These 15 routines are indispensable for online celebrity restaurants.

These 15 routines are indispensable for online celebrity restaurants.

1, named, either beautiful or reliable.

The naming of online celebrity food is very important, which is the first impression of users on food. Names can exert a subtle influence on users, which is related to their popularity. At present, there are two ways to name online celebrity food, either aesthetic or reliable.

2, store decoration ins style, shaping the forced experience environment.

In order to let users experience it on the next level, spend more money, spend more time, feel more comfortable and have fun taking pictures, the online celebrity food party has almost shifted its attention to the products, and it is time to shift to the overall environment.

When ordinary people still regard milk tea, bread and pastry shops as street shops, some people who are heading for heights have made great efforts in the location and decoration of the shops.

■ site selection

For any store, the premise of people queuing to buy is that there is enough traffic, so it is appropriate to choose a location in the downtown area. Shopping malls with large flow of people and strong consumption power have become a good place for self-packaging, transformation and upgrading of these foods.

Back to the online celebrity food products, most of them are established in shopping malls, and the products are made into high-end boutique online red food shops. The excellent geographical location of shopping malls has even led to the rise in product pricing, and the crowd positioning of shopping malls is relatively more suitable.

■ Decoration

Some shops are also actively creating shops with a sense of design to attract consumers through pleasing storefronts. Store decoration focuses on ins wind, log wind, white simple wind, dark high cold wind ... to create a high-pressure experience environment.

■ Personality identity

Whether the dining environment, atmosphere and place are consistent with the character and personality of the consumer group. Online celebrity shops give consumers a warm feeling and attract fans through clear personality portraits.

3. Label the product and catch the taste buds and eyeballs.

■ Shi Sheng Yan value

Whether a snack can become an "online celebrity" depends on its advantages and memory points, which are not so mysterious. As long as it is thrown into its favorite ingredients, it will have miraculous effects, innovative tastes and new labels, such as the following open secrets of "Internet celebrity snacks":

"Cheese is power"

"He who gets loose meat gets the world."

"Fat killer avocado"

"Matcha that I can't get tired of eating for a long time"

■ Different from others

If the ingredients themselves are no longer explosive, how to think outside the box? Let's cross the border!

Break through the conventional food combination, look up at the foot cloth, add crayfish and tuna to the pancake; Stinky tofu and snail powder smell the same; The perfect and reasonable combination of durian ... Some people in the industry have summed up a set of theories that "the smell of people is pure happiness". The more few people like it, the more they can flaunt their special hobbies.

4. Visual promotion stimulates users to take photos and punch in.

■ Very beautiful

In many dessert shops of online celebrities, the dishes must be served beautifully, beautifully and beautifully. Food is not necessarily the best, but it must be unique in shape and bright in color, suitable for taking pictures. The most important thing is not instant noodles, but Michelin dishes with instant noodles, or the feeling of "I am instant noodles, but I am not ordinary" on instant noodles tableware.

■ Take a good photo.

There is nothing special about ice cream, but using cotton candy, that is, black cloud ice cream, coupled with urban background and filters, is really a beautiful ins wind.

The first two cuisines are the second, and the most important thing is to take good photos. Why go to online celebrity if you can't take photos that can show the seller's heart (lu) and the buyer's taste (zi)?

The characteristics of online celebrity cuisine are all the same: looking at selling vegetables is actually selling feelings. They don't often live on the tip of the tongue, but they often live in our circle of friends, Weibo and inst gram.

Five conventional ways of online celebrity shops

1, give an old name.

Names that look old and smell like neighbors, such as "aunt and uncle", can not only narrow the distance with consumers, but also convey the signal of "old taste";

Step 2 Use "high-value" raw materials

Cheese that can be brushed when eating and strawberries in season can not only attract consumers when selling, but also be more photogenic to meet the needs of contemporary people to take pictures and send friends;

Step 3 hire people to line up

In order to create popularity, a group of "consumers" are hired to line up. After a round of queuing, "popularity" is enough to attract real consumers; Moreover, queuing can attract people's attention and cause herding effect.

4. Hunger marketing

Take all kinds of limited sales methods to create a situation of short supply and further stimulate consumers' desire to buy; On the other hand, it can also raise the style of consumers.

5. Find big contacts

Use the big V and big font on Weibo and WeChat to promote brand-new products. On the one hand, the large size has huge traffic support, which can quickly form a topic on the Internet, and on the other hand, it can be endorsed by online celebrities, killing two birds with one stone.

