The reason of changing the name of bed music

Before the name change, "sound reading FM" was a satisfactory name for this App. Because as long as you click on it, you will understand that this is an App that combines music with text and picture reading to provide a dual audio-visual experience. However, its shortcoming is also obvious at a glance, that is, in the process of word-of-mouth communication and marketing, it is not easy for users to understand the intention and usage scenarios of this App.

At the same time, Lin Hai, CEO of Shenzhen Laimenghai Technology Co., Ltd., the parent company of sleep music, also found that there are four peak periods for users to use FM: 7 am to 9 am, 12 pm -2 pm, 6 pm to 8 pm, and after 10 pm. This made Lin Hai can't help but start to imagine the scene in which users use this App.

"On the way to work in the morning, during lunch break at noon, on the way home at night, before going to bed at night. Our understanding is that when urban white-collar workers finally find a short break in the intense work rhythm of the day, they will open our App to slow themselves down. This is our original intention to do this App. " Lin Hai explained this to the Southern Reporter.

So, he and Wang Wei, the project leader of FM Reading, came up with a new name "Bed Music" that sounds very scene-like, and a rather fresh and slow Slogan "Lonely bed, bed with warm music".