Opening Ceremony Etiquette

The opening celebration is a commercial activity held by a commercial organization to celebrate its opening. It chooses to hold it on a special date and invites specific people to participate. It aims to promote the organization to the society and the public and improve the The visibility and reputation of the organization, showing an excellent image and good style, widely attracting potential customers. Below is the opening ceremony etiquette I have compiled for everyone. I hope it can help everyone!

Opening Ceremony Etiquette

Several notes on the preparations for the opening ceremony

1. Establishment of the temporary working group for the celebration

1. Establish a temporary headquarters for the celebration activities, with a director and a deputy director Several people are responsible for full command and decision-making.

2. Establish a temporary secretariat to assist in decision-making, comprehensive coordination, communication of information, and organization of documents and meetings.

2. Establishment of activity goals

The activity goals refer to the overall purpose to be achieved by holding this event. The specific manifestations are: announcing the establishment of the organization to all walks of life, and gaining widespread publicity. recognition, expand visibility, improve reputation, establish a good corporate image, and create a good external environment for future survival and development.

3. Establishment of the activity theme. The activity theme refers to the central idea around which the activity is carried out. It is generally expressed as several parallel words or sentences, such as: "Feeling at home, warm service", which requires both short and powerful, It also requires a clear image in order to leave a deep impression on others.

The specific manifestations are: 1. Expand the popularity of XX through public opinion propaganda.

2. Show to the public that the XX has good supporting facilities and service functions in terms of catering, entertainment, accommodation, services, etc.

3. By inviting the target public, strive to establish a good cooperative relationship, strive for the right to host conferences, receptions, tourism and other projects, and sign a letter of intent to pave the way for occupying the market and lay a solid foundation for future development. Base.

IV. Factors that should be considered when choosing a venue for the opening ceremony

1. The opening location is generally located where the company operates, where the target public is located, or a large conference venue is rented.

2. Whether the venue is sufficient and whether the ratio of the space inside the venue to the space outside the venue is appropriate.

3. Whether the transportation is convenient and whether the parking spaces are sufficient.

4. The venue environment should be carefully arranged, using ribbons, balloons, slogans, congratulatory unit banners, flower baskets, plaques, etc. to create a festive and warm atmosphere.

5. Factors that should be considered when choosing the time for the opening ceremony

1. Pay attention to the weather forecast and consult the meteorological department in advance about recent weather conditions. Choose a sunny and auspicious day. When the weather is nice, more people will go out of their homes and take to the streets to participate in ceremonies.

2. The construction of business premises, the completion of various supporting facilities, and the construction of water, electricity, heating and other hardware facilities.

3. Choose a time when the main guests and leaders can attend, and choose a time when most of the target public can attend.

4. Consider people’s consumption psychology and habits, and be good at using holidays to spread organizational information. For example, various traditional festivals, foreign festivals that have emerged in China in recent years, and days with more weddings such as the 3rd, 6th, and 9th of the lunar calendar. Take advantage of the opportunity to create momentum and stimulate consumer desire. If foreign guests are the main participants in this event, they should pay more attention to the different customs and national aesthetic trends of different countries in different festivals, and the opening ceremony must not be held on days that are taboo for foreign guests. If the guests are from India or Islamic countries, they should be more careful. They believe that 3 and 13 are taboo numbers. When encountering 13, they should say 12 plus 1, so you cannot choose the numbers 3 or 13 for the opening date and time.

5. Consider the living habits of the surrounding residents and avoid disturbing people by being too early or too late. Generally, the most appropriate time is between 9:00 and 10:00 in the morning.

6. Preparation for inviting guests to the opening ceremony

1. Establish invitation objects: Invite superior leaders to enhance the grade and credibility; invite industry and commerce, taxation and other direct jurisdiction departments to facilitate future acquisitions Support; inviting potential and expected future customers is the basis of business operations; inviting people in the same industry to facilitate mutual communication and cooperation. 2. Invitation method: Invite by phone, make a notice, or send a fax. A better way to show sincerity and respect is to send an invitation letter or send someone to invite in person.

