Mahua FunAge won five Japanese laurels in two issues.

Mahua FunAge won five Japanese laurels in two issues.

Mahua FunAge won five Japanese champions in two periods, and Mahua FunAge, which was jointly created by Youku and Twist Funage, quickly went out of the circle as soon as it was launched, and the market share of real-time thematic broadcast of the program reached 24.35%. Mahua FunAge won five Japanese laurels in two issues.

Two issues of Mahua FunAge won five-day titles 1. The group ensemble "Mahua FunAge" by the team of Twist Funage has released two issues, and the audience is already very clear. Twist FunAge, who used to play the leading role of "content is king" in stage plays and big screens, did not play any new tricks in the first ensemble.

The content of the program is basically the same as other variety shows of the same type, mainly playing games in teams. Although this new program has not played new tricks, the charm of "What is a Happy Planet" has attracted a large audience for the program.

According to the data collected by the professional statistical platform, the program started 10 days, of which 5 days reached the top of the webcast variety show "broadcast market share", while the other half was occupied by Wuha, which started on multiple platforms.

Wuha is an old variety show with a strong guest lineup. Especially in this season, the artists of Laughter Culture are brought together, and the appearance of Lu Han, the top love bean, makes the appearance of this program really beautiful.

The variety shows of Wuha are broadcast on two platforms, while Mahua FunAge is only broadcast on the opposite platform. It can be seen that this new variety can still occupy the title of 1/2 in the face of strong enemies, which further illustrates the strength of Mahua FunAge.

The highlights of Mahua FunAge mainly come from three aspects:

1, Shen Teng

As the most famous and outstanding comedy star in the entertainment circle, Shen Teng has never let the audience down.

No matter on the big screen or on the small stage, Shen Teng has a good sense of humor and is born with a smile. I saw Shen Teng's video on the Internet and wanted to click it. This should be the subconscious mind written in the bones of many viewers. Getting happiness from Shen Teng can really soothe the hard hearts of many social animals in the workplace.

2. Mary

Mary and Shen Teng are known as the "two-door gods" with a romantic twist. In terms of humor, Mary may not lose to Shen Teng, mainly because Mary spent part of his experience on his family, so she seldom saw Mary in the variety show.

This time, the whole army of Twist FunAge made great strides into the field of variety, and Mary's performance in the first ensemble was also very good. Grafting and throwing stems are very comfortable, and they always show the sense of humor of high-quality female comedians.

Step 3 twist the whole family bucket

Apart from the high popularity of Shen Teng and Mary, artists from companies such as Allen and Chang Yuan rarely appeared in variety shows in the past, especially this ensemble recorded together in the name of the family. They really took this program as an egg to hatch carefully.

Ensemble is an ensemble. Every guest on the program is the host of the program, and they sincerely hope that this program can be broadcast, so every member is eager.

This is probably the real reason why this ensemble without top flow can win five titles of "playing market share" in 10 days.

Broadcast market share

For the specific meaning of the indicator of "broadcast market share", I also specially consulted relevant materials. This indicator refers to the actual thematic broadcast rate of network variety shows/online dramas on the network.

This indicator excludes the broadcast data related to the marketing of the works, such as tidbits, specials and trailers, and fully reflects the actual broadcast rate of the works themselves.

As a result, Mahua FunAge, which was not widely publicized, became an explosion after it was launched, and reached a situation of 55-50 dual-platform broadcasting with rival Wuha. It can be seen that this Mahua FunAge ensemble really brought a lot of joy to the audience.

It has always been an eternal truth in the comedy world that "the produced twist must be a fine product". I had hoped that the first ensemble of Twist FunAge would not be bad, but I didn't expect it to be a "show" after meeting the audience online.

The second issue of Mahua FunAge won five Japanese crowns. 2 "The comedy effect is bursting, it's too decompression!" "Shen Teng and Mary are in the same box again, and Julia is back!" "The treatment of unhappiness depends on the entertainment of Twist." Mahua FunAge, jointly created by Youku and Twist Funage, became a hit as soon as it started broadcasting. Dengta Data shows that the market share of the real-time special broadcast of this program is 24.35%, and the popularity of public opinion is TOP 1, and the popularity list of Cloud and Cat's Eye is also TOP 1 for several days. In Weibo, the favorable rate of programs is close to 98%. According to the data in Youku, the proportion of female users exceeds 60%, and the proportion of young users aged 18-24 is slightly higher, and the proportion of other age groups is evenly distributed. With its huge audience, full program feelings and high national level actors, Mahua FunAge successfully broke the circle and made a good start for the variety market in 2022.

