Why did the bank agree to access Alipay, a fast payment method?

Why did the bank agree to access Alipay, a fast payment method? Who said the bank agreed? When Alipay came out, the bank resolutely opposed it. Not only banks, but also regulators have joined the boycott of banks. Boycott AliPay and pay back UnionPay. UnionPay is the strongest opposition to Alipay, and it is robbing them of their jobs. It must be resisted and suppressed at all costs.

However, Ma Yun doesn't think so. He said that if the bank doesn't change itself, I will change the bank. He first introduced Yu 'ebao and gave it a high rate of return. Therefore, for a time, bank deposits flooded into Yu 'ebao. In this regard, regulators have also dated Ma Yun. However, when it was found that Yu 'ebao did bring better benefits to residents, it was powerless to object. Slowly, Alipay entered daily life. When Alipay was recognized, WeChat came out and other payment methods came out.

With the increasing popularity of Alipay, banks have felt that their traditional methods are no longer applicable. Therefore, it is also actively changing and actively cooperating with Alipay to seek new development space. In this way, the bank's business development is more convenient and efficient.

Therefore, it is impossible to support and suppress new things.

Happy to answer:

Why did the bank agree to Alipay Express Payment Access? I believe the answer is fixed. It can be described in one sentence that Alipay's fast payment has changed the bank. Why do you say that? The author has several reasons here.

1, the development of the banking industry: the development of the banking industry can be said to be solid and will not change for several years or even more than ten years. It is precisely because of this situation that there is basically no innovation in the banking industry, and even some banks are too lazy to upgrade the UnionPay system, which has become a common phenomenon in the banking industry. Why? Simply put, the banking industry serves the people, and there are many risks in both system upgrading and banking reform, which greatly limits the development of the banking industry, thus leading to the development of the bottleneck.

2. Development of Alipay: The birth of Alipay can be said to have subverted people's perception of banks. Everyone needs to bring multiple bank cards when going out from their hands, which is simplified to only one smart phone, and they can use Alipay to complete the payment operation. This can be said to optimize many links, such as eliminating the need to sign a paper consumption receipt after swiping a credit card. With the development of Alipay in recent years, people have gradually accepted this payment method. Thereby accumulating a large number of users. In addition, Alipay companies are constantly updating their software and functions. The launch of functional modules such as Yu 'ebao and Yu Bao Li has had a great impact on some payment services of banks. In short, as far as the author is concerned, Alipay's payment method is indeed faster than the bank's payment channel.

3. By comparing the above two development models, we can actually see why banks should accept Alipay's payment model, which means that the development of Alipay has forced the reform of some banking businesses. Simply put, if the banking industry does not reform, it will lose a large number of users from some payment services, so banks will eventually succumb to the pressure of Alipay to reform.

However, in recent years, some reforms in the banking industry have also achieved initial results, such as the introduction of convenient payment methods such as China UnionPay Express and mobile banking. However, due to the resistance of many merchants or enterprises, the development is a little slow, but the author still believes that banks can make greater reforms, better serve the people and be close to their lives.

I hope more investors will speak enthusiastically in the message area to discuss and grow the future together!

Thank you for your question. At that time, banks did not realize the powerful role of Alipay, and both banks and Alipay realized their transformation in a competitive relationship.

The bank ignored AliPay. The most representative is what Ma Yun said in the past, "If the bank does not change, then change the bank". When banks are still sticking to the traditional financial model, Internet finance represented by Alipay was born. The birth of Alipay is essentially Ma Yun's expansion of business, but it has a far-reaching impact on banks, which is the objective result of Alipay's development.

Alipay is tempting enough. When Alipay was first born, many users had security concerns about it. Alipay launched Yu 'ebao service on 20 13. The high income of Yu 'ebao has cultivated many people's financial awareness. When Yu 'ebao is the highest, the annualized rate of return exceeds 6%. Yu 'ebao is easy to operate on the mobile terminal, with low financial threshold and no handling fee, and can be extracted and used as needed. These advantages are more than those of banks, so they attract more and more users. The bank's competitive advantage is not strong, so it has to give in.

Advantages of internet enterprises. Internet giants like Alibaba have entered the financial industry by relying on traffic, technology and capital. Alibaba is full of vitality in terminal business, online business and retail business, and has achieved financial innovation through the effect of the Internet. Ma Yun's operation has brought great ideological changes to banks. From then on, the bank began to upgrade digitally, transforming to the retail end, scanning and identifying the QR code with Alipay, and countering Alipay through digital currency and other forms. The competitive relationship between banks and Alipay will exist for a long time.

Welcome attention, criticism and correction.

After reading many people's answers, I didn't grasp the core. Look at the problem must grasp the core.

Who is behind the bank? Who is not a person, but a group of people. Many people who form a crowd. This is called networking. Personal relationships are often called relationships.

Where there are people, there are rivers and lakes, and a group of people are rivers and lakes.