Online celebrity catering youth training manual.

For the emerging online celebrity brands in the market, it is impossible to always be the darling of the trend and be favored by the public. Therefore, how to quickly transform is an important issue that needs to be considered after many online celebrity brands become popular.

For enterprises, they should not be limited to becoming brands among network celebrities, but should strengthen the control of information, ensure the continuous strengthening of marketing soft power and seek a longer-term way out.

In order to create popularity, a group of "consumers" are hired to line up. After a round of queuing, "popularity" is enough to attract real consumers; Moreover, queuing can attract people's attention and cause herding effect.

4. Hunger marketing

Take all kinds of limited sales methods to create a situation of short supply and further stimulate consumers' desire to buy; On the other hand, it can also raise the style of consumers.

5. Find big contacts

Use the big V and big font on Weibo and WeChat to promote brand-new products. On the one hand, the large size has huge traffic support, which can quickly form a topic on the Internet, and on the other hand, it can be endorsed by online celebrities, killing two birds with one stone.

Online celebrity catering youth training manual.

For the emerging online celebrity brands in the market, it is impossible to always be the darling of the trend and be favored by the public. Therefore, how to quickly transform is an important issue that needs to be considered after many online celebrity brands become popular.

For enterprises, they should not be limited to becoming brands among network celebrities, but should strengthen the control of information, ensure the continuous strengthening of marketing soft power and seek a longer-term way out.

1, instant experience

With the rapid exchange of information, people's instant experience of online celebrity brands is getting higher and higher. Products that can attract attention and be exported for a long time in the future must be characterized by quick experience and enjoyment.

People's attention will be more and more dispersed. If the attention chain is lost in the middle, it is unlikely to attract lasting attention.

2. Scene consumption

Whether it is old style or new decoration, these processes from new to old and from old to new are the principles for consumers to complete the scene experience and ensure that they meet their inner values. Scenery is not only the feeling brought by products, but also the output of the whole brand culture. Only in the scene will people be more likely to pay for services and added value. Without scenarios, there is a lack of complete value feedback.

Take the online celebrity cafe as an example. Coffee is not very important in such an online celebrity store. On the contrary, the design and decoration of cafes are more critical. The store not only has Yan value, coffee, but also may sell some small fresh native sundries.

Customers came to this beautiful scene and had the idea of taking pictures. It happened that the store launched a preferential activity to share photos, and the photos were uploaded to social media, which triggered more groups' interest in this store and came to "pull the grass".

3. Word of mouth communication

As mentioned above, in the era of information explosion. People communicate quickly, too. Word-of-mouth communication is very slow when the fragrance of wine is not afraid of the depth of the alley, but in the Internet age, word-of-mouth communication can play an accelerated role. Moreover, the effectiveness of this word-of-mouth communication can affect the life and death of the brand.

Speedo entered China for the first time, and its official Tmall flagship store opened less than a year ago. Within the limited promotion time and budget, we will quickly enhance brand awareness, introduce traffic, and rely on word-of-mouth effect to get dividends.

4. Differentiated labels

With the rise of a brand, when a brand becomes "explosive", the content of homogenization will increase accordingly.

How to find out the advantages of one's own products in the homogenized content is extremely important. Sometimes it may be historical factors, sometimes it is humanistic factors, sometimes it is ingenious feelings, and sometimes it is future technology. Only by differentiation and differentiation can the brand go further.

5. Attribution marketing

A product belongs to a brand and a brand needs to attract users. It is easy to think about online celebrity brands with Internet thinking, and it can form an exclusive fan cluster.

However, long-term maintenance and active expansion are the difficult problems that attribution marketing needs to face. By giving back and rewarding, the barriers between circles are increased, which is helpful for attributive marketing to establish its own brand loyalty.

6. Upgrade the quality layer

In psychology, people have the ability to actively seek new things. A brand must have every stage of its growth, and how to maintain the motivation of "constant renewal and constant innovation" is the mystery of its growth into a towering tree. Making consumers feel "new", accepting and loving "new" is a means to maintain brand charm.

Today's online celebrity brands are no longer cheap products that have sprung up everywhere. It is the product of the collision between more and more traditional industries and Internet thinking. It uses internet thinking to package traditional brand information and exchange information quickly in densely populated areas, thus setting off a fiery hurricane.