Talk about how WeChat business makes money and how to make money!

The brushing behavior of WeChat business has made many friends hate the industry of WeChat business, especially the talk about his chicken soup for the soul, which makes people feel disgusted; Regular drying makes people feel fake.

Aversion belongs to disgust, but I can't admire the WeChat business. Why do you do more and more WeChat business? If you really don't make money, who will do it? Suddenly I feel that this is a bit like Taobao. Back in 2000, my predecessors said that as long as you put it on the shelves, someone would buy it. Now Taobao has done it. The details page should be decorated well, the brush should be brushed well, the through train should be driven well, the drilling exhibition in taobao guest should be done well, the team should have centripetal force and the products should be competitive. After investing hundreds of millions, it is still a question whether you can make money in Taobao.

We are businessmen, and businessmen should peel off the surface to see the essence! More and more people do WeChat business, it must be because they have made money. Who will stick to something that they can't make money from?

Now I am also involved in the WeChat business industry and have been exploring and practicing. At present, there are more and more people and industries in WeChat business, and competition will follow.

When it comes to WeChat business, many people will think of selling goods in a circle of friends. I think this is the most primitive state of WeChat business, but it is by no means the future WeChat business. Let's call the WeChat business in this circle of friends WeChat business 1.0. Why is this happening? Why is the WeChat business, a business form that has emerged with the vigorous development of WeChat, so hot?

Many people are biased against WeChat business, and some even scoff at it. In my opinion, it is not necessary. Pursuing interests is the bounden duty of businessmen, as long as it is within the scope permitted by law. What kind of WeChat business can make money? The author also made three analysis here:

1, proficient in products and brand recognition. Whether you sell your own products or sell them on behalf of others, you must first understand your own products and have a comprehensive understanding of their functions, functions and characteristics. Only by treating yourself as an expert in this product industry can you sell your products well. Secondly, we should recognize the products we sell, and don't recommend what we think is problematic to our friends. Wechat merchants should not use your products to fool users. In the era of mobile Internet with increasingly transparent information, don't always think about making money by information asymmetry, let alone treating users as fools.

2. Know marketing and be good at sharing. It is not enough to simply understand the product. You also need to know how to market, how to tap the selling points of products and how to share these selling points. There are many people who make oranges, why only "Chu Orange" is popular, and there are also many people who use WeChat to do talk shows. Why is everyone talking about "Luo Ji Thinking"? In today's increasingly homogeneous products, only by constantly creating the screaming point of products can we occupy the market.

3. Do a good job in service and return visit. Unlike Taobao and Tmall, WeChat business can effectively manage customer relationships. Except for the friends I know, the rest are basically weak relationships. Even if the user buys your product, he is still weak. If it is well maintained, it can not only improve the repurchase rate, but also pull new products. Wechat business is a community business circle that constantly turns new users into old users and old users into friends.

The author believes that the outbreak of WeChat business is not accidental, but inevitable, and it is the result of long-term accumulation of e-commerce development. The above are some thoughts of the author. If you have different opinions, you can communicate with me through WeChat Z281551519.