Mahua FunAge, as a national family entertainment variety, assembled the gold-lettered signboard of Twist Funage, and reappeared classic IP such as Goodbye Mr. Loser and Shame Iron Fist. Whether it is the inherent joy of the Mahua family, or the presentation of popular jokes and stories, "Mahua FunAge" will cure the joy to the extreme. While conveying relaxed happiness, the program also has a deeper core expression-paying attention to social issues such as intergenerational communication and observing the real ups and downs of ordinary people's lives. In those radiant ordinary people, the audience can see different attitudes towards life and find more power of laughter to life.

Twist FunAge IP+ variety show conveys happiness.

In the first episode, Shen Teng, Mary, Allen, Chang Yuan, Huang, Wang, Xu Wenhe, Gao Haibao, Li, Xu and other twist FunAge actors appeared one by one. The story happened in Goodbye, Mr. Loser after Charlotte woke up 10 years later. The students in Class 2, Grade 3 have been married separately, and the poor communication between generations is bothering everyone. They fell into a "dream" again and started a hilarious journey. In the second program, "the richest man in Xihong City" was linked. Shen Teng, Mary and phreak Larena came to Duoyu Village and became the directors of three major fishing brands, leading Allen, Changyuan, Huang and other Mahua family members to compete for the champion of the consumption contest and experience many rural tourism projects. Each program has a theme, with the twist FunAge movie IP as the background. Guests get clues through games and immerse themselves in their respective roles.

The program has gathered a group of "Wang Fried" artists of Twist FunAge, who have accumulated a high reputation by virtue of their years of experience in film and television circles and drama circles, making this program popular. Before the show started, Shen Teng and Mary's "God-Horse Combination" Reuters tidbits were instantly screened. In the feature film, Shen Teng made a funny interpretation of network terms, and Mary restored the famous scene of "Boiling Eagle", which made the audience laugh every time. Allen and Chang Yuan won the title of "Wolong Feng Chu" at the premiere, and their stupidity exceeded the audience's expectation. Hai Yin and Haibao's "Treasure of Gold and Silver" couple have a sense of change. They are full of fighting spirit and enthusiasm in every round of competition, but the result is repeated battles and defeats. The seemingly cute king is very popular. Artists such as Xu Wenhe, who has never appeared in variety shows, have also brought many surprises to the audience.

In just two episodes, the program contributed a lot of hilarious "famous scenes": "Shenma" sang the Divine Comedy "You Fork", Allen's stupid rap, Shen Teng and menstruation danced square dance, the whole team collectively "sold teammates" in the auction session, and Mary's vocal output in the word guessing session ... Intensive jokes brought fireworks to the audience, which was decompressed and cured.

Talking about the original intention of making "Mahua FunAge", Wu Xiao, the head of Youku Variety Wu Tong Studio and the chief producer of "Mahua FunAge", told the reporter of Variety Daily that "the team of Twist Fun has a deep involvement in movies and dramas, and this time it will bring a new feeling to the audience." He introduced that the program as a whole was specially designed for variety audiences, and the characteristics of the Twist family were also considered in the game.

Pay attention to social problems based on national life

Passing on happiness is only the first expression of "Mahua FunAge". The audience found that this program is not only to "create happiness", but also has a bigger goal: the program is based on national life and observes the ups and downs of ordinary people's lives. Take the first program as an example. A group of characters in Goodbye Mr. Loser were sent to the "Don't Know Training Center" because they didn't know their parents and family. At the end of the program, all the scattered game clues are integrated, whether it is "guessing online hot words" or square dance competition, aiming at "estrangement" and "incomprehension", and discussing the intergenerational communication between grandparents, parents and children. Just like the password at the end of the game is "No! Understanding ",only by changing" not understanding "into" understanding ",can love overcome loneliness.

The program deliberately takes care of social problems in reality, which leads the audience to think and discuss about life. Some netizens commented on the video, "The program switches seamlessly from funny to absent-minded, and the combination of games and themes is very clever. To be honest, I really didn't expect Mahua FunAge to be such a deep theme, which really made the audience feel something in the laughter. "

In this regard, Wu Xiao said that the content created by the "Twist" team has always come from the lives of ordinary people. Now the slogan of the program is "Twist is especially happy to make you happier", and the concern for ordinary people has been carried out in the program. "We don't want to cater to the audience unilaterally and make simple and funny content. We hope that our feelings can always be reflected in the program, perhaps not so profound, but it is also a small pursuit of our content to show the topic for everyone to think and observe. "

Open the story of ordinary people with comedy

Being a "national variety show" that is expected to be recognized by the public is inseparable from life. "Happy Twist" aims at ordinary people who shine in all walks of life. Here, they are not the embellishment of star guests, but the real story protagonists.

