pepsi-Cola provokes Coca-Cola’s classic advertisement

Burger King VS McDonald’s Ronald McDonald sneaks into the Burger King store~

BMW VS Jaguar Jaguar sees BMW and “turns around” "Escape.

Volkswagen VS Nissan This Volkswagen advertisement is a bit venomous. What stands out is "sturdiness and safety". Although it does not mention names by name, the Japanese brand is fully on board. But what’s more interesting is that Nissan gave a wonderful counterattack, almost just putting the character in front of the car and telling everyone that Nissan’s car is “very valuable”!

China VS Uber China is going all out this time, and almost explicitly stated that Uber will directly label it as a black car

Please adopt it!

What is the traditional graphic design space

China’s five thousand years of history contains many traditional things, but why is it that Chinese design is not as good as foreign design classics now. Where are the master designers? What is the future of Chinese design? Why do things designed in China always follow those produced abroad? Why are foreign designers exploring traditional Chinese things but we still don’t use traditional Chinese things? Why don’t we use our abundant resources to create a truly pure Chinese design? Base the design on Chinese tradition. Today, we live in a highly modernized, information-based society. The constant emergence of new materials and new technologies makes us dizzying, along with the subsequent influx of new ideas, new concepts, and various foreign artistic trends. It has brought an unprecedented impact on China's traditional culture and art. In this situation, we are faced with a problem of how to understand the relationship between traditional plastic arts and modern design, that is, in our modern design, the relationship between traditional plastic arts and The question of where to go from here.

It is obviously undesirable to completely deviate from tradition. Pure imitation and simple appropriation of Western modern art will make our art lose its national personality; inheritance of tradition is necessary and inevitable, and the emergence of any new things is based on On the basis of tradition, if China's modern design art wants to find its own path, it must be based on China's tradition. The success of some famous designers in Hong Kong fully illustrates this point. However, inheritance does not mean rigidity. Although the history of civilization for thousands of years has left us with a colorful treasure house of art, we are still addicted to the infancy of tradition and simply pursue the "used doctrine" in our designs. "Without the injection of fresh blood, it will lead to the stagnation of the development of traditional national art. In the end, our era will only be left with a large number of antique copies without design at all. We can also see that the intersection and integration of foreign culture and local culture is also the source of the birth of artistic modeling. Currently, designers live in a highly modernized and information-based society, an era in which new materials and new technologies are constantly emerging. The influx of new ideas, new concepts and various artistic trends from abroad have brought unprecedented impact on China's traditional culture and art. People at the beginning of the new century are paying more and more attention to tradition, whether in the fields of music, literature or business. Even modern graphic design has integrated traditional plastic arts into a design full of personality. Contemporary designers combine traditional Chinese plastic arts with modern graphic design, which is not only a simple reference to traditional patterns, but also a sublime inheritance of the spirit of Chinese culture and art. The times require a deep consideration of traditional Chinese plastic arts. Only when designers have in-depth study and research on the national cultural treasures deposited over thousands of years can they understand how to use materials more widely and improve them more freely. ; How to use the characteristics of traditional plastic arts to express modern spiritual concepts; how to promote the development of traditional plastic arts in the new era of knowledge economy, give it new vitality and new life, and create modern Chinese graphic design. The relationship between "tradition" and "modernity" is a proposition that all art categories have always paid attention to, just as my country's Chinese painting and Peking Opera are constantly undergoing reform and innovation. The same is true for graphic design. We must not only inherit the tradition, but also enrich the artistic essence, express it with modern people's aesthetic consciousness and concepts, develop graphic design and inject new vitality into it. With the economic construction and cultural development of modern society, more and more designers continue to participate in domestic and foreign design exchanges, participate in international exhibitions and publications, and win awards. Chinese designers no longer work behind closed doors, but are more open and international. China's accession to the WTO means that China has become an important part of the world's largest economic market. The opportunities of the times have given designers greater room for development. The value of design in business, culture, and society is gradually being reflected. The reference of traditional plastic arts should be based on "design" When talking about traditional plastic arts, we need to first define and think about the "traditionalization" of plastic arts. For the art of traditional Chinese painting, there are sayings of "learning from the ancients" and "learning from nature". For Western painting, there is a distinction between classical and modern. Likewise, in the field of graphic design there are forward-looking and backward-looking standards. The definition of "tradition" here includes not only the concept of time, but also the concept of region and locality, and there is no time limit. Therefore, the fashions of the ancients and the style of today all belong to the category of tradition. From the perspective of the application of traditional plastic arts in modern graphic design, what it requires is neither the repetition of tradition nor the reappearance of Europe and America, but a tolerant scholarship...