It is one or several people in a group who agree that Alipay can access it. On condition that the horse accepts the invitation. Must be hugged.

There is no love and hate for no reason in the world.

It can be said that Ma Yun does have a good brain and a good father. How many people can go abroad that year? Of course, we can't deny the big pattern of Ma Yun. Skeleton monster is real, but Ma Yun doesn't belong to the ugly kind, but he looks a bit like it, especially the forehead. People in China generally think that he will be smart.

The times make heroes, and Ma Yun will also experience many twists and turns because of his fate. He succeeded.

Access to banking business is a security issue, and foreign capital is impossible to enter, so it is very costly for Yahoo and Softbank to be split up. I got a license, and later I had some banking business. Is this a good thing or a bad thing? No one knows what Ma Yun thinks.

The beauty of wood in the forest will be destroyed by the wind. Ma Yun knows the way of Tai Chi, and it is impossible not to understand this truth.

Then we can guess who is the collaborator of Alibaba or later Ant Financial.

If you don't know how to advance and retreat, there is no way to retreat. He is a clever man.

Ma Yun has actually retired from the Jianghu. All that was left for him was glory.

At the beginning, Alipay didn't make fast payment directly in the bank, but came with a strategy of "encircling the city from the countryside+circuitous development", which has successfully become today's fast payment method. Guide banks to change step by step. As Ma Yun said, if the bank doesn't change, then change the bank.

1, Alipay's strategy of encircling the city from the countryside If you want to say Alipay, you must say Taobao, because Alipay is developed on the basis of Taobao. In the days without Alipay, online shopping can only be remitted by bank. Moreover, the buyer must remit money first, and the seller can go to the postal delivery after receiving the money. But the buyer here is very afraid that the seller will not deliver the goods after receiving the money. Therefore, drawing lessons from the chargback function of PayPal abroad, Alipay came into being. Ma Yun asked the buyer to pay Alipay first, and then pay the money to the seller after receiving the goods.

See here, don't think this is a quick payment. At that time, Alipay was a very troublesome payment. It is just equivalent to a guarantee institution to build trust between buyers and sellers. The operation mode at that time was realized by using the online banking function launched by the bank. However, Alipay went directly to the head office of the bank to talk about cooperation in opening payment merchants. I was not qualified at that time. The head offices of major banks simply ignored it. So Ma Yun started the strategy of "encircling the city from the countryside". The process is as follows:

At this point, Alipay has been able to realize online payment of major banks. Taobao merchants and buyers have also slowly accepted this way of guaranteeing trust and developed faster and faster. However, the problem comes again. At this time, payment is not a quick payment, and even paying a few dollars at a time is very troublesome. So I had the idea of quick payment by detour.

2. Alipay's circuitous strategy here is not so much a strategy as a problem-driven one. Many people have a bad experience because of the trouble of paying in advance. Customers who want to pass Alipay must open online banking, and payment can only be completed according to the complicated online banking operation of the bank. People who don't understand computers can't figure out what a browser plug-in is and what a U shield driver is. This greatly limits the development of Taobao and Alipay.

So I had the idea of quick payment by detour. How to bypass? Still the old routine, talk to the bank about cooperation. It's just that Taobao is more basic and easier to talk about now. Finally, the bank was once again guided to fast payment. Therefore, there is no need to open online banking, only the payment methods of bank card number, account name and bundled mobile phone number appear.

To sum up, from the way Alipay changed the bank, it made full use of the bank's business at that time and the bank's thinking, and adopted the strategy of "rural encircling the city+circuitous development". Finally, guide the bank to this fast payment step by step.

Some people even say that it is based on the public relations between Ali and Ma Yun. Maybe these people don't know what it means to tear such a hole from the inside of the banking system.

Simply put, there are two reasons.

First, strength.

Sufficient funds, resources and technology can ensure the security of this system. To put it bluntly, it can ensure the safe and stable entry and exit of funds of Alipay, banks and users. This is beyond the reach of public relations. To put it bluntly, banks dare not play easily.

Second, the prospects.

To put it bluntly, it means interest. Banks are the most realistic institutions, not welfare homes. Whatever you say, you won't care.

Ma Yun ran the program for a long time, not because someone stuck him and did not rule out being stuck, but this is not the main reason. But before that, there was no precedent for China to formally certify third-party payment, so we need to weigh the pros and cons of security and the level of interests.

In fact, there is a story behind this.

The original intention of Alipay was to serve Taobao. This new secured transaction mode has been recognized by consumers, but it has also brought "happy troubles" to Taobao staff. Because Alipay's earliest reconciliation was done manually, with the increase of transaction volume, reconciliation became more and more difficult, so Alipay wondered whether it could cooperate with banks.