In the first issue, the ordinary guests are a lovely father and daughter. They poured out their troubles with the MCA family on the spot, and Mary communicated with them as a bosom sister, helping the father and daughter to move from "not understanding" to mutual understanding. In the second phase, the tea sisters who returned to the fishing village to start a business were invited to the scene. They use the internet to bring milk tea back to the countryside and help the economy of their hometown. In addition, Brother Wiper, who cleans the floor with an annual salary of 200,000 yuan, and Uncle Hengdian, who makes wonton with mountain spring water, have all become the protagonists of the "Mahua FunAge" series of stories. They opened their hearts and shared their stories with the MCA family. The audience can see different attitudes towards life from them and find more power of laughter to life.

Wu Xiao said that unlike movies and TV series, which pay more attention to the plot direction, variety shows pay attention to people and connect with the real world. Therefore, it is particularly important to choose what kind of people to participate in variety shows. "Inviting ordinary people to participate has been our creative direction from the beginning. Making every ordinary and sincere ordinary person happy is the common pursuit of Youku and Twist FunAge team. " The perspective of ordinary people also endows Mahua FunAge with its unique temperature and * * * sound.

"Our initial intention is to be a variety show for the whole people, hoping to bring happiness to everyone." Wu Xiao hopes that the audience can let go of their anxiety and troubles in life through the program, temporarily forget the unhappiness in life, follow the footsteps of the Mahua FunAge family, take a comedy trip with constant laughter, find the true meaning of happiness and understand the meaning of life.

Three days ago, the first group comprehensive "Mahua FunAge" of Twist Funage was launched. Wang Haigang, co-president of Twist FunAge, said in an interview with the media that the original intention of doing this program was not only to bring the big family together, but also to put more "middle-waisted" actors on the stage. For the upcoming Spring Festival Evening of the Year of the Tiger, Wang Haigang said frankly, "Shen Teng and our team are preparing for the Spring Festival Evening, but unfortunately, I really don't know the specific content, because the Spring Festival Evening has a very complete and serious program review process, so what kind of program we can participate in now, and whether this program needs to be revised or changed, I really don't know."

Shen Teng and Mary contributed the most jokes to this program.

Introducing "Middle Waist" Actors with Variety Show

Shen Teng, Mary, Allen, Chang Yuan, Huang, Wang, Xu Wenhe, Gao Haibao, Li and Xu are members of the MCA family. As the first group ensemble of Twist FunAge, Twist FunAge stepped off the stage and experienced twelve stories adapted from life in the form of reality show. Talking about the original intention of production, Wang Haigang said that Twist FunAge has been established for 18 years. Although the team has produced many stage plays and some film works, there is no work that brings together so many actors in the team and can reflect the connotation and characteristics of a twist team, so this program was made. In addition, besides Shen Teng, Mary, Allen and Chang Yuan, there are a large number of so-called "middle-waisted" actors from stage plays, or younger actors, who are not known to many people. "We also hope that these excellent actors can be known."

Shen Teng's every move has a sense of variety.

Wang Haigang said that due to the recording of variety shows, except Shen Teng, other actors still have a little lack of experience in variety shows. I hope everyone can look at this variety show with a tolerant attitude. Wang Haigang said frankly that Mahua FunAge has been focusing on drama for many years, and it has only been extended to movies in recent years. It's really too late to set foot in the variety field. "Drama works are our genes, and the relationship between the company and variety shows is not close. I think it is normal to be late. In the past, only our head actors participated in this track, which may lead the development of variety shows in the future. "

Comedy groups are not "involuted".

At present, all major comedy brands have launched their own group ensemble, and the topic of "involution" of comedy has been discussed constantly. Wang Haigang said, in fact, they didn't feel the involution of your life and death. "Strictly speaking, although we are in a big pool, the market is big enough and everyone has their own specialties. For example, Deyun Society is a crosstalk class, the punch line is a talk show class, and we are a comedy class. We didn't deliberately compete with other comedy brands. " In his view, being able to do your own thing well, healthy competition gives birth to high-quality works. "Let domestic comedies be known and loved by more people. I think it is a good thing to promote each other."

As a "new recruit" who just joined the variety track, Wang Haigang said frankly that "Mahua FunAge" emphasized the atmosphere of "Twist Funage Family" when it was first created. "Everyone got together after graduating from various drama schools, which can be said to be growing up together. We want to reflect the true and homey feeling of the twist FunAge in the program. " For example, in such an atmosphere, the recording scene is always enjoyable, and Shen Teng takes the lead in eating and drinking, even the delicious props in the game are swept away. In addition, each program has increased interaction with ordinary people. In Wang Haigang's view, the stage and film works of the Twist team reflect the perspectives of small people and the feelings of ordinary people. "The reality show shows the tacit understanding of the team and also wants to reflect the relationship with ordinary people. In fact, we have always been the perspective of small people, and the feelings of ordinary people, including the previous Spring Festival Evening essays, have never won ourselves. "