E-commerce work annual plan 2 words (general 5)

The topic "Annual Plan of E-commerce Work" recommends the following contents for you.

Time is slowly moving forward, the new year is coming, and the new year is coming to us! At this time, you can make an annual work plan for yourself. In order to carry out their work in an orderly manner. How can we write an annual work plan to help us realize our annual work as soon as possible? The following contents are specially compiled "Annual Plan of E-commerce Work". For the convenience of subsequent reading, please collect this article. Annual e-commerce work plan (Part 1)

Department responsibilities:

1. The company's e-commerce operation and sales plan are implemented, and it is responsible for sales and roi; Make an executable operation plan around the sales target

2. Maintain the normal operation of the company on e-commerce platforms such as Tmall; Implement the work of each position according to the operation plan; Promotion, event planning, marketing, etc.

3. Take customers as the center, bring sales drive through operation, and improve product and brand influence, user and service experience, etc.

4. Data analysis and mining, market situation and users, competing products analysis; Provide effective reference for the company's new product development and strategic layout

5. Establish the workflow and system management system in the operation department, cooperate with other departments to realize standardized process management, and evaluate kpi

6. Be responsible for the expansion and management of the network distribution channel system; And the implementation and management of other e-commerce platforms in the later period

departmental objectives:

1. Sales volume: 3w/2xx in the second half of the year; 2xxw/2xx year. (2xx September/October/November/December sales target: 2w/4w/9w/15w)

2. Healthy and reasonable operation structure: the input-output ratio roi is controlled at 1: 3-1: 5; 1-15% for marketing, 1% for personnel, 25% for operation and 5% for gross profit; Convert 1%; The target completion rate is 5-8%; The repurchase rate is 3%;

3. The operation system flow is clear, and the team runs in and maintains stability; Create a marketing operation team; Kpi assessment is reasonable.

operation chain idea: tmall+integrated traffic channel-whole network distribution-self-built mall or platform +o2o+ brand marketing;

cultivation period: the second half of 2xx; Focus on the operation of Tmall online store, which is mainly based on activity planning, through train, drilling exhibition and promotion, build a carding operation team, formulate and optimize the workflow standardization sop specification +kpi assessment system, comb post cooperation, and support the operation with sales drive; Official website construction and initial website operation and brand promotion; Weibo WeChat Micro-Amoy builds and transforms, creates the concept of user demand speculation, focusing on event planning and event marketing, public welfare marketing, etc. In the initial stage of online shop operation, artists and customer service are preferred; Details page vision and copy planning and title keyword optimization are the key; Of course, in the early stage, the product and online progress, Tmall audit, and declaration activities may delay the plan progress; Plan and respond mainly according to the actual situation.

The core of online store operation plan (2xx):

1. Operation plan and plan, target and cost control budget; Set up an operation team, take charge of posts and people, and implement tasks to people; Post workflow standardization sop specification formulation, kpi assessment customization; Preparation: design and packaging of warehousing and logistics system; Customer service system; Sharing and division of marketing resources;

2. Product positioning, style positioning, taking pictures, launching Tmall online, making detailed pages, store management and internal strength, decoration and visual merchandising, and planning copywriting;

3. Online shops promote drainage (focusing on the continuity of through train, drilling exhibition and taobao guest in the station) and nourishing words; Basic ranking optimization; Associative collocation and package optimization

4. Event planning and promotion planning (opening promotion, Mid-Autumn Festival activities, Chongyang activities, double 11 limited time purchase, double 12 seconds promotion); Other activities: full reduction/coupon /+1 yuan exchange/new product purchase in yuan, etc.

5. Construction of communication and promotion system such as Taojiang Lake Micro-Amoy in the station; Drainage and promotion of conversion rate, mainly content marketing, mainly promoting ecological detoxification and intestinal nutrition and health

6. sns outside the station and Weibo brand promote drainage system; Cooperate with the brand marketing department to complete the brand communication progress

7. Membership grade and points system scheme; Member care; User experience improvement; Preferential activities for old customers

8. Establishment and expansion of distribution system; It is planned to start building an expanded distribution channel system in December of 2xx

9. Online shop plan:/news Tmall will be launched in early September; At the end of November, a Taobao C store was laid; At the end of December, there were 1 C stores in the initial stage of the distribution channel plan.

1. Adjust the operation direction (stores, industries, users, activity data, etc.) through daily maintenance management, online shop optimization and data monitoring analysis;

11. Team coordination and communication with departments, management of supply chain (product, market, warehousing, logistics, etc.)