On June 5438+ 10, 2003, Sun Tongyu, the person in charge of Taobao, came to Xihu Sub-branch of Hangzhou Branch of Industrial and Commercial Bank of China with the financial director and others. This meeting opened the cooperation between Alipay and ICBC. The reason for looking for Xihu Sub-branch of Hangzhou Branch of ICBC is that in 2003, the profitability, business level and innovation consciousness of this sub-branch were among the best in the same industry in Zhejiang Province, and the essence of Alipay is innovation, so it is natural.

At that time, the bank's e-banking business had just started, and it was still in the stage of crossing the river by feeling the stones. Alipay is also a new model. At that time, Ge Yongdi, the key account manager of Xihu Sub-branch, was responsible for docking with Alipay. Ge Yongdi, a visionary, felt that once the business relationship between Alipay and the bank was established, it was also a new attempt for e-banking business, so he decided decisively to start comprehensive cooperation with Alipay.

Because they are not familiar with each other's business models, they encountered many difficulties in the initial stage of cooperation, but this pressure also promoted each other's innovation and development. In March 2005, Alipay and ICBC formally signed a strategic cooperation agreement, and in February of the same year, Alipay's new system was launched. The launch of this system can not be separated from the full support of the bank and the inclination of resources, which greatly eased the long-term transfer pressure and the transaction volume of Taobao continued to grow. At the same time, ICBC's e-banking business has also developed rapidly.

The cooperation between ICBC and Alipay has truly achieved a win-win situation. Other banks saw the rapid development of ICBC's electronic business after accessing Alipay, and naturally they were greedy and joined the cooperation with Alipay.

Therefore, the main reason why banks connected to Alipay in those years was that the development of e-commerce business could drive the development of bank electronic business. At that time, banks were also in the initial stage of traditional business turning to online business. Instead of building a car behind closed doors, it is better to accept it with humility and complement excellent partners. Facts have proved that innovative vision is extremely important. As the first bank to cooperate with Alipay, ICBC was a big step ahead of other banks in terms of technical concept and business development at that time, and it was not unreasonable to be called "Cosmic Bank".

Why did the bank agree to access Alipay, a fast payment method? The main reason is that the banks at that time didn't realize that the development potential of fast payment was so terrible, so they lost the opportunity to eat alone.

1, I thought Alipay was an obedient and clever younger brother, but I didn't expect it to grow into a super overlord in a certain field. Nowadays, many of the bank's business expansion benefits from Alipay's popularity and strength, and people have to sigh that the times make heroes.

2. At that time, banks were still stuck in the traditional fixed business model. For this grandfather-like manner, Ma Yun once made it clear: "Since the bank will not change, then we will find ways to change the bank!" Who would have thought that what everyone once thought was bragging turned into reality? Ma Yun's Alipay really makes public payment more convenient, and the benefits that ordinary people get are real.

3. I have to make people feel that the top management of the bank has done some actions for fear that Alipay will grab the rice bowl. Although it failed, with all-round and deeper cooperation, both of them have actually become the biggest beneficiaries, with complementary advantages, unlimited development speed and unlimited development space. From competitors to win-win partners, the cake is getting bigger and bigger, which is really amazing.

The all-round and in-depth cooperation between banks and Alipay tells us that competitors can also become partners. They should unite with each other, pool resources, give full play to their respective advantages, maximize their interests and win-win cooperation! what do you think? The most important thing is to ignore it. I didn't expect it to even affect the development of the bank itself now.

At the beginning of Alipay's establishment, it did what all banks were unwilling to do, charging municipal system fees, such as water and electricity fees. This job is very hard and the profit is very small. Alipay coordinates between various municipal departments and banks, and builds a good platform for ordinary people to easily pay fees and recognize them, and banks also enjoy it. After all, the money has entered their pockets through Alipay.

With the growth of Alipay, UnionPay is also afraid, and the promotion activities of UnionPay scan code app are also quite powerful. I want to divert and disintegrate Alipay's customer base in this way, but Alipay is preconceived and people are used to it and will not change it easily.

So Ma Yun will say, if you don't change, I will change you.

Alipay wants to talk to the branch. You should do it with me quickly. The handling fee and deposit are yours. Do it or not, change to the next one. There will always be branches to see. Oh, I have a middle income, a savings account and a job. As soon as the transaction volume of Alipay came up, all the head offices and businesses saw it. Shit, the business volume is so big, involving so much deposits. After investigation by the People's Bank of China, Alipay has also done a good job in risk control and is very obedient. This is also a kind of financial innovation. Let's take a look first!

Later, Alipay and WeChat were two dominant companies, and the other three all had some problems (money laundering, etc.). ). What should PBOC do if such a problem arises? The absolute system is risky, so the license, supervision and funds are deposited by the bank. Later, third-party payment was not limited to payment, which caused various problems, such as fraud and money laundering. And the People's Bank of China was not at ease, so it established the current network. All transactions must be linked through the Internet, and all clearing funds must be deposited in the People's Bank of China. Business can't even touch the liquidation funds, and there are many cases of illegal provision to payment companies.