Is there anything worth sharing about night owl beer?

When it comes to red wine copywriting, ginger must come to mind. He has always been known as "absent-minded". Recently, however, another wine brand has appeared. On April 29th, Kaijue Night Owl Beer released a set of posters with the theme of love. Copywriting is not weaker than Jiang at all, concise and powerful, which makes people inadvertently substitute themselves. Next, let's take a look at the contents of this group of posters:

May the grievances in the world turn into wine.

People are in the game

Inevitably, I can't help myself.

Marriage is the holy land of love.

But this inevitably became a game between two families.

In the whirlpool of love and affection

Everyone will become powerless.

No matter how it ends.

Remember, don't be too hard on yourself.

Even if the mountain is heavy.

Can't stop the doomed meeting.

When you downplay your grievances,

But crying in the middle of the night

There are always people coming to you over the mountains.

After drinking this cup, his hurried footsteps came from the wine. Listen.

There are many reasons for missing it.

But the result is only one.

We are all young and enthusiastic.

Think that the world is too big to be abandoned.

Until later, history was full of storms.

Only to find the best

Still in the past

It's just a pity, can't go back?

A journey of billions of miles.

Acacia has nowhere to send.

You met in the best years.

Off course in a small storm.

Even though there are thousands of unfinished business.

But you know.

In this life, this situation can only go so far? No matter how deep the love is

Can't compete with personality disagreement.

From hot to cold

From intimacy to strangeness

Feelings are like going through a war.

Left an indelible pain for each other.

But there is no real winning or losing.

It's weird. We are all too persistent, aren't we?

Even if it's irreparable

Better than being alone in the sea.

Moth chase lamp

It is the most primitive yearning of living things.

People are the same.

Even though I knew it would be black and blue.

I also want to risk my life for love.

After all, this is not worth the time?

In the secular world

You can't escape from this world.

We all hope that love is pure and simple.

As you can see for the first time.

Just living on the earth

It should be intertwined with reality.

After all, you and I are no longer teenagers.

Time is hard to last forever.

Feelings naturally have a life span.

Just like the movie always ends.

Just like the life of fireworks is only a moment.

There is a kind that will never be seen again.

Irrelevant feelings are strong and weak.

It's just fate

People will disperse.

Have misgivings

I'm afraid I can't let it go until I die.

Time will make you grow.

It can also relieve pain.

But after all, she is a scar in your heart.

How can you forget if you forget?

Even blessings are just bitter lies.

This group of posters about love points out the center in one sentence, and then further substitutes a short story into the character scene. It not only has a sense of substitution, but also makes people sing. Compared with Jiang's distracted copy, Kaijue Night Owl beer makes people feel more lonely. I wonder if everyone feels the same way?

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).