12. Core elements of e-commerce: flexible supply chain and price, user experience, operation promotion

Stage 1: preparation incubation period (August 2xx)

1. Preparation of operation team (operation, art design) Initial artists and customer service are preferred; It is planned to be completed before August 1th; The budgeted staff cost is 2w/ month /6 people. Standardizing sop specification for post workflow, customizing kpi assessment

2. preparation for warehousing and logistics (making internal specifications for warehousing and delivery, selecting a courier company with appropriate price and service, and making a national logistics price list)

3. preparation for business goods (according to the data analysis of sellers' tools in taobao index and Babaha; Investigate the market and analyze the competing products of peers, make a price strategy plan for hot-selling explosive products, and initially formulate competitive product plans such as drainage fund, main promotion fund, activity promotion fund and profit fund); The product selection is planned to be completed before August 15th

4. Break down the annual sales target according to the number of SKUs in each quarter; The ratio of the main promotion funds and promotion funds to the number of SKUs in the current quarter; Target decomposition of pv, uv, conversion rate and customer unit price; Proportion of advertising investment and other activity resources. It is planned to be completed before August 18th.

5. Refine the operation and marketing plan (formulate the store opening promotion plan, and promote it both inside and outside the station); It is planned to be completed before August 2th.

6. Basic personnel's product knowledge learning and service speech training (currently mainly aimed at customer service and warehousing logistics)

7. Tmall's online preparation: preparing to shoot products, processing art pictures, uploading products, optimizing baby title keywords, planning description pages, advertising copywriting, store decoration, etc. Shop style positioning and product selection; It is planned to complete

8. Tmall's online opening preparation and preheating (a hot topic in the manufacturing industry, brand promotion and opening promotion through soft text or other implantation sites, and release platforms such as Weibo, Netease, Sina, Sohu, etc.)

Phase II: opening period, trial operation (2xx September)

1. Store decoration, description page optimization, and. Unified design of packaging boxes, packaging bags, brand image gifts, etc.); Officially launched; It is planned to go online before September 3.

2. Optimize and implement the planning of the opening promotion activities, and get a good deal. Buy it in yuan (get 1 coupons for over 1); Activity summary.

3. Mid-Autumn Festival promotion: Prepare 1 days in advance. Completed before September 9.

4. Online shop promotion and drainage began to operate (focusing on the continuity of through train, drilling exhibition and taobao guest in the station) and nourishing words; Basic ranking optimization; Optimization of association collocation

5. Construction of communication and promotion systems such as Taojiang Lake Micro-Taotao, a gang in the station; Drainage and promotion of conversion rate, content marketing, mainly promoting ecological detoxification and intestinal nutrition and health; It is planned to complete the personnel division arrangement and promotion plan before September 2.

6. Data record and analyze the data of the mall every day (this work must be long-term and lasting; Such as uv, pv, conversion rate, jump rate, etc.); Monthly operation plan and summary report process; The operation form is scheduled to be completed before September 2th.

7. activity summary: summarize the data of sales, products and users in the trial operation stage, analyze the gains and losses, analyze the shortcomings and optimize the later promotion and activity plan.

the third stage: the operation growth period (the fourth quarter of 2xx)

1. Make a periodic online shop promotion plan in the growth period, complete the target by stages and decompose the indicators; Through train and drilling exhibition; Open up channels for scouring customers. (Start the promotion of sns inside and outside the station); It is planned to be completed in early October

2. Event planning and promotion planning (opening promotion and Mid-Autumn Festival activities? , Chongyang activities, double 11 big promotion, double 12 big promotion); Other activities: full reduction/coupons /+1 yuan redemption/new products purchased in yuan, etc.; The preparation period of each activity is 7-1 days.

3. The drilling exhibition will start testing and poster activities in October, and it is planned to complete the plan, optimize and test the plan 1 days before double 11; The budget of double 11 main drilling exhibition is 15-2w.

4, according to the sales situation, as well as the similar sales situation of Taobao, make appropriate adjustments to the main products, and start to create an explosion plan and select products for testing. Plan targeted activities and associated collocation, special packages, optimize the plan after discussion and implement it, and introduce traffic to create explosions. It is planned to be completed before October 2.

5. 5 through-train word-raising programs; Adjust and optimize the quality score, click and conversion rate; Orientation and big word training are planned to be completed in mid-October.

