What should novices pay attention to when they start a clothing store?

The year 2020 is a very challenging year for all walks of life. An novel coronavirus epidemic kept everyone at home. Finally, the epidemic has eased recently. Many enterprises have begun to resume work one after another, and physical stores are slowly starting to open. Now is a good time to prepare to open a shop. I believe many people want to open a women's clothing franchise store. So today, let's take a look at what the novice Xiaobai needs to pay attention to when opening a women's franchise store.

part

Positioning should be accurate. Joining a women's clothing store should be located around the environment where clothing brands are concentrated. In this case, you don't have to worry about passenger flow. Although the competition will be more intense, once it is done, the profit in the later period is still considerable.

decorate

Decoration should be decent. Since it is a physical store, the decoration grade should be between luxury grade and humble grade, so that consumers can feel the excellent consumption environment and enjoy consumption at affordable prices. Bian Xiao of women's clothing network suggested that it should be concise, lively and generous, organized and structured.

scale

The bigger the same location, the better. The larger the scale, the greater the space for image layout, the wider the space for product display and the more abundant the space for receiving customers. Because stacking/hospitality is directly proportional to sales, the sales of 100 items will definitely be higher than the sales of 60 items in the same shopping environment, so it is meaningful for department stores to have hundreds of customers. This is called scale positioning.

publicize

First of all, the physical format is a retail model with small profits but quick turnover, which needs more people to consume, so advertisements before opening should be as overwhelming as possible. You can use cash coupons, leaflets, human posters and other ways to promote.

service

There are two big services.

(1) display, the product styles are diverse, and the required display skills will be higher. For the newly arrived monitor, we should first be neat and concise, and then constantly debug and match ourselves.

(2) Attitude, clothing sales are produced by interpersonal communication, so salespeople should maintain a supercilious attitude and be polite whether they buy or not.

goods

Since it is a physical store, it is necessary to ensure the quality of the products and let consumers experience them before going back to buy them.

Doing a good job in a women's clothing store is not as difficult as a novice thinks, but it is not so easy. The doorway needs to be constantly explored and improved in the business. I wish all entrepreneurs a smooth opening in 2020 and a wide range of financial resources!