The invitation should be completed one week in advance to facilitate early arrangement and preparation by the invitees.

7. Publicity work for the opening ceremony

1. Enterprises can use newspapers, magazines and other visual media to spread information, which has the advantages of rapid information release, wide acceptance and long continuous reading time. Features.

2. Self-made advertising and loose leaf dissemination to introduce products to the public, report service content or promote the service purposes of the company and unit, etc., require relatively low costs.

3. Enterprises can use mass media such as radio and television stations. This method of communication is the most efficient and cost-effective, so inputs and outputs must be carefully considered.

4. Set up eye-catching banners, advertisements, posters, etc. around the corporate building.

8. Opening ceremony venue layout, ceremony stage design: rectangular, 25 meters long, 20 meters wide, 1 meter high. According to convention, both the guest and the host stand when the opening ceremony is held, and generally no podium or seats are arranged.

On-site decoration: 1. To show grandeur and respect for guests, red carpets can be laid where guests, especially VIPs, stand.

2. Hang slogans and banners around the venue.

3. Hang colorful ribbons and palace lanterns, and place flower baskets, plaques, floating balloons, etc. presented by visitors in eye-catching places.

For example: Place 20 Chinese flower baskets on each side of the door. Write the words "Warm Celebration" or "Opening Ceremony" on one of the flower basket streamers, and write the name of the celebrating party on the other. On both sides of the main entrance, there are inflatable animated characters, aerial dancing stars, auspicious animals, etc.

9. Material preparations for the opening ceremony

1. Gift preparation: Gifts given to guests generally fall within the category of promotional media. According to convention, gifts given to guests have four major characteristics:

First, promotional: you can use your company’s products, or you can print your company’s corporate logo, Product patterns, advertising terms, opening date, contact information, etc.

Second, honor: the gift is beautifully made and contains famous quotes or paintings, making the owner feel honored and proud of it. Guangzhou Annual Meeting Planning Company Third, value: It has a certain commemorative significance, making the owner cherish and value it.

Fourth, practicality: gifts should have a wider range of use occasions to achieve publicity effect.

2. Equipment preparation: Audio, audio and video, lighting equipment and various utensils and equipment required for the opening ceremony will be inspected and debugged by the technical department to prevent errors during use.

3. Transportation preparation: picking up important guests, transporting goods, etc.

4. Dining preparation: number of people, seating, food, dining utensils, etc.

5. Preparation of supplies required for celebration activities: such as ribbons, scissors, and trays required for the ribbon-cutting ceremony; uniform customization of staff clothing; gifts, albums, and discount cards reserved as souvenirs or for publicity , VIP card customization.

What are the taboos in opening celebrations

1. It is taboo to hold opening celebrations in the evening or in the afternoon

Usually Shenzhen celebration companies try their best to plan celebrations If possible, do it in the morning, at 8 or 9 o'clock. Strive for good intentions.

2. The opening ceremony should be optimistic about the weather and do not want to be held on a rainy day.

If it is held on a rainy day, the entire opening ceremony will not be so festive, and the flow of people on site will be much less. Shenzhen Events The planning company has a good grasp of the flow of people. Usually the scene is made very festive and lively.

3. It is taboo to hold opening celebrations in remote and unpopular places

Usually opening celebrations are held in bustling and lively places, with people coming and going, which can enhance the entire event. The quality of the atmosphere. However, XX activities will have difficulties when executing the company's opening ceremony, because on-site security is a problem in a busy city.

IV. Do not set off firecrackers at the opening ceremony

This is also very taboo. Due to current environmental protection issues, many places are not allowed to set off firecrackers, but they must be set off before the opening ceremony. , can ward off evil spirits. For example, Shenzhen Anniversary Planning Company and Shenzhen New Product Launch Planning Company will set off firecrackers during anniversary celebrations when they are launching new products.

5. The opening celebration must include lion dance and ribbon-cutting activities

These two links are indispensable. The lion dance is for the atmosphere of the place, while the ribbon-cutting is to declare the opening. .