6. Promotion and optimization in the station; The implementation of sns promotion plan outside the station achieves drainage and brand promotion. It is planned to be completed in the middle of October/reprint, please keep it for ten days.

7. Analyze the possible problems in the store according to the data such as pv, uv, conversion rate, customer unit price, etc. and make timely improvement, and periodically diagnose the store

8. Formulate the membership level and points management mechanism, and follow the 8:2 theorem to improve the repurchase rate of vip members. It is planned to be completed before November 1th.

9. Open or buy a Taobao C store (to be discussed); Shop positioning, personnel arrangement, online, operation plan, etc.; It is planned to be completed before November 22nd.

1. Taobao internal distribution-establish a huge Taobao distribution network system to enhance the brand's influence; It is planned to be completed before December 1th.

11. Maintain the stability of the team and appropriately expand the team members (increase full-time promotion, copy planning, data analysis, etc.); The operational process and team division of labor process are tested in practice, and the process is optimized and kpi is assessed. It is planned to be completed before November 25th. Annual Plan of E-commerce Work (Part 2)

Summary of 2xx E-commerce Personal Work

In the past six months, I was fortunate to join xx Company. With the help of leaders and colleagues, I made some progress in all aspects and completed my own work well.

Let's briefly summarize the work in the past 2XX years:

Good product knowledge and professional quality are the prerequisites and necessary conditions for doing a good job. Since 2XX, I have always put learning in an important position and worked hard to improve my comprehensive quality. First, focus on learning product knowledge; The second is to learn the rules and regulations related to the e-commerce department.

my main job is customer service, and the complete workflow can be embodied in knowing the store situation and understanding the information of the products on the shelves-customer reception-order processing-after-sales processing and evaluation management. In the early stage, it was used in Taobao platform to collect commodity network information.

Customer reception can be said to be an important link, and it is the direct window for our product information output. During the half year's practical operation, I have been constantly summing up my daily work and improving my communication skills.

Personal Work Plan for E-commerce in 2XX

I have gradually grown and matured in my study and work, but I know that I still have many shortcomings, which will become the focus of improvement in 2XX.

1. in 2XX, continue to optimize the existing network equipment and lines.

2. It is planned to purchase UPS uninterruptible power supply to ensure the normal use of the server, and the budget is about 1, yuan.

3. Website construction, office automation software, email system and customer management system.

4. The website construction is now in the design stage, and will soon enter the implementation stage, with a budget of about 25, /5 years.

5. after the website is completed, implement the website promotion project.

6. The office automation software, email system and customer management platform system are now in the project investigation stage, and the next step is to enter the trial stage, with a budget of about 3, yuan.

7. The customer service hotline system, customer service hotline 4-516-661, has been started. Now, the business interoperating with websites and customer service platforms is developed, and it will enter the trial stage in the second half of 2XX, with a budget of about 1, yuan. E-commerce annual plan (Part 3)

As the first year of the formal establishment of the E-commerce Group, I believe it will be an exciting year and a harvest year. In order to do a good job in this year, I now make a simple overall plan for our work throughout the year, determine the goals and sum up experience from the process to make our work exceed the goals. Specifically, we should build two platforms, Tmall flagship store and WeChat public account, maintain these two platforms, and enhance the company image and brand value through the construction and maintenance of these two platforms.

First, Tmall flagship store marketing

With the rapid growth of e-commerce in recent years, a new trend has gradually formed in this society, that is, everyone has begun to believe in and rely on e-commerce. Many enterprises began to use the existing e-commerce platform as the entry point of e-commerce to join the army of e-commerce. For example, the flagship stores of many enterprises have appeared in the most popular Tmall Mall, and even the coating industry, which has always been considered to have many restrictions on doing e-commerce, has gradually overcome those obstacles and started the construction of e-commerce. Since 2xx, many paint industries have built their own flagship stores on Tmall, and made continuous efforts and made great achievements in these two years, such as Nippon, China Resources, Dulux, Carpoly and so on. Therefore, as a senior strength enterprise in the paint industry, Pasteur Group Company must also have its own Tmall Mall, and become the real meaning of our group's existence!

1. Apply for Tmall Flagship Store

The first thing to do in the new year is to apply for the establishment of Tmall Flagship Store, which belongs to Pasteur Group. As the first step of the group company's e-commerce, we must make a decision decisively and quickly, because I believe that only by doing it can we have a chance of success.

2. Make an overall plan for Tmall flagship store.