The famous brand beer in the supermarket only sells more than one bottle. Why is this?

Except for a few craft beers, most of the beers on the market now belong to "industrial light beer", which is simply beer diluted with water. There is a professional saying called "high concentration dilution", which does not distinguish between brands and miscellaneous brands. Lao Song said with certainty that the beer below 10 yuan is basically this routine.

As for the word "inferior brand", except for a few "shanzhai", local manufacturers generally sell low-priced beer. For example, the "Golden Longquan" in Wuhan is refreshing, and the purchase price is almost 1 yuan.

In addition, the cost of "industrial light beer" in large-scale assembly line operation has actually been controlled at a very low standard. You can think of it as infinitely close to zero, and it doesn't matter (though it is a bit excessive). The real cost actually comes from the difference in labor, packaging, transportation and distribution.

Therefore, even if it is a brand beer, there is no need to make a fuss about buying another bottle, but the added value of the brand determines that it cannot be done!

By the way, when you see cheap beer, you can look at the ingredient list and the original wort concentration on the package. Generally, there will be "rice" on it, which is basically at the front. Why? Everyone knows that beer is made of barley, but malt is mainly produced in Australia and Europe, so it needs to be imported. Save money by changing to rice!

Needless to say, starch also says "malt", but the manufacturer won't tell you whether it is barley malt or wheat malt. The word difference is a world of difference, and it is also a